Digital contents are different from the past contents based essentially on text. Digital contents are media which is possible to make the image and the sound exist together. We introduced the digital contents production into the design practice and selected the Kurashiki mid-area as a research zone for the effects of digital contents into the area impression. And we investigated the change in the impression with the experience of their contents. We found the difference to the selection of the route and the impression before and after the experiment. We discovered that the subject has pointed out a charm in that area more concretely after the experiment. Therefore, we confirmed a certain effect of digital contents into the area impression.