PRAET Carolus

J-GLOBAL         Last updated: Jul 2, 2019 at 22:06
 
Avatar
Name
PRAET Carolus
Affiliation
Otaru University of Commerce
Section
Faculty of Commerce, Department of Commerce

Research Areas

 
 

Committee Memberships

 
Apr 2011
 - 
Mar 2018
Japan Student Services Organization (JASSO)  Japanese University Admission for International Students (EJU) Implementation Committee
 
May 2010
 - 
Apr 2012
Japan Society of Marketing and Distribution (JSMD)  International Planning Committee
 
Apr 2010
 - 
Jun 2017
Japan Association of National Universities (JANU)  International Exchange Committee
 
Oct 2013
 - 
Sep 2016
Japan Academy of Advertising  Committee for Public Relations and Academic Exchange
 
Oct 2013
 - 
Sep 2016
Japan Academy of Advertising  Publication Editing Committee
 
Jan 2011
 - 
May 2013
Japan Society of Marketing and Distribution (JSMD)  JSMD National Conference Programming Committee
 
Apr 2007
 - 
May 2010
Japan Society of Marketing and Distribution (JSMD)  International Exchange Committee
 
Apr 2002
 - 
Mar 2004
Japan Society of Marketing and Distribution (JSMD)  International Exchange Committee
 

Published Papers

 
The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approach
Han, Xing; Praet, Carolus; Wang, Liyong
Travel and Tourism Research Association: Advancing Tourism Research Globally      Jun 2019   [Refereed]
The role of social interaction in the co-creation of tourist experiences: A literature review
Han, Xing; Praet, Carolus; Wang, Liyong
Travel and Tourism Research Association: Advancing Tourism Research Globally      Jun 2019   [Refereed]
Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising
Han, Xing; Praet, Carolus; Wang, Liyong
Proceedings of the 17th International Conference on Research in Advertising (ICORIA)      Jun 2017   [Refereed]
Familiar and Total Strangers: An Exploratory Study of In-Group and Out-Group Perceptions among International Ski Resort Visitors
Praet, Carolus; Gotoh, Hideyuki; Miyazaki, Yoshihisa; Lee, Jemin; Liyong Wang
Emerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations   120-135   Nov 2015   [Refereed]
Cultural Values in Chinese Television Advertising
Wang, Liyong; Praet, Carolus
Proceedings of the 13th International Conference on Research in Advertising (ICORIA)      2014   [Refereed]
A Review and Integration of Message Strategy Typologies
Wang, Liyong; Praet, Carolus
Proceedings of the 13th International Conference on Research in Advertising (ICORIA)      2014   [Refereed]
Informativeness of Chinese Television Advertising: A Content Analysis
Wang, Liyong; Praet, Carolus
Proceedings of the 12th International Conference on Research in Advertising (ICORIA)      2013   [Refereed]
Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
Wang, Liyong; Praet, Carolus
Proceedings of the Japan Society of Marketing and Distribution 63rd Annual Conference   157-169   2013   [Refereed]
Korea As Number One: A Multi-country Study of Celebrity Advertising Around the World
Praet, Carolus
Proceedings of the Korean Advertising Society (KAS) Far East International Conference in Advertising   367-375   2012   [Invited]
The Relative Impact of Core and Auxiliary Elements on Service Evaluation: A Comparison of Community Pharmacies in a Japanese Chain
Itoh, Hajime; Praet, Carolus; Sakurai, Hidehiko
Proceedings of the 4th Production and Operations Management World Conference      2012   [Refereed]
Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis,
Wang, Liyong; Carolus L. C. Praet
Proceedings of the 2012 International Conference on Research in Advertising (ICORIA)      2012   [Refereed]
Pharmaceutical Advertising in Korea, Japan, Hong Kong, Australia, and the US: Current Conditions and Future Directions
Paek, H.-J., Lee, H., Praet, C. L. C., Chan, K., Chien, P. M., Huh, J., & Cameron, G. T.
Health Communication Research   3(1) 1   2011   [Refereed]
Why Scholarly Advertising Research Differs Among Countries: The Case of Japan
Miracle, G., Hirose, M., Kishi, S., Kishiya, K., Matsunaga, I., Minami, C., Praet, C., and K. Shimamura
Proceedings of the 2010 Global Marketing Conference   1708-1720   2010   [Refereed]
The Influence of National Culture on the Use of Celebrity Endorsement in Television Advertising: A Multi-Country Study
Praet, Carolus
Proceedings of the 7th International Conference on Research in Advertising (ICORIA)      2008   [Refereed]
Praet, Carolus
The Economic Review   58(2-3) 125-160   Dec 2007
Japanese Advertising, the World's Number One Celebrity Showcase? A Cross-Cultural Comparison of the Frequency of Celebrity Appearances in TV Advertising
Praet, Carolus
The Proceedings of the 2001 Special Asia-Pacific Conference of the American Academy of Advertising   6-13   Jun 2001   [Refereed]
Reexamining the Dimensionality of SERVQUAL: An empirical study of consumer perceptions of Service Quality in Japanese hotels,
Praet, Carolus; Okuse, Yoshiyuki; Matsuo, Makoto
Proceedings of the 3rd Australasian Services Research Workshop   36-37   2001
Praet, Carolus
The Economic Review   50(1) 151-79   Jul 1999
Japanese Advertising: The Case of Beer Commercials
Praet, Carolus
Rokkodai Dissertation Collection - Business Administration   43(2) 1-21   Nov 1996

Misc

 
An international comparative study on the relationship between the use of celebrities in television advertising and the Hofstede dimensions of culture
Yoshida Hideo Memorial Foundation Research Report   37, 115-130    Jun 2004

Books etc

 
Advances in Advertising Research (Vol. VI)
Wang, Liyong; Praet, Carolus (Part:Joint Work, Message Strategy Typologies: A Review, Integration, and Empirical Validation in China)
Springer   Jan 2016   
Advances in Advertising Research (Vol. V)
Wang, Liyong; Praet, Carolus (Part:Joint Work, How Informative Are Chinese Television Commercials?)
Springer Gabler   Jan 2015   
Advances in Advertising Research (Vol. IV)
Wang, Liyong; Praet, Carolus (Part:Joint Work, Value Appeals in Chinese Television Advertising for Automobiles: A Content Analysis)
Springer Gabler   2013   
Advertising Research: Message, Medium, and Context
Praet, Carolus (Part:Contributor, National wealth or national culture? A multi-country study of the factors underlying the use of celebrity endorsement in television advertising.p383-392)
Garant   2009   

Conference Activities & Talks

 
A Review and Integration of Message Strategy Typologies
Wang, Liyong; Carolus L. C. Praet
Japan Academy of Advertising National Conference   16 Nov 2013   
Comparison of Community Pharmacies in a Japanese Chain on the Relative Impact of Core and Auxiliary Elements on Service Evaluation
Itoh, Hajime; Praet, Carolus L. C; Hidehiko Sakurai
The 2nd International Symposium on Operations Management and Strategy 2012 (ISOMS 2012)   Nov 2012   
Information Asymmetry and Service Evaluation in Professional Services: an Empirical Study
Sakurai, Hidehiko; Carolus L. C. Praet
2012 INFORMS Marketing Science Conference   Jun 2012   
An Empirical Study Regarding the Dimensions of Service Quality: A Reexamination of SERVQUAL
Proceedings of the 50th National Conference of the Japan Society of Marketing and Distribution   Jun 2000   

Teaching Experience

 
 

Research Grants & Projects

 
Ministry of Education, Culture, Sports, Science and Technology: Grants-in-Aid for Scientific Research(基盤研究(C))
Project Year: 2000 - 2001    Investigator(s): Carolus L. C. PRAET
This study seeks to contribute to the body of knowledge about how advertising and culture are interrelated, by conducting a cross-cultural empirical study regarding the use of celebrities in advertising and Hofstede's (1984, 1991, 2001) dimensions...