論文

査読有り 最終著者
2011年3月

The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements

JAPANESE PSYCHOLOGICAL RESEARCH
  • Eriko Sugimori
  • ,
  • Ken Matsuda
  • ,
  • Takashi Kusumi

53
1
開始ページ
42
終了ページ
52
記述言語
英語
掲載種別
研究論文(学術雑誌)
DOI
10.1111/j.1468-5884.2010.00454.x
出版者・発行元
WILEY-BLACKWELL

Our purpose was to investigate the relationships between the names of items that easily evoke nostalgic feelings and nostalgic advertisements from the perspective of nostalgia for the names of these items and from the perspective of source monitoring. We measured the effect of nostalgia on source monitoring and whether the names of items evoked nostalgic feelings when they were presented alone. We found that, from the perspective of the nostalgic feelings, we directly demonstrated that the names of articles that easily evoke nostalgic feelings are more likely to evoke nostalgia when they are presented with nostalgic advertisements than when they are presented with non-nostalgic advertisements. From the perspective of source monitoring, we revealed that nostalgic advertisements are more forgettable than non-nostalgic advertisements when they present the names of articles that easily evoke nostalgic feelings.

リンク情報
DOI
https://doi.org/10.1111/j.1468-5884.2010.00454.x
J-GLOBAL
https://jglobal.jst.go.jp/detail?JGLOBAL_ID=201102235514667583
Web of Science
https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=JSTA_CEL&SrcApp=J_Gate_JST&DestLinkType=FullRecord&KeyUT=WOS:000287921600004&DestApp=WOS_CPL
ID情報
  • DOI : 10.1111/j.1468-5884.2010.00454.x
  • ISSN : 0021-5368
  • eISSN : 1468-5884
  • J-Global ID : 201102235514667583
  • Web of Science ID : WOS:000287921600004

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