In production line, pose estimation of 3D object of products is needed beforehand. In order to perform shape measurement of the objects corresponding to speed of the mass production lines before the contact measurement is done, the information of object pose and matching is become required. In this paper, we conducted a study on the performance of model based and view based pose estimation method using image sequence of a rotating 3D object. In model based, we used object feature points from center of gravity and in view based method, the subspace calculation by block diagonalization of matrix represents a transformation an image to another image. We have confirmed the both method performance and it's considered useful for pose estimation.