YUKI Masaki

J-GLOBAL         Last updated: Dec 19, 2019 at 14:38
YUKI Masaki
Hokkaido University
Job title
Ph.D. in Social Psychology(The University of Tokyo), MA in Social Psychology(The University of Tokyo)
Other affiliation
Hokkaido University

Research Areas


Academic & Professional Experience

Apr 2019
Professor, Division of Human Sciences, Graduate School of Humanities and Human Sciences, Hokkaido University
Apr 2012
Professor (Director since October 2014), Center for Experimental Research in Social Sciences
Apr 2012
Mar 2019
Professor, Graduate School of Letters, Hokkaido University
Apr 2007
Mar 2012
Associate Professor, Center for Experimental Research in Social Sciences
Apr 2007
Mar 2012
Associate Professor, Graduate School of Letters, Hokkaido University
Apr 2000
Mar 2004
Lecturer, Graduate School of Letters, Hokkaido University
Apr 1998
Mar 2000
Lecturer, Faculty of Letters, Hokkaido University
Apr 1997
Mar 1998
Postdoctoral Fellow (PD), Japan Society for the Promotion of Science
Apr 1996
Mar 1997
Fellow (DC), Japan Society for the Promotion of Science


Graduate School, Division of Sociology, The University of Tokyo
Graduate School of Humanities and Sociology, The University of Tokyo
Faculty of Sociology, Hitotsubashi University

Committee Memberships

Mar 2019
International Society for Self & Identity  Executive Committee Member
Nov 2015
Japanese Psychological Association  Editorial Board Member, Japanese Psychological Research
International Association for Cross-Cultural Psychology  Chair, Scientific Committee, 2016 International Conference
Asian Association of Social Psychology  Regional Representative-At-Large (Japan)
Asian Association of Social Psychology  Tresurer
Japanese Group Dynamics Association  1998-2002 Japanese Group Dynamics Association: Exective Board Member (regional) 2003-2004 The Japanese Society of Social Psychology: International Cooperation Committee Member 2005- Asian Association of Social Psychology: Treasurer

Awards & Honors

Oct 2016
Relational mobility and intimacy in friendships and romantic relationships: A cross-societal study between Canada and Japan, 2015 Outstanding Paper Award, Japanese Group Dynamics Association
Winner: Junko Yamada, Mie Kito, & Masaki Yuki
Feb 2016
Hokkaido University President's Award for Outstanding Education, Hokkaido University
Feb 2016
Hokkaido University President's Award for Outstanding Research, Hokkaido University
Fellow, Society for Personality and Social Psychology
JPA Award for International Contributions to Psychology (Award for Distinguished Early and Middle Career Contributions), Japanese Psychological Association
Fellow, Society of Experimental Social Psychology
Special Publication Award, Japanese Society of Social Psychology

Published Papers

Yamamoto, S. & Yuki, M.
Japanese Journal of Social Psychology   35(2) 61-71   2019   [Refereed]
The Trolley Problem is a well-known moral dilemma that deals with the morality of saving many people’s lives at the expense of a smaller number of others. A recent cross-cultural study found that, while the morality rating attributed to the action...
Masaki Yuki, Joanna Schug
Current Opinion in Psychology   32 129-132   Apr 2020
© 2019 Elsevier Ltd Relational mobility is a socio-ecological variable that represents how much freedom and opportunity a society affords individuals to select and replace interpersonal relationships based on their personal preferences. As a socio...
Robert Thomson, Masaki Yuki, Thomas Talhelm, Joanna Schug, Mie Kito, Arin H. Ayanian, Julia C. Becker, Maja Becker, Chi-yue Chiu, Hoon-Seok Choi, Carolina M. Ferreira, Marta Fülöp, Pelin Gul, Ana Maria Houghton-Illera, Mihkel Joasoo, Jonathan Jong, Christopher M. Kavanagh, Dmytro Khutkyy, Claudia Manzi, Urszula M. Marcinkowska, Taciano L. Milfont, F{é}lix Neto, Timo von Oertzen, Ruthie Pliskin, Alvaro San Martin, Purnima Singh, Mariko L. Visserman
Proceedings of the National Academy of Sciences   115(29) 7521   Jul 2018   [Refereed]
Kavanagh, C. & Yuki, M.
Online Readings in Psychology and Culture   5(4)    Jun 2017   [Refereed][Invited]
Contrary to traditional views of North Americans as strongly individualistic, accumulating evidence indicates that they are actually also highly collectivistic, or group-oriented, when compared to people in other parts of the world. Review of prev...
Junko Yamada, Mie Kito, Masaki Yuki
Evolutionary Psychology   15(4) 1474704917746056   2017   [Refereed]
PMID: 29237298
Thomson, R., Yuki, M., Ito, N.
Computers in Human Behavior   51 285-292   2015   [Refereed]
Despite ongoing interest in cross-cultural differences in Internet privacy concern (concern over unauthorized third-party access to self-disclosures on the Internet), predictors of between-country variance in online privacy concern are yet unclear...
Robert Thomson & Masaki Yuki
In-Mind Magazine   6(26)    2015   [Refereed][Invited]
Yamada, J., Kito, M. & Yuki, M.
Japanese Journal of Experimental Social Psychology   55(1) 18-27   2015   [Refereed]
Kosuke Sato, Masaki Yuki, & Vinai Norasakkunkit
Journal of Cross-Cultural Psychology   45(10) 1549-1560   Nov 2014   [Refereed]
The authors propose that cross-cultural differences in sensitivity to social rejection, or the extent to which one is alert to potential rejection from significant others, can be understood as an adaptation to different social ecological contexts ...
Kosuke Sato & Masaki Yuki
Frontiers in Psychology   5 1113   2014   [Refereed][Invited]
Does a change in the nature of surrounding social context affect the strength of association between self-esteem and happiness? This paper aims to answer this question from a socio-ecological perspective, focusing on the role of relational mobilit...
Owe, E., Vignoles, V. L., Becker, M., Brown, R., Smith, P. B., Lee, S. W., . . . Gheorghiu, M.
Journal of Cross-Cultural Psychology   44 24-45   Jan 2013   [Refereed]
Beliefs about personhood are understood to be a defining feature of individualism-collectivism (I-C), but they have been insufficiently explored, given the emphasis of research on values and self-construals. We propose the construct of contextuali...
Masaki Yuki, Kosuke Sato, Kosuke Takemura, & Shigehiro Oishi
Journal of Experimental Social Psychology   49(4) 741-746   2013   [Refereed]
Previous research has found cross-cultural differences in the strength of the association between self-esteem and happiness. We propose that this difference can be explained by relational mobility, or the degree to which options exist in the given...
Sex differences in adaptive psychological mechanisms against intergroup threat: "Interference threat" elicits males' discrimination, while "contamination threat" elicits female's discrimination.
The Annuals of the Hokkaido Psychological Society   34 1-10   2011
Schug J, Yuki M, Maddux W
Psychological science   21 1471-1478   Oct 2010   [Refereed]
In the current research, we tested a novel explanation for previously demonstrated findings that East Asians disclose less personal information to other people than do Westerners. We propose that both between- and within-culture differences in sel...
K. Yokota & M. Yuki
The Annals of the Hokkaido Psychological Society   33 1-10   2010   [Refereed]
Based in evolutionary theory, previous studies have focused on psychological mechanisms which evoke qualitatively distinct behavior in response to different types of intergroup threat. In this study, we investigated sex differences in the mechanis...
Kosuke Takemura, Masaki Yuki, & Yohsuke Ohtsubo
Asian Journal of Social Psychology   13 303-307   2010   [Refereed]
A recent review of empirical evidence disconfirmed the widely-held view that North Americans are less collectivistic than East Asians. However, previous research has proposed that the motivations underlying group behaviours differ across cultures:...
Joanna Schug, Masaki Yuki, Hiroki Horikawa, & Kosuke Takemura
Asian Journal of Social Psychology   12(2) 95-103   Jun 2009   [Refereed]
Several studies have demonstrated that similarity between friendship partners is higher in the West than in East Asian countries. We hypothesized that these differences could be explained by relational mobility, or the number of opportunities to f...
Intergroup threat and intragroup interdependence: Multiplicity of psychological processes behind ingroup favoritism, and their distinct elicitors
Japanese Psychological Research   80 246-251   2009
Maddux WW, Yuki M
Personality & social psychology bulletin   32 669-683   May 2006   [Refereed]
The effect of outgroup threat on the cooperation in social dilemma game
Behavioral Science   45 49-50   2006
Yuki M, Maddux WW, Brewer MB, Takemura K
Personality & social psychology bulletin   31 48-62   Jan 2005   [Refereed]
Kito, M., Yuki, M., & Thomson, R
Personal Relationships   24(1) 114-130   2017   [Refereed]
This article reviews how behaviors and psychological tendencies in close relationships differ between cultures, and proposes a socioecological framework to understand those differences. Our review of the literature finds that paradoxically, people...
Smith, Peter B. Vignoles, Vivian L. Becker, Maja Owe, Ellinor Easterbrook, Matthew J. Brown, Rupert Bourguignon, David Garðarsdóttir, Ragna B. Kreuzbauer, Robert Cendales Ayala, Boris Yuki, Masaki Zhang, Jianxin Lv, Shaobo Chobthamkit, Phatthanakit Jaafar, Jas Laile Fischer, Ronald Milfont, Taciano L. Gavreliuc, Alin Baguma, Peter Bond, Michael Harris Martin, Mariana Gausel, Nicolay Schwartz, Seth J. Des Rosiers, Sabrina E. Tatarko, Alexander González, Roberto Didier, Nicolas Carrasco, Diego Lay, Siugmin Nizharadze, George Torres, Ana Camino, Leoncio Abuhamdeh, Sami Macapagal, Ma Elizabeth J. Koller, Silvia H. Herman, Ginette Courtois, Marie Fritsche, Immo Espinosa, Agustín Villamar, Juan A. Regalia, Camillo Manzi, Claudia Brambilla, Maria Zinkeng, Martina Jalal, Baland Kusdil, Ersin Amponsah, Benjamin Çağlar, Selinay Mekonnen, Kassahun Habtamu Möller, Bettina Zhang, Xiao Schweiger Gallo, Inge Prieto Gil, Paula Lorente Clemares, Raquel Campara, Gabriella Aldhafri, Said Fülöp, Márta Pyszczynski, Tom Kesebir, Pelin Harb, Charles
International Journal of Psychology   51(6) 453-463   2016   [Refereed]
Variations in acquiescence and extremity pose substantial threats to the validity of cross-cultural research that relies on survey methods. Individual and cultural correlates of response styles when using 2 contrasting types of response mode were ...
Vignoles, V. L., Owe, E., Becker, M., Smith, P. B., Easterbrook, M., Brown., R., González, R., Didier, N., Carrasco, D., Cadena, M. P., Lay, S., Schwartz, S. J., Des Rosiers, S. E., Villamar, J. A., Gavreliuc, A., Zinkeng, M., Kreuzbauer, R., Baguma, P., Martin, M., Tatarko, A., Herman, G., de Sauvage, I., Courtois, M., Garðarsdóttir, R. B., Harb, C., Schweiger Gallo, I., Prieto Gil, P., Lorente Clemares, R., Campara, G., Nizharadze, G., Macapagal, M. E. J., Jalal, B., Bourguignon, D., Zhang, J., Lv, S., Chybicka, A., Yuki, M., Zhang, X., Espinosa, A., Valk, A., Abuhamdeh, S., Amponsah, B., Özgen, E., Güner, E. Ü., Yamakoğlu, N., Chobthamkit, P., Pyszczynski, T., Kesebir, P., Vargas Trujillo, E., Balanta, P., Cendales Ayala, B., Koller, S. H., Jaafar, J. L., Gausel, N., Fischer, R., Milfont, T. L., Kusdil, E., Çağlar, S., Aldhafri, S., Ferreira, M. C., Mekonnen, K. H., Wang, Q., Fülöp, M., Torres, A., Camino, L., Lemos, F. C. S., Fritsche, I., Möller, B., Regalia, C., Manzi, C., Brambilla, M., & Bond, M. H.
Journal of Experimental Psychology: General   145(8) 966-1000   2016   [Refereed]
Markus and Kitayama's (1991) theory of independent and interdependent self-construals had a major influence on social, personality, and developmental psychology by highlighting the role of culture in psychological processes. However, research has ...
Newman, D.B., Schug, J., Yuki, M., Yamada, J., & Nezlek, J.B.
Journal of Personality and Social Psychology      2017   [Refereed]
Previous studies have shown that the maximizing orientation, reflecting a motivation to select the best option among a given set of choices, is associated with various negative psychological outcomes. In the present studies, we examined whether th...

Books etc

Shigehiro Oishi, Joanna Schug, Masaki Yuki, & Jordan Axt (Part:Joint Work, The psychology of residential and relational mobilities)
Oxford University Press   Apr 2015   ISBN:0190218967
Masaki Yuki & Marilynn B. Brewer (Part:Joint Editor, Coeditor; Chapter author)
Oxford University Press, USA   Nov 2013   ISBN:0199985464
Omri Gillath (Part:Contributor)
American Psychological Association (APA)   Feb 2012   ISBN:1433811235
唐沢 穣, 村本 由紀子 (Part:Contributor)
誠信書房   Sep 2011   ISBN:4414301750
藤森 立男 編著 (Part:Contributor)
誠信書房   Aug 2010   ISBN:4414301785
The Guilford Press   Jan 2010   ISBN:1606236113
The self, relationships, and subjective well-being in Asia: Psychological, social, and cultural perspectives
Kyoyook-kwahak-sa   2007   
Social psychology of cultural behavior
Kitaohji Pub.   2005   
Culture of honor: The psychology of violence in the South
Kitaohji Shoboi   2009   
Garland Science   Jan 1996   ISBN:9026514417


Shakai shinrigaku jiten
Maruzen      2009
Human relations under collectivism
Psychological perspective on human relations   196-211   2010
Intergroup relations.
Dynamics in society and individuals   39-57   2011
佐藤剛介, 結城雅樹
北海道心理学研究   (30) 35   May 2008
釜屋健吾, 結城雅樹
北海道心理学研究   (30) 30   May 2008

Conference Activities & Talks

Why aren’t Japanese happy when praised in public?: The roles of relational mobility and tall poppy beliefs
Matsushima, Y.; Zhang, F.; Yuki, M.
2019 Meeting of the Society for Personality and Social Psychology   Feb 2019   
Greater relational mobility is associated with stronger empathic concern: An adaptationist perspective [Invited]
Yuki, M., Yamamoto, S., & Tsuji, S.
The 24th Congress of the International Association for Cross-Cultural Psychology   Jul 2018   
The openness and closeness of social environment - 39-country investigation of its causes and consequences
Masaki Yuki; Thomas Talhelm; Joanna Schug; Mie Kito; Arin Ayanian; Julia Becker; Maja Becker; Chi-Yue Chiu; Hoon-Seok Choi; Carolina M Ferreria; Marta Fülöp; Pelin Gul; Ana Maria Houghton-Illera; Mikhel Joasoo; Jonathan Jong; Christopher Kavanagh; Dmytro Khutkyy; Claudia Manzi; Urszula M Marcinkowska; Taciano L. Milfont; Felix Neto; Ruthie Pliskin; Alvaro San Martin; Purnima Singh; Mariko L Visserman
The 10th Annual Meeting of the Human Behavior and Evolution and Behavior Society - Japan   Dec 2017   
Effects of relational mobility on regulatory focus
Yuki, M., Hino, S., & Yamamoto, S.
The 64th Meeting of the Japanese Group Dynamics Association   Sep 2017   
Do extreme rituals produce consistent psychological effects? A quasi-experimental study of Japanese firewalking festivals.
Kavanagh, C., Tsuchida, S., Jong, J., Yuki, M., Whitehouse, H.
Evolution of Religion II   2017   

Research Grants & Projects

Social constraints and individual constraints: Interaction effects between relational mobility and market value on interpersonal tactics
Japan Society for Promotion of Science: Grant in Aid for Scientific Research (B)
Project Year: Apr 2015 - Mar 2019    Investigator(s): Masaki YUKI
Japan Society for Promotion of Science: Grant in Aid for Scientific Research (C)
Project Year: Apr 2012 - Mar 2015    Investigator(s): Masaki YUKI
Ministry of Education, Culture, Sports, Science and Technology: Grants-in-Aid for Scientific Research(基盤研究(C))
Project Year: 2008 - 2010    Investigator(s): Masaki YUKI
Seven multi-method studies, such as a secondary analysis of public domain data, questionnaire survey, quasi-experiment, and laboratory experiment, examined social functions of self-esteem. Results indicate that 1) the effect of self-esteem on happ...
Ministry of Education, Culture, Sports, Science and Technology: Grants-in-Aid for Scientific Research(基盤研究(B))
Project Year: 2007 - 2010    Investigator(s): Toshio YAMAGISHI
Ministry of Education, Culture, Sports, Science and Technology: Grants-in-Aid for Scientific Research(基盤研究(B))
Project Year: 2005 - 2007    Investigator(s): Tatsuya KAMEDA
Research on human ability to empathize with others is a core question encompassing natural sciences including evolutionary biology as well as human sciences, and constitutes one of the fundamental questions to understand human sociality. This proj...
Ministry of Education, Culture, Sports, Science and Technology: Grants-in-Aid for Scientific Research(基盤研究(A))
Project Year: 2002 - 2005    Investigator(s): Toshio YAMAGISHI
The goal of this study was to clarify the mechanisms that promote voluntarily based social order, not constrained by the closed nature of social relations, in a situation in which provision is "assurance" of security based on commitment relations ...
Ministry of Education, Culture, Sports, Science and Technology: Grants-in-Aid for Scientific Research(基盤研究(B))
Project Year: 2002 - 2004    Investigator(s): Tatsuya KAMEDA
Social/cultural learning is an effective way to reduce uncertainty about the environment, helping individuals adopt an adaptive behavior cheaply. Although this is evident for learning about temporally stable targets, such as acquisition of a skill...
Ministry of Education, Culture, Sports, Science and Technology: Grants-in-Aid for Scientific Research(基盤研究(B))
Project Year: 1999 - 2001    Investigator(s): 山岸 俊男, Midori YAMAGISHI
The goals of this study were (1) to construct a system for international collaborative experiments over internet, (2) to conduct a series of experiments with the newly constructed internet experiment system, and (3) to assess problems and difficul...
Multiplicity of psychological processes behind ingroup bias and intergroup discrimination
Grant-in-Aid for Scientific Research
Project Year: 1999   
Cultural differences in facial perception
Project Year: 2003   
Effects of culture and social structure on intra- and intergroup behavior and cognition
International Joint Research Projects
Project Year: 2004   
Relational mobility: A socio-ecological approach to culture and social psychological processes
International Joint Research Projects
Project Year: 2006