YAMAMOTO Shoji

Last updated: Nov 6, 2019 at 02:58

Name	YAMAMOTO Shoji
Affiliation	Kwansei Gakuin University
Section	Institute of Business and Accounting Business School
Job title	Professor

Research Interests

marketing(322) , consumer behavior(90) , distribution system(26) , service marketing(15)

Research Areas

Management / Management /
Management / Commerce /

Academic & Professional Experience

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Professor, Kwansei Gakuin University　Institute of Business and Accounting

Apr 2005

Today

Professor, Institute of Busienss & Accounting, Kwansei Gakuin University

Education

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Apr 1979

Mar 1983

Faculty of Commerce, Kwansei Gakuin University

Apr 1984

Mar 1989

Graduate School, Division of Administration, Kobe University

Misc

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Dissolution Process of Relationship and Customer Retention Strategy

Journal of Business Administration 48(3) 75-94 2001

An Assessment and Consumption of Modern Service Products -A Response to a Perceived Risk-

Journal of the Japan Research Association for Textile Eud-Uses 42(2) 74-80 2001

Demand Structure and Deregulation of Telecom Market in China

Journal of Business Administration 48(1) 57-87 2000

Customer Base of Retail Banking

(479) 11-18 2000

Classification for Strategic Service Operation : Operation Structure and Cost Reduction

Journal of Business Administration 47(5) 2000

Customer Satisfaction Model and Its Extension : Longitudinal Aspects

Journal of Business Administration 46(5) 39-53 1999

Commerce and Consumers in Nishinomiya City

1998

The Theory of Adaptive Decision Making

Journal of Business Administration 45(4) 51-73 1998

Product Evaluation Analysis Using Information

Journal of Marketing Science 3(1-2) 1995

Service Quality Concepts and Development of Quality Measurment : Tracking the Davelopment of SERVQUAL

Advances in Cousumer Studies 3(1) 1995

Streams and Focuses of Service Consuming Research : Approach from Consumer Behavior Theory

Advances in Consumer Studies 3(1) 1995

Operation Concepts and Service Productivity : Operation Based Managenent System

Journal of Business Administration 42(2) 53-76 1994

Analysis of Product Evaluation with Attribution Selection : Experiment for Information Selection by IDB

Journal of Business Administration 41(3) 177-193 1994

Moderating Varuables for Selective Information Gathering Behavior

Advances in Consumer Studies 1(1) 65-75 1993

Selective Information Gathering in Product Evaluation : Application of Information Display Board Method.

Journal of Business Administration 40(4) 51-75 1993

Retail Firms need Service Marketing

The Research Institute of Retail Industy & Distribution System 24(5) 1992

The Role of Extrinsic Cue in Evaluation of Quality (2)

Journal of Business Adminstration 39(3) 1992

The Role of Extrinsic Cue in Evalution of Quality (1)

Journal of Business Adminstration 39(2) 1991

Formation of Perceired Diffevences n Inhevent Risk.

Journal of Business Adminstration 38(2) 1990

The Direction of Research in Service Marketing

Japan Marketing Journal 10(3) 1990

Books etc

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Saks Force Innovation of Japanese City Hoteles

2000

Service Quality : Evaluation Process of Servise Quality

1999

Managing in the Service Economy

1991

Association Memberships

servicology(1)

Works

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Field Survey of Productivity in Service firms

1994

For productivity progress in Service firms.

1993

Research Grants & Projects

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mesuring the effects of visual data in the prouct evaluation process.

Grant-in-Aid for Scientific Research

Project Year: Apr 1994 - Mar 1995

mesuring the effects of visual data in the prouct evaluation process.

Japan Society for the Promotion of Science: Grants-in-Aid for Scientific Research

Project Year: Apr 1994 - Mar 1995 Investigator(s): Yamamoto, Shoji

This research aims to indicate how emotion and cognition affect the process of consumer decision making. In first year, we mainly reviewed past works about this area and did interviews to develop scales of emotion. Through self diary and utterance...

Tracing to Consumer Information Processing of Multi-sort Cue in Product Evaluation and Choice

Grant-in-Aid for Scientific Research

Project Year: Apr 1999 - Mar 2001

Tracing to Consumer Information Processing of Multi-sort Cue in Product Evaluation and Choice

Japan Society for the Promotion of Science: Grants-in-Aid for Scientific Research

Project Year: Apr 1999 - Mar 2001 Investigator(s): Yamamoto, Shoji

Product choice process is major marketing issue. Many marketing researcher have investigated the process and found the difference between choice task and judge task of consumer decision-making. We found out than high involvement consumers tend to ...

Analysis of the Process Which Emotion Affect to the Choice and Evaluation by Consumser

Grant-in-Aid for Scientific Research

Project Year: Apr 2006 - Mar 2008