FUJIMURA Kazuhiro

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Name
FUJIMURA Kazuhiro
Affiliation
Kagawa University
Section
Faculty of Economics, Organization and Management
Job title
Professor
Degree
Master of Commerce(Kobe University), Doctor of Commercial Science(Kobe University)

Research Areas

 
 
  • Business administration / Commerce / 

Education

 
 
 - 
1990
商学, Graduate School, Division of Administration, Kobe University
 
 
 - 
1984
経済, Faculty of Economics, Gakushuin University
 

Committee Memberships

 
2003
   
 
Japan Society of Marketing and Distribution  関西部会幹事
 

Awards & Honors

 
Nov 2004
16年度(第二回)助成研究論文 吉田秀雄賞 第1席
 
2004
16年度(第二回)助成研究論文 吉田秀雄賞 第1席
 

Published Papers

 
サービス・ブランドの構築・強化におけるコミュニケーションの役割についての理論的・実証的考察
FUJIMURA Kazuhiro
平成15年度吉田秀夫記念事業財団助成論文      Mar 2004   [Refereed]
"Communication Strategy of Service Organization : Promotion and Additional Strategic Elements as a Communication Tool"
藤村和宏
The Kagawa University Economic Review   77(1) 1-70   Jun 2004
Examining the Service Brand as the System of the Community of Context: From a Viewpoint to Make Customers Participate in the Service Delivery Process Properly
FUJIMURA Kazuhiro
85(4) 31-69   Mar 2013
The Model of the Relationship of Three Benefit Factors, Customer Participation and Customer Satisfaction in Delayed Benefit Services (D.B.S.) :Investigating Medical Care Service as a Case
FUJIMURA Kazuhiro
87(3・4) 103-149   Mar 2015
Research on Patient Satisfaction with Medical Care Services in Consideration of 'Benefit Delay' Effect
FUJIMURA Kazuhiro
2(2) 24-31   Jul 2015
Examining the Production of the Long-Term  or Short-Term Non-Benefits in the Service Consumption: From the Viewpoint of the 'Benefit Delay' Service and the ‘Benefit Immediate’ Service
FUJIMURA Kazuhiro
88(1) 19-50   Jul 2015
Examining the Customer Satisfaction Model of the 'Benefit Delay' Service: Investigating the Possibility of the Development of the Customer Satisfaction Model by Using a Health Care Service as a Case
FUJIMURA Kazuhiro
88(3) 1-23   Dec 2015
Utilizing Alien Cultures to Develop Tourism: A Case Study of Tourism Strategy with a Focus on the Festivals of Nagasaki
FUJIMURA Kazuhiro
The Kagawa University Economic Review   88(4) 1-46   Mar 2016
The Relationship Model of Three Benefit Factors in Delayed Benefit Services
FUJIMURA Kazuhiro/MORITO Chihiro
199-210   Jul 2016   [Refereed]
Attempting to Build the Work Motivation Model of the Staffs of the Care Service Industry by Introducing "Benefit Enjoyment" and "Benefit Delay " as Key Concepts
FUJIMURA Kazuhiro
89(1) 15-85   Jul 2016
Reconsideration of "the Benefit Delay" as the Key Concept: Toward the Extension to Education Service
FUJIMURA Kazuhiro
89(4) 1-60   Mar 2017
Comparison between Customer Satisfaction and Participation Model in Consideration of "the Benefit Delay" and Traditional Model: Reviewing the Usefulness of Two Models Using Survey Data of the Medical Care Service
FUJIMURA Kazuhiro
90(1) 1-54   Jun 2017
The Negative Effect that Benefit Delay in Service Consumption Causes to a Customer and the Countermeasure against It
FUJIMURA Kazuhiro
203-214   Jul 2017   [Refereed]
Constructing a Work Motivation Model based on “Benefit Delay” and “Benefit Enjoyment”: Verifying Model for the Care Workers of Serviced Homes for Senior Citizens
FUJIMURA Kazuhiro
91(3・4) 95-166   Mar 2019

Misc

 
"The Role of Perceived Risk in the Consumption Behavior of Services"
FUJIMURA Kazuhiro
The Rokkodai Ronshu   37(1) 50-71   1990
The Effects of Perceived Risk on Information Acquisition Activities in the Service Consumption
FUJIMURA Kazuhiro
The HIROSHIMA ECONOMIC STUDIES   12 47-66   1991
"We Need Service Marketing Theory due to the Characteristics of Service.
FUJIMURA Kazuhiro
The Hiroshima Economic ReviewI   14(3・4) 185-216   1991
he Study of Consumer Satisfaction for Customer Satisfaction Strategy
FUJIMURA Kazuhiro
The HIROSHIMA ECONOMIC REVIEW   16(3) 141-179   1992
Expected Roles for Advertising of Seervice
FUJIMURA Kazuhiro
The Kagawa University Economic Review   68(2・3) 415-445   1995
Consumer Behavior of Professional Services
FUJIMURA Kazuhiro
Advances in Consumer Studies   3(1) 23-40   1995
Customer Participation in the Service Delivery Process and Evaluation of Its Quality
FUJIMURA Kazuhiro
The Kagawa University Economic Review   68(1) 119-172   1995
"Customer's Participation in Service Delivery Process and Development of Service Encounter"
FUJIMURA Kazuhiro
Japan Marketing Journal   (第62号) 18-35   1996
The Roles Change of Salesperson by the Advancement of Distribution System
FUJIMURA Kazuhiro
The Kagawa University Economic Review   70(3) 141-175   1997
Necessity of Communication/education for patients
FUJIMURA Kazuhiro
Asthma   5 21-23   1997
The Activities of Salesperson in Service Business
FUJIMURA Kazuhiro
TRI-VIEW   11(9) 31-37   1997
It Is Role as System Integration to be expected to Salesperson of Service
FUJIMURA Kazuhiro
BUSINESS INSIGHT   5(2) 34-45   1997
A Theoretical and Empirical Study of the Link between Customer Satistaction, Employee Satistaction and Productivity in the Service Organizations
FUJIMURA Kazuhiro
The Kagawa University Economic Review   69(4) 51-126   1997
The Recognition Gap as a Factor for Obstructing Cooperation in Service Delivery
FUJIMURA Kazuhiro
The Kagawa University Economic Review   71(2) 173-210   1998
Review of Customer Satisfaction and Retention Studies
FUJIMURA Kazuhiro
Japan Marketing Journal   18(1) 101-106   1998
CS概念とサービス業としての病院での取り組み
FUJIMURA Kazuhiro
『看護部門』   11(5) 1-9   Jun 1998
The Structure of Customer Satisfaction and the Marketing Strategies
FUJIMURA Kazuhiro
TRI-VIEW   13(10) 10-16   1999
The Effece that Appropriate Complaint Handling Brings and the Restrained Complaint Behavior
FUJIMURA Kazuhiro
The Kagawa University Economic Review   72(2) 325-366   1999
The Characteristics of Consumer Satisfaction/Dissatisfaction Formation in Service Consumption of Japanese People
FUJIMURA Kazuhiro
The Kagawa University Economic Review   72(1) 215-240   1999
職員の満足はなぜ重要か
FUJIMURA Kazuhiro
ナーシング・トゥディ   3 12-15   Mar 1999
The Occurrence of Dissatisfaction and the Restrained Complaint Behavior in Service Consumption
FUJIMURA Kazuhiro
Japan Marketing Journal   20(2) 25-38   2000
Scenario Effect of Critical Path
FUJIMURA Kazuhiro
The Journal of Japan Society for Health Care Management   2(2) 146-152   2001
The Effect of Critical Path as an Explicit Script in Medical Care on Patient Satisfaction
FUJIMURA Kazuhiro
The Kagawa University Economic Review   74(1) 101-129   2001
A Reexamination of the Concept of “Customer Satisfaction”
FUJIMURA Kazuhiro
The Kagawa University Economic Review   75(2) 174-224   2002
The Effect That the Participants in Delivery Process of Restaurant Service Hold a Common Script on Customer Satisfaction: An Empirical Study
FUJIMURA Kazuhiro
The Kagawa University Economic Review   75(1) 111-140   2002
Brand Marketing Strategy for Service Organization: Focusing on the External Customer
FUJIMURA Kazuhiro
The Kagawa University Economic Review   76(1) 113-176   2003
The "Growing" Consumption and the "Hunting" Consumption Depend on the Type of Injection of Consumption Resources: A Concept of Injection of Consumption Resources as One Perspective to Grasp a Complicated Consumption Phenomenon
藤村 和宏
The Kagawa University Economic Review   78(3) 63-89   2005
“Tradition”as the Problem Solution Device in Service Organization
藤村和宏
The Kagawa University Economic Review   77(4) 109-143   2005
Examining Relationship between Customer Satisfaction and Royalty in Service Consumption
藤村和宏
The Kagawa University Economic Review   79(2) 1-42   2006
Empirically examining the effect of the electronic money as the tool service organizations form and reinforce their customer foundations: Electronic money of traffic “IruCa” as a case
藤村和宏
The Kagawa University Economic Review   80(3) 27-98   2007
The Revival of "Konpira Kabuki" in Kotohira as a system that revitalizes the local economy and culture, and forms a reception foundation of traditional culture
藤村和宏, 王維
Annals of Economic Studies   46 105-171   2007
地域の伝統的文化を活用した地元主導のまちづくりに関する実証的研究
藤村和宏, 王維
平成18年度南海育英会教育研究助成報告書      Mar 2007
The Issues Related to Customer Satisfaction in the Consumption of the Professional Service of the Benefit Delayed Type: Considering Medical Service as a Case
藤村和宏
The Kagawa University Economic Review   81(1) 1-62   2008
“Tradition”as the Problem Solution Device in Service Organization
藤村和宏
The Kagawa University Economic Review   77(4) 109-143   Mar 2005
"The Role of Perceived Risk in the Consumption Behavior of Services"
藤村 和宏(FUJIMURA Kazuhiro)
The Rokkodai Ronshu   37(1) 50-71   Apr 1990
"We Need Service Marketing Theory due to the Characteristics of Service.
藤村 和宏(FUJIMURA Kazuhiro)
The Hiroshima Economic ReviewI   14(3・4) 185-216   Mar 1991
The Effects of Perceived Risk on Information Acquisition Activities in the Service Consumption
藤村 和宏(FUJIMURA Kazuhiro)
The HIROSHIMA ECONOMIC STUDIES   12 47-66   Oct 1991
he Study of Consumer Satisfaction for Customer Satisfaction Strategy
藤村 和宏(FUJIMURA Kazuhiro)
The HIROSHIMA ECONOMIC REVIEW   16(3) 141-179   Nov 1992
Customer Participation in the Service Delivery Process and Evaluation of Its Quality
藤村 和宏(FUJIMURA Kazuhiro)
The Kagawa University Economic Review   68(1) 119-172   Jun 1995
Consumer Behavior of Professional Services
藤村 和宏(FUJIMURA Kazuhiro)
Advances in Consumer Studies   3(1) 23-40   Sep 1995
Expected Roles for Advertising of Seervice
藤村 和宏(FUJIMURA Kazuhiro)
The Kagawa University Economic Review   68(2・3) 415-445   Nov 1995
A Theoretical and Empirical Study of the Link between Customer Satistaction, Employee Satistaction and Productivity in the Service Organizations
藤村 和宏(FUJIMURA Kazuhiro)
The Kagawa University Economic Review   69(4) 51-126   Mar 1997
It Is Role as System Integration to be expected to Salesperson of Service
藤村 和宏(FUJIMURA Kazuhiro)
BUSINESS INSIGHT   5(2) 34-45   Jun 1997
The Activities of Salesperson in Service Business
藤村 和宏(FUJIMURA Kazuhiro)
TRI-VIEW   11(9) 31-37   Sep 1997
Necessity of Communication/education for patients
藤村 和宏(FUJIMURA Kazuhiro)
Asthma   5 21-23   Oct 1997
The Roles Change of Salesperson by the Advancement of Distribution System
藤村 和宏(FUJIMURA Kazuhiro)
The Kagawa University Economic Review   70(3) 141-175   Dec 1997
Review of Customer Satisfaction and Retention Studies
藤村 和宏(FUJIMURA Kazuhiro)
Japan Marketing Journal   18(1) 101-106   Jun 1998
The Recognition Gap as a Factor for Obstructing Cooperation in Service Delivery
藤村 和宏(FUJIMURA Kazuhiro)
The Kagawa University Economic Review   71(2) 173-210   Sep 1998
The Characteristics of Consumer Satisfaction/Dissatisfaction Formation in Service Consumption of Japanese People
藤村 和宏(FUJIMURA Kazuhiro)
The Kagawa University Economic Review   72(1) 215-240   Jun 1999
The Effece that Appropriate Complaint Handling Brings and the Restrained Complaint Behavior
藤村 和宏(FUJIMURA Kazuhiro)
The Kagawa University Economic Review   72(2) 325-366   Sep 1999
The Structure of Customer Satisfaction and the Marketing Strategies
藤村 和宏(FUJIMURA Kazuhiro)
TRI-VIEW   13(10) 10-16   Oct 1999
The Effect of Critical Path as an Explicit Script in Medical Care on Patient Satisfaction
藤村 和宏(FUJIMURA Kazuhiro)
The Kagawa University Economic Review   74(1) 101-129   Jun 2001
Scenario Effect of Critical Path
藤村 和宏(FUJIMURA Kazuhiro)
The Journal of Japan Society for Health Care Management   2(2) 146-152   Oct 2001
The Effect That the Participants in Delivery Process of Restaurant Service Hold a Common Script on Customer Satisfaction: An Empirical Study
藤村 和宏(FUJIMURA Kazuhiro)
The Kagawa University Economic Review   75(1) 111-140   Jun 2002
A Reexamination of the Concept of “Customer Satisfaction”
藤村 和宏(FUJIMURA Kazuhiro)
The Kagawa University Economic Review   75(2) 174-224   Sep 2002
Brand Marketing Strategy for Service Organization: Focusing on the External Customer
藤村 和宏(FUJIMURA Kazuhiro)
The Kagawa University Economic Review   76(1) 113-176   May 2003
The Occurrence of Dissatisfaction and the Restrained Complaint Behavior in Service Consumption
藤村 和宏(FUJIMURA Kazuhiro)
Japan Marketing Journal   20(2) 25-38   Sep 2000
Examining Relationship between Customer Satisfaction and Royalty in Service Consumption
藤村和宏
The Kagawa University Economic Review   79(2) 1-42   Sep 2006

Books etc

 
Advances in The Human Side of Service Engineering, Proceedings of the AHFE 2016
Chihiro MORITO and Kazuhiro FUJIMURA (Part:Contributor, The Relationship Model of Three Benefit Factors in Delayed Benefit Services)
Jul 2016   ISBN:978-3-319-41946-6
For Productivity Improvement of The Service Company
Japan Productivity Center for Socio-Economic Development   1994   
Productivity, Customer Satisfaction, and Employee Satisfaction in A Service Company
Japan Productivity Center for Socio-Economic Development   1995   
Service Quality and Productivity
Japan Productivity Center for Socio-Economic Development   1996   
『マーケティング革新の時代4 営業・流通革新』
Yuhikaku   1998   
『マーケティング革新の時代4 営業・流通革新』
Yuhikaku   Nov 1998   
Japanese Model of Marketing
Chikura   2000   
Marketing Strategy
Dobunkan   2002   
Product and Brand Strategy
Yuhikaku   2004   
dvances in Human Factors, Business Management and Leadership, Proceedings of the AHFE 2019
Kazuhiro FUJIMURA (Part:Contributor, Constructing a Work Motivation Model Based on “Benefit Delay” and “Benefit Enjoyment”)
Springer   Jul 2019   ISBN:9783030201531

Conference Activities & Talks

 
Constructing a Work Motivation Model Based on “Benefit Delay” and “Benefit Enjoyment”: Verifying Model for the Care Workers of Serviced Homes for Senior Citizens [Invited]
FUJIMURA Kazuhiro
10th International Conference on Applied Human Factors and Ergonomics   28 Jul 2019   
The Negative Effect that Benefit Delay in Service Consumption Causes to a Customer and the Countermeasure against It
FUJIMURA Kazuhiro
8th International Conference on Applied Human Factors and Ergonomics   21 Jul 2017   
The relationship model of three benefit factors in delayed benefit services
FUJIMURA Kazuhiro
7th International Conference on Applied Human Factors and Ergonomics   30 Jul 2016   

Works

 
サービス業における経営品質の理論的・実証的研究
2006

Research Grants & Projects

 
Service Marketing
Project Year: 1988   
Consumer Behavior of Services
Project Year: 1988