TAJIMA Norio

J-GLOBAL         Last updated: Oct 6, 2018 at 23:14
 
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Name
TAJIMA Norio
Affiliation
Takushoku University
Section
Faculty of Commerce, Department of Business Administration
Job title
Associate Professor
Degree
(BLANK)

Research Areas

 
 
  • Business administration / Commerce / 

Education

 
 
 - 
2000
Graduate School, Division of Business Administration, Keio University
 
Apr 1990
 - 
Mar 1994
Faculty of Commerce, Keio University
 

Published Papers

 
Owned media and Marketing management
TAJIMA Norio
(297)    Apr 2018   [Refereed]
The structure of marketing management focusing on strategic marketing issues
TAJIMA Norio
(112) 285-300   Mar 2018   [Refereed]
Some Preliminary Notes on the Evolution and Development Process of Japanese Pop Culture Events
Kawamata, Keiko ; Tajima, Norio ; Kuroiwa, Kenichiro ; Miura, Toshihiko
(15) 71-94   Nov 2017   [Refereed]
Outlook of the Japanese Anime Industry 2015: Implications for Introducing Inbound Tourism
TAJIMA Norio KAWAMATA Keiko
(109) 87-110   Mar 2017   [Refereed]
History of Consumer Behavior Research Focusing on Aggregation Patterns
TAJIMA Norio
(106) 495-518   Mar 2016   [Refereed]
A Study of Consumer Behavior and Marketing in the Social Media Era: Marketing for Increasing Internal and External Information for Consumers
TAJIMA Norio
(103) 57-75   Mar 2015   [Refereed]

Misc

 
Occurance of Communication between Consumers in New Product Diffusion Process
Japan Marketing Journal   19(76) 50   2000
Pull Marketing in Industrial Markets
Japan Marketing Journal   20(77) 53   2000
New Product diffusion and Consumer Innovativeness
Japan Marketing Journal   18(71) 60   1998
Consumer Information Processing Behavior in New Product Diffusion
Keio University      2003

Books etc

 
Marketing Strategy of Net Community
Yuhikaku   2003   

Conference Activities & Talks

 
The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the World Cosplay Summit
TAJIMA Norio
10th Midterm Conference of the European Sociological Association Research Networks Sociology of the Arts (RN2) & Sociology of Culture (RN7)   7 Sep 2018   
Research on evolution and development process of Japanese Pop Culture Events
TAJIMA Norio
68th Annual research conference   27 May 2018   

Research Grants & Projects

 
Communication between consumers in new product diffusion process
Marketing Strategy of Net Community