KISHI Shizue

J-GLOBAL         Last updated: Jun 2, 2010 at 00:00
 
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Name
KISHI Shizue
Affiliation
Tokyo Keizai University
Section
Faculty of Business Administration, Department of Marketing and Distribution
Job title
professor
Degree
M.S.in Advertising(University of Illinois at Urbana-Champaign), Ph.D.in Communications(University of Illinois at Urbana-Champaign Institute of Communications Research)

Research Areas

 
 

Misc

 
"Exposure Distribution Models in Advertising Media"
Doctoral dissertation, Institute of Communications Research, University of Illinois at Urbana-Champaingn   580   1983
"Error Factors in Exposure Distribution Models"
┣DBProceedings of the American Academy of Advertising(/)-┫DB   46-51   1981
"A Test of the Direct/Indirect BBD and Other Exposure Distribution Models"
┣DBProceedings of the American Academy of Advertising(/)-┫DB   46-52   1982
"Performance of Four Exposure Distribution Models"
┣DBJournal of Advertising Research,(/)-┫DB (Also in C. S. Craig and A. Ghosh eds. , ┣DBThe Development of Media Models in Advertising : An Antholopology of Classic Articles,(/)-┫DB a series titled The History of Advertising : 40 Major Books in Facsimil・・・   22(2) 35-44   1982
┣DBJournal of Advertising Research,(/)-┫DB (Also in C. S. Craig and A. Ghosh eds. , ┣DBThe Development of Media Models in Advertising : An Antholopology of Classic Articles,(/)-┫DB a series titled The History of Advertising : 40 Major Books in Fac...
"How Media Directors View Reach/Frequency Estimation"
┣DBJournal of Advertising Research(/)-┫DB   22(3) 64-69   1982

Works

 
Super-long-term Memories of Advertisements and Brands
1998
Consistency in Advertising Creative Strategies
1999
Consumer Behavior and Advertising Effects
1999

Research Grants & Projects

 
Communication effects of advertising
Advertising and consumer behavior