NASU Yukio

J-GLOBAL         Last updated: Dec 20, 2005 at 00:00
 
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Name
NASU Yukio
Affiliation
Bunkyo University
Section
Faculty of International Studies, Department of International Tourism and Hospitality Management
Degree
Master of Art, Commerce(Keio University)

Research Areas

 
 

Academic & Professional Experience

 
1971
 - 
1993
Mitsubishi Research Institute, Inc., Staff
 
1988
 - 
2001
Nippon Bunri University, School of Business
 
 
   
 
and Economics, Professor
 
1995
 - 
1997
Oita University, Part-time Lecturer
 
1996
   
 
- Nagasaki Prefectural University, Part-time
 

Education

 
 
 - 
1970
Graduate School, Division of Commerce, Keio University
 
 
 - 
1968
Faculty of Commerce, Keio University
 

Misc

 
The direction of marketing study in the era of corporate charm(1)-Centering on the function of social process in marketing-
Journal of Business & Economics, Nippon Bunri University   8(1) 27-43   1989
The direction of marketing study in the era of corporate charm(2)-Centering on strategic marketing-
Journal of Business & Economics, Nippon Bunri University   10(1) 29-51   1991
The direction of marketing study in the era of corporate charm(3)-Concerning the discussions on strategic marketing-
Journal of Business & Economics, Nippon Bunri University   11(1) 43-65   1992
Religiosity and Consumer Buying Behavior-Comparison between Businessman and University Staff-
Bulletin of Nippon Bunri University   19(2) 93-103   1991
A Study of Consumer Buying Behavior-Religiosity and Consumer Behavior-
The Annual Report of Economic Science, Kyushu Association of Economic Science   50-56   1991

Books etc

 
Information Society and Management-Concerning Management Philosophy-
1990   
New Searchers' Guide-Basic Volume-the Second Edition
(edited by)Information Science and Technology Association (published by) Nichigai Associates, Inc.   1992   
Corporate Charm Management -Marketing in the New Era-
Chuo Keizaisha Inc.   1996   
Modern Marketing -Analysis by Commodity and Industry-
Minerva Shobo Ltd., Kyoto.   1998   
Shouji Murata-Towards New Horizon of Marketing Studies
Kunimoto Shobo Co. , Ltd.   1998   

Works

 
Research on the Adaptation to Cope With Environmental Changes and Management Innovation in the Case of Japanese Drug Manufacturing Companies
1988
A Statistical Study for Constructing Management Information Databases
1988
Research Result on the Status-quo and Trend of Oita City Central Shopping Streets
1993
Research Report No.14 of Consumers' Buying Survey in Oita City Trade Area, Oita City
1993
Research Report No.15 of Consumers' Buying Survey in Oita City Trade Area, Oita City
1995

Research Grants & Projects

 
Study on the Development of Marketing Thought
The Other Research Programs
Project Year: 1989 - 2010
Study on Antimonopolistic Management
The Other Research Programs
Project Year: 1992 - 1996
Study on Internet Advertising
The Other Research Programs
Project Year: 1999 - 2010
Study on Internship
The Other Research Programs
Project Year: 1999 - 2010
International Study on Religiosity and Consumer Behavior