KUBOTA Yukihiko

J-GLOBAL         Last updated: Aug 5, 2019 at 16:11
 
Avatar
Name
KUBOTA Yukihiko
Nickname
Kubota
URL
http://kubotalab.com
Affiliation
Aoyama Gakuin University
Section
School of Business, Department of Marketing
Job title
professor
Degree
Doctor of Commerce(Waseda University)

Research Areas

 
 

Academic & Professional Experience

 
 
   
 
Professor, Aoyama Gakuin University School of Business
 

Education

 
Apr 1994
 - 
Mar 2001
Graduate School of Commerce, Waseda University
 
Apr 1984
 - 
Apr 1988
Faculty of Economics, Meiji Gakuin University
 

Committee Memberships

 
 
   
 
Japan Association for Consumer Studies.  Director
 
 
   
 
Japan Academy of Advertising.  Director
 

Awards & Honors

 
May 2013
Award of Japan Society of Marketing and Distribution, Japan Society of Marketing and Distribution
 
Nov 2011
Award of Yoshida Hideo, Yoshida Hideo Memorial Foundation
 
May 2007
Award of Japan Society of Marketing and Distribution (Excellent Paper Award), Japan Society of Marketing and Distribution
 

Published Papers

 
Current Issues of Brand Research
KUBOTA Yukihiko
Japan Marketing Journal   39(1) 61-74   Jun 2019   [Refereed][Invited]
Some Aspects of Self-Brand Connections
KUBOTA Yukihiko
Aoyama Journal of Business   53(4) 1-52   Mar 2019
Self-Brand Connection
KUBOTA Yukihiko
Aoyama Journal of Business   52(4) 1-46   Mar 2018
The Property-Partner Model of Brand Relationships
KUBOTA Yukihiko
Journal of Marketing and Distribution(Japan Society of Marketing and Distribution)   20(2) 17-35   Aug 2017   [Refereed]
Takanori OSAKI and Yukihiko KUBOTA
Journal of Air Transport Management   57 196-201   Oct 2016   [Refereed]
Are Premium Services Attractive in an Empty Room?: Customers Who Desire Quality vs. Customers Who Desire Superiority
Yukihiko KUBOTA and Takanori OSAKI
2016 Summer AMA Conference (Proceedings)   G-4-G-5   Aug 2016   [Refereed]
Relationship Marketing Theory Revisited: One Decade Later
Yukihiko KUBOTA, Yuka,KANAI, Masaaki TAKEMURA
2014 Annual IMP Conference      Sep 2014   [Refereed]
Understanding Marketing of Relationships
Yukihiko Kubota
AD STUDIES   48 24-29   Jun 2014   [Invited]
A Hierarchical Formation and Characteristic Effects of Brand Relationships
KUBOTA Yukihiko
Advanced in Consumer Studies   19(2) 109-138   Mar 2013   [Refereed]
Brand Relationships
KUBOTA Yukihiko
Journal of the Japan Research Association for Textile End-Users   54(2) 13-19   Feb 2013
Identifying Strategic Issues of Brand Relationship Management
KUBOTA Yukihiko
Advanced in Consumer Studies   18(1・2) 31-56   Mar 2012   [Refereed]
The Formation and Retention of Brand Relationships
KUBOTA Yukihiko
Advanced in Consumer Studies   18(1・2) 1-30   Mar 2012   [Refereed]
Some Aspects of Relationship Marketing
Yukihiko Kubota
Aoyama Journal of Business   46(3) 75-92   Dec 2011
Social Assortment
Yukihiko Kubota
Business to Business Communications   42(12) 9-15   2010
Establishing the Scale of Brand Relationships
Yukihiko KUbota
Advances in Consumer Research   17(1) 31-56   2010   [Refereed]
Developing a Scale of Brand Relationships Based on Identification Approach
Yukihiko Kubota
Advances on Consumer Studies   16(2) 1-26   2010   [Refereed]
Empirical Investigation of Identification Approach for Brand Relationship Studies
Yukihiko Kubota and Daigo Matsumoto
Journal of Advertising Science   (52) 1-14   2010   [Refereed]
Understanding Brand Relationship with Identification Approach
Yukihiko Kubota
Journal of Advertising Science   (52) 31-46   2010   [Refereed]
A Framework for Analyzing Embedded Exchange Relationships
Yukihiko Kubota
Keiei Ronsyhu   (74) 1-21   2009
Alternative Engagement and Modern Brand Communication
Yukihiko Kubota
Bulletin of Nikkei Advertising Research Institute   43(3) 20-27   2009
Engagement as Identification
Yukihiko Kubota
Journal of Advertising Science   50 50-64   2009   [Refereed]
Strategies of Commitment
Yukihiko Kubota
The Journal of Marketing and Distribution (The Distribution Economics Institute of Japan)   470 33-48   2008
Network Perspectives in Marketing Studies
Yukihiko Kubota and Yasuhiro Haga
Japan Marketing Journal(Japan Marketing Association)   108 4-20   2008
Presence and Prospects of Network Perspectives in Marketing Studies
Yukihiko Kubota
Journal Faculty of Commerce(Chukyo University)   54 49-75   2008
A Development of Relationship / Community Studies
Yukihiko Kubota
Bulletin of Nikkei Advertising Research Institute   41(5) 9-16   2007
Interaction Patterns in Customer Relationships
Yukihiko Kubota
Journal of Advertising Science   48 80-94   2007   [Refereed]
A Concept and Implementation of B-to-B Relationship Marketing
Yukihiko Kubota
Business to Business Communications   39(7) 2-8   2007
A Multidimensional Commitment Model for Relationship Marketing
Yukihiko Kubota
Journal of Marketing and Distribution(Japan Society of Marketing and Distribution)   9(1) 59-85   2006   [Refereed]
Relationship Commitment
Yukihiko Kubota
Journal Faculty of Commerce Chukyo University   52 47-180   2006
A Multidimensionality of Customer Relationship Commitment and its Consequences
Yukihiko Kubota and Atsuko Inoue
Chukyo Business Review (Chukyo University)   26 11-27   2004
Management of Area Brand
Yukihiko Kubota
The Journal of Marketing and Distribution (The Distribution Economics Institute of Japan)   (418) 4-18   2004
Rethinking of Relationship Marketing Studies
Yukihiko Kubota
Journal of Marketing and Distribution (Japan Society of Marketing and Distribution)   6(2) 15-33   2003   [Refereed]
Relationship Marketing and Brand Community
Yukihiko Kubota
Journal Faculty of Commerce (Chukyo University)   49(2) 197-257   2003
A Concept and Management of Brand Community
Yukihiko Kubota
The Journal of Marketing and Distribution (The Distribution Economics Institute of Japan)   (403) 16-34   2003
Management of Brand Building
Yukihiko Kubota
Journal Faculty of Commerce (Chukyo University)   49(1) 129-171   2002
Relationship Concepts and Relationship Types.
Yukihiko Kubota
Marketing Innovations in 21st Century, The Institute For Research In Business Administration (Waseda University)   (34) 39-63   2002
A Review of Relationship Marketing Studies and Its Theoretical Issues
Yukihiko Kubota
Journal Faculty of Commerce (Chukyo University)   48(1) 179-241   2001
Rethinking of Relationship Concept
Yukihiko Kubota
Journal Faculty of Commerce (Chukyo University)   48(1) 121-177   2001
Customer Retention
Yukihiko Kubota
Japan Marketing Journal (Japan Marketing Association)   19(4) 105-115   2000
A Fundamental Study of Customer Retention Management
Yukihiko Kubota
The Bulletin of the Graduate School of Commerce (Waseda University)   (50) 119-144   2000   [Refereed]
A Relationship of Customer Satisfaction, Trust, and Commitment to Customer Loyalty on Consumer Goods
Yukihiko Kubota
The Bulletin of the Graduate School of Commerce (Waseda University)   (49) 89-120   1999   [Refereed]
An Overview of Studies for Customer Satisfaction Strategy
Yukihiko Kubota
The Bulletin of the Graduate School of Commerce (Waseda University)   (48) 63-98   1999   [Refereed]
Repeated Purchase and Customer Satisfaction
Yukihiko Kubota
The Bulletin of the Graduate School of Commerce (Waseda University)   (47) 175-196   1998   [Refereed]
A Nature and Characteristics of Professional Services
KUBOTA Yukihiko
Journal of Business and Economics (Waseda University)   73 1-12   Dec 1997

Books etc

 
The Doubt Effect: Is This Word of Mouth Effective?
KUBOTA Yukihiko, SHIBUYA Satoru (Part:Joint Work)
Dec 2018   
The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace
SHIBUYA Satoru, KUBOTA Yukihiko, SUNAGA Tsutomu (Part:Joint Translation)
Dec 2016   
Handbook of Brand Strategy
Hiroshi Tanaka ed. (Part:Joint Work, Strategy of Brand Relationships)
Yuhikaku   Nov 2014   ISBN:978-4641164505
Marketing for Beginners
KUBOTA Yukihiko, SHIBUYA Satoru, SUNAGA Tsutomu (Part:Joint Work)
Dec 2013   ISBN:978-4641150034
Relationship Marketing
KUBOTA Yukihiko
Oct 2012   ISBN:978-4-641-16400-0
The 1st Step of Marketing Analysis
Sekigakusya   Mar 2011   ISBN:978-4502683602
Consumption and Marketing in Modern Society
Zeimu-Keiru Shuppan   Mar 2008   ISBN:978-4419050900
Advertising: Easy to Understand
Yachiyo Syuppan   Apr 2008   ISBN:978-4842914503
New Advertising
NIKKEI Advertising Research Institute   Mar 2005   ISBN:978-4532640606
Modern Retailing and Distribution
Doubunkan Syuppan   Mar 2005   ISBN:978-4495640415
Strategy of Product and Brand
Yuhikaku   Sep 2004   ISBN:978-4641122314
Strategy of Brand Elements
Waseda University Press   Nov 2002   ISBN:978-4657029249
Distributions and Transactions of Today
Doubunkan Syuppan   Apr 2000   ISBN:978-4495636913
Value Creation Marketing
Zeimu-Keiru Shuppan   Apr 1998   ISBN:978-4419029272

Conference Activities & Talks

 
Are Premium Services Attractive in an Empty Room?: Customers Who Desire Quality vs. Customers Who Desire Superiority
Yukihiko KUBOTA and Takanori OSAKI
2016 Summer AMA Conference   6 Aug 2016   
Relationship Marketing Theory Revisited: One Decade Late
Yukihiko KUBOTA, Masae KANAI, and Masaaki TAKEMURA
IMP Conference 2014   5 Sep 2014   

Teaching Experience