2011年3月
The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements
JAPANESE PSYCHOLOGICAL RESEARCH
- ,
- ,
- 巻
- 53
- 号
- 1
- 開始ページ
- 42
- 終了ページ
- 52
- 記述言語
- 英語
- 掲載種別
- 研究論文(学術雑誌)
- DOI
- 10.1111/j.1468-5884.2010.00454.x
- 出版者・発行元
- WILEY-BLACKWELL
Our purpose was to investigate the relationships between the names of items that easily evoke nostalgic feelings and nostalgic advertisements from the perspective of nostalgia for the names of these items and from the perspective of source monitoring. We measured the effect of nostalgia on source monitoring and whether the names of items evoked nostalgic feelings when they were presented alone. We found that, from the perspective of the nostalgic feelings, we directly demonstrated that the names of articles that easily evoke nostalgic feelings are more likely to evoke nostalgia when they are presented with nostalgic advertisements than when they are presented with non-nostalgic advertisements. From the perspective of source monitoring, we revealed that nostalgic advertisements are more forgettable than non-nostalgic advertisements when they present the names of articles that easily evoke nostalgic feelings.
- リンク情報
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- DOI
- https://doi.org/10.1111/j.1468-5884.2010.00454.x
- J-GLOBAL
- https://jglobal.jst.go.jp/detail?JGLOBAL_ID=201102235514667583
- Web of Science
- https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=JSTA_CEL&SrcApp=J_Gate_JST&DestLinkType=FullRecord&KeyUT=WOS:000287921600004&DestApp=WOS_CPL
- ID情報
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- DOI : 10.1111/j.1468-5884.2010.00454.x
- ISSN : 0021-5368
- eISSN : 1468-5884
- J-Global ID : 201102235514667583
- Web of Science ID : WOS:000287921600004