NAGASHIMA Kota

J-GLOBAL         Last updated: Apr 27, 2019 at 11:35
 
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Name
NAGASHIMA Kota
Affiliation
Toyo University
Section
Faculty of Business Administration, Department of Marketing
Job title
Professor
Degree
(BLANK)
Research funding number
40189121

Research Areas

 
 
  • Business administration / Commerce / 

Education

 
 
 - 
1989
Graduate School, Division of Commerce, Waseda University
 
 
 - 
1982
Faculty of Commerce, Waseda University
 

Awards & Honors

 
Jul 2015
An Empirical research on Internet Mall Loyalty - Quality and Loyalty of internet mall and shop-, Encouragement Prize of The Japan Academic Society of Direct Marketing, The Japan Academic Society of Direct Marketing
 

Published Papers

 
A Letter to the Editor of Newspaper as Word of Mouth: A Case Study on a Letter to the Editor of Newspapers concerning Direct Marketing
NAGASHIMA Kota
(93)    Mar 2019
A Study on the History of Direct Marketing in Japan -From the View Point of Act on Specified Commercial Transactions-
NAGASHIMA Kota
(91) 61-73   Mar 2018
An Empirical research on Internet Mall Loyalty. -Quality and Loyalty of Internet Mall and Shop -
NAGASHIMA Kota
Direct Marketing Review   (14) 60-84   Mar 2015   [Refereed]
 The purpose of this study is to explore the structure of the internet shopping mall loyalty, and to clarify the internet shopping mall loyalty has an effect on the consumer behavior in cyber space. It is worthy of consideration that e-loyalty is ...

Misc

 
Decision-by-Customer Marketing -Marketing in the 21st Century-
The Journal of Tokyo International University   (54) 55-68   1996
Development and Challenges of Return Policy in Direct Marketing
Direct Marketing Review   (2) 13-22   1996
The Image of Direct Marketing in Japan & It's Strategic Insight 口頭発表
Direct Markting Educational Foundation Eighth Annual Educators' Conference      1996
Direct Marketing from the vierpoint of Consumer.
   1996
Privacy of Direct Marketing in Japan
Direct Marketing Educational Foundation 9th Annual Educaturs' Conference での口頭発表      1997

Books etc

 
Development of Distribution
1997   

Conference Activities & Talks

 
Changing of Payment and Consumer Behavior
NAGASHIMA Kota
5 Nov 2018   
An Empirical research on the Structure of Internet Mall Loyalty
Kota NAGASHIMA
The Japan Academic Society of Direct Marketing   17 May 2014   
The Structural Approach of Internet Shopping Mall Loyalty
NAGASHIMA Kota
Marketing research summit 2013   13 Oct 2013   Marketing EDGE

Research Grants & Projects

 
Empirical Study on the Structure of Internet Mall Loyalty.
The Japan Academic Society of Direct Marketing: Research Project
Project Year: Apr 2013 - Mar 2014    Investigator(s): NAGASHIMA Kota
A Study on Customer Satisfaction Guaranteed
Direct Marketing
Marketing in the 21st Century