論文

査読有り 最終著者 責任著者
2018年10月1日

A Bayesian data combination approach for repeated durations under unobserved missing indicators: Application to interpurchase-timing in marketing

Computational Statistics and Data Analysis
  • Ryosuke Igari
  • ,
  • Takahiro Hoshino

126
開始ページ
150
終了ページ
166
記述言語
英語
掲載種別
研究論文(学術雑誌)
DOI
10.1016/j.csda.2018.04.001
出版者・発行元
Elsevier B.V.

Intermittent missingness in repeated duration analysis is common in applied studies, but has not been rigorously considered in statistics. Under intermittent missingness, whether any missing events exist between two observed events is unknown. In other words, the missing indicators are never observed. Thus, if there exist any missing events between two observed events, researchers observe only the cumulative duration of the two or more events. A quasi-Bayes estimation method that utilizes population-level information is used to appropriately estimate the parameters under unobserved intermittent missingness. The proposed model consists of the following: (1) a latent variable model, (2) a latent missing indicator model separating the true and composite durations, (3) mixtures of duration models, and (4) moment restriction from population-level information to deal with nonignorable intermittent missingness. A new estimation procedure is used to simultaneously combine likelihood and the objective function of GMM with the latent variables
this is called Bayesian data combination. The model is applied to the interpurchase duration in database marketing using the purchase history data of Japan
these data capture the purchase incidences and stores.

リンク情報
DOI
https://doi.org/10.1016/j.csda.2018.04.001
ID情報
  • DOI : 10.1016/j.csda.2018.04.001
  • ISSN : 0167-9473
  • SCOPUS ID : 85047632446

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