J-GLOBAL         Last updated: Nov 6, 2019 at 02:58
Kwansei Gakuin University
Institute of Business and Accounting Business School
Job title

Research Areas


Academic & Professional Experience

Professor, Kwansei Gakuin University Institute of Business and Accounting
Apr 2005
Professor, Institute of Busienss & Accounting, Kwansei Gakuin University


Apr 1979
Mar 1983
Faculty of Commerce, Kwansei Gakuin University
Apr 1984
Mar 1989
Graduate School, Division of Administration, Kobe University


Dissolution Process of Relationship and Customer Retention Strategy
Journal of Business Administration   48(3) 75-94   2001
An Assessment and Consumption of Modern Service Products -A Response to a Perceived Risk-
Journal of the Japan Research Association for Textile Eud-Uses   42(2) 74-80   2001
Demand Structure and Deregulation of Telecom Market in China
Journal of Business Administration   48(1) 57-87   2000
Customer Base of Retail Banking
(479) 11-18   2000
Classification for Strategic Service Operation : Operation Structure and Cost Reduction
Journal of Business Administration   47(5)    2000
Customer Satisfaction Model and Its Extension : Longitudinal Aspects
Journal of Business Administration   46(5) 39-53   1999
Commerce and Consumers in Nishinomiya City
The Theory of Adaptive Decision Making
Journal of Business Administration   45(4) 51-73   1998
Product Evaluation Analysis Using Information
Journal of Marketing Science   3(1-2)    1995
Service Quality Concepts and Development of Quality Measurment : Tracking the Davelopment of SERVQUAL
Advances in Cousumer Studies   3(1)    1995
Streams and Focuses of Service Consuming Research : Approach from Consumer Behavior Theory
Advances in Consumer Studies   3(1)    1995
Operation Concepts and Service Productivity : Operation Based Managenent System
Journal of Business Administration   42(2) 53-76   1994
Analysis of Product Evaluation with Attribution Selection : Experiment for Information Selection by IDB
Journal of Business Administration   41(3) 177-193   1994
Moderating Varuables for Selective Information Gathering Behavior
Advances in Consumer Studies   1(1) 65-75   1993
Selective Information Gathering in Product Evaluation : Application of Information Display Board Method.
Journal of Business Administration   40(4) 51-75   1993
Retail Firms need Service Marketing
The Research Institute of Retail Industy & Distribution System   24(5)    1992
The Role of Extrinsic Cue in Evaluation of Quality (2)
Journal of Business Adminstration   39(3)    1992
The Role of Extrinsic Cue in Evalution of Quality (1)
Journal of Business Adminstration   39(2)    1991
Formation of Perceired Diffevences n Inhevent Risk.
Journal of Business Adminstration   38(2)    1990
The Direction of Research in Service Marketing
Japan Marketing Journal   10(3)    1990

Books etc

Saks Force Innovation of Japanese City Hoteles
Service Quality : Evaluation Process of Servise Quality
Managing in the Service Economy

Association Memberships



Field Survey of Productivity in Service firms
For productivity progress in Service firms.

Research Grants & Projects

mesuring the effects of visual data in the prouct evaluation process. 
Grant-in-Aid for Scientific Research
Project Year: Apr 1994 - Mar 1995
Japan Society for the Promotion of Science: Grants-in-Aid for Scientific Research
Project Year: Apr 1994 - Mar 1995    Investigator(s): Yamamoto, Shoji
This research aims to indicate how emotion and cognition affect the process of consumer decision making. In first year, we mainly reviewed past works about this area and did interviews to develop scales of emotion. Through self diary and utterance...
Tracing to Consumer Information Processing of Multi-sort Cue in Product Evaluation and Choice 
Grant-in-Aid for Scientific Research
Project Year: Apr 1999 - Mar 2001
Tracing to Consumer Information Processing of Multi-sort Cue in Product Evaluation and Choice
Japan Society for the Promotion of Science: Grants-in-Aid for Scientific Research
Project Year: Apr 1999 - Mar 2001    Investigator(s): Yamamoto, Shoji
Product choice process is major marketing issue. Many marketing researcher have investigated the process and found the difference between choice task and judge task of consumer decision-making. We found out than high involvement consumers tend to ...
Analysis of the Process Which Emotion Affect to the Choice and Evaluation by Consumser 
Grant-in-Aid for Scientific Research
Project Year: Apr 2006 - Mar 2008