Takako Yamashita

医療機器および医療材料製造業におけるビジネス・エコシステムの構築 ― サスティナブル・プラットフォーム・モデルの提言 ― 

マーケティング・レビュー, 4(1) 42-50, Jan, 2023  Peer-reviewed

Experiential marketing in Traditional industries: The Case of Kyoto Incense Producer Shoyeido 

Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress, 519-530, Jun, 2022  Peer-reviewed

Balancing Service Quality and Risk Management in Nursing-Care Facility: Improving User Satisfaction and Creating Positive Work Environments 

Marketing Review, 3(1), Jan, 2022  Peer-reviewedLead author

Customer Analysis and ISM Practice by ID-POS in Drugstores for Narrow Trade Areas 

Marketing Review, 3(1), Jan, 2022  Peer-reviewed

Improving Translation-Based Communication in Japanese Multinationals Using Internal Marketing 

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science, 263-275, Jun, 2021  Peer-reviewed

交互作用効果を考慮したコウホート分析法による米国家計金融資産選択行動 

ファイナンシャル・プランニング研究, No.17 72-85, 2017  Peer-reviewedLead author

金融リテラシー・マップと家計金融資産選択行動に関する予備的考察 

同志社大学ディスカッション・ペーパー・シリーズ, DBS-16-01 1-17, 2017  Lead author

Cultural and age-related differences in reliability: An empirical study in the United States, Japan and Malaysia 

Journal of Targeting, Measurement and Analysis for Marketing, 19 141-151, 2011  Peer-reviewed

神戸における新型インフルエンザ発生時の消費行動 

流通科学大学論集, 2011  

Comparison of Financial Portfolio Selection in Aging and Low-birth-rate Societies of Japan and U.S 

Proceedings of Royal Bank Research Seminar, Academy of Marketing Science, 2005  

旅行製品の知覚リスクの構造分析 

流通科学と市場との対話-白石善章先生退官記念論文集, 2004  

Comparison of the Macro-structural Foundation of Consumption in Aging and Low-birth-rate Societies of Japan and U. S. Based on Bayesian Age-Period-Cohort Analyses 

Proceedings of Academy of Marketing Science, World Marketing Congress, 2003