GROSSBERG Alan Kenneth (alan Kenneth Grossberg) - マイポータル - researchmap

基本情報

所属: 早稲田大学商学学術院教授

学位: 博士(該当なし)

J-GLOBAL ID: 200901033285120547
researchmap会員ID: 5000012297

外部リンク: http://wasedamarketing.com

研究キーワード

1

Marketing & Strategy

研究分野

1

人文・社会 / 商学 /

経歴

16

2004年

“Explaining Japan Again”, WMF Publications: Tokyo (Winter 2004).
2004年

“Marketing Strategies In Today’s Japan: Revolution or Reaction?”, WMF Publications: Tokyo (Spring 2004).
2004年

“All Nations Society: Japanese funeral services with an American accent”, WMF Publications: Tokyo (WMF Case Study No. 1 / Summer 2004).
2004年

“The Global Strategic Impact of RFID Wireless Data Carriers”, WMF Publications: Tokyo (Autumn 2004)
2004年

“Case Study: Outsourcing enables an American startup to enter the Japanese funeral services industry”, Strategy & Leadership v. 32, no. 6 (November 2004).
1991年

“Cross-Cultural Issues in Marketing Consumer Financial Services in Japan”. Proceedings of the Academy of International Business (Northeast USA Region, 1991).
1991年

“Global Marketing Innovation in Consumer Banking: Japan”. International Journal of Bank Marketing v. 9, n. 5 (1991).
1990年

PRIZE WINNER - THE PLANNING FORUM CASE STUDY COMPETITION (1990).
1990年

(1990).
1990年

“Marketing in Japan: The Most Frequently Made Mistakes”. East Asian Executive Reports v.12, n.10 (1990).
1989年

“How Citibank Created a Retail Niche for Itself in Japan”. Planning Review v.17, n.5 (1989).
1989年

“A Marketing Strategy for U.S. Biotechnology: Pursue the Comparative Advantage”. Venture Japan v.2, n.1 (1989).
1989年

(1989).
“Speaking Their Language: Citibank’s Successful Communications Campaign in Japan”. Service Excellence: Marketing’s Impact on Performance, American Marketing Association
“What Now for the Global Acquirer? - The D&B Roundtable”. Directors & Boards v.14, n.3
“The Ins and Outs of Japanese Pricing Strategy”. Journal of Pricing Management v.1, n.3

学歴

1

- 1977年

該当なし, Politics & East Asian Studies

委員歴

3

2002年

早稲田マーケティング・フォーラム, 責任者
2002年

Neo-Logistics Research, Core Faculty
2002年

Waseda Marketing Forum, Founder &Director

受賞

2

1992年

Fulbright Prize Research Professorship
1992年

Fulbright Prize Research Professorship

MISC

2

“Case Study: Outsourcing enables an American startup to enter the Japanese funeral services industry”

Kenneth Alan Grossberg

Strategy &Leadership 32(6) 2004年
“Case Study: Outsourcing enables an American startup to enter the Japanese funeral services industry”

Kenneth Alan Grossberg

Strategy &Leadership 32(6) 2004年

所属学協会

4

共同研究・競争的資金等の研究課題

2