A time-dependent Ginzburg-Landau theory is used to examine the longitudinal spin Seebeck effect in a simple ferromagnet in the vicinity of the Curie temperature T c. It is shown analytically that the spin Seebeck effect is proportional to the magnetization near T c, whose result is in line with the previous numerical finding. It is argued that the present result can be tested experimentally using a simple magnetic system such as EuO/Pt or EuS/Pt.