Purpose-This chapter narratively chronologizes the life of a man, now in his late 1960s, who has been key in promoting sport as a vehicle for community development in one of the most economically and politically challenged of all Southeast Asian countries-Cambodia. Design/methodology/approach-Popular in a number of disciplines but rarely applied so far in the field of sport, social development and peace, the main strength of life history analysis is its ability to let stories speak for themselves. The focus on "narrativization" not only provides a rich account of a given topic, but also allows storytellers to shape their accounts, identify their audience, and detail the settings in which these accounts take place. Findings-Cambodian sport (especially football in the northwest province of Siem Reap) and Cambodian society more broadly owes much to the committed efforts of Mr. Ouk Sareth. Not only does the chapter help to better understand the various phases and trajectories of Sareth's colorful life and the fascinating experiences he has encountered, but also the unique challenges his country has faced and overcome during the seven decades of his life. Research limitations/implications-We hope that others involved in studying the link between sport, social development and peace will consider narrative method and life history approaches to showcase the pivotal individuals who have operated in the "engine room" of this link. © 2014 by Emerald Group Publishing Limited.