Books and Other Publications

2013

Advances in Advertising Research (Vol. IV)

  • Wang, Liyong
  • ,
  • Praet, Carolus

Authorship
Joint author
Area of responsibility
Value Appeals in Chinese Television Advertising for Automobiles: A Content Analysis
Publisher
Springer Gabler
Total pages
Responsible for pages
245-259
Language
English
Book type
Scholarly book