2004年
A Stochastic Comparison-Grouping Model of Multialternative Choice: Explaining Decoy Effects
Proceedings of the 26th Annual Conference of the Cognitive Science Society
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- 開始ページ
- 1351
- 終了ページ
- 1356
- 記述言語
- 英語
- 掲載種別
- 研究論文(国際会議プロシーディングス)
- 出版者・発行元
- LAWRENCE ERLBAUM ASSOC PUBL
Based on Guo and Holyoak's (2002a, 2002b) work, we propose a stochastic comparison-grouping theory of multialternative decision making to explain three context-induced violations of rational choice. The attraction effect and the similarity effect are explained by stochastic comparison grouping, according to which similar alternatives are compared more frequently than dissimilar alternatives are. The compromise effect is explained by the assumption that attribute values are perceived according to a basic psychophysical function, in addition to the comparison grouping mechanism. Furthermore, this model explains individual differences in choice by assuming interpersonal differences in pre-existing attitude toward products.
- リンク情報
- ID情報
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- Web of Science ID : WOS:000285044800244