2009年9月10日
ルノー社の全社レベル戦略の論理
日本経営学会誌
- 巻
- 24
- 号
- 24
- 開始ページ
- 66?78
- 終了ページ
- 78
- 記述言語
- 日本語
- 掲載種別
- 研究論文(学術雑誌)
- DOI
- 10.24472/keieijournal.24.0_66
- 出版者・発行元
- 日本経営学会
Since 2006 Renault has changed its strategy, when Carlos Ghosn became the CEO. The strategy, including five concrete plans, is very different compared with the past. This study objectively and subjectively concerns this strategic change. It is important to analyze both sides of strategic change. In this paper I use the theory of dominant logic and analogical inference framework about subjective side of corporate-level strategy. Carlos Ghosn, who had experienced the diversity of culture and the difficult situations of various factories, had used the analogical inference framework on the dominant logic to change the strategy. However his analogical inference had a few limitations for building a new logic.
- リンク情報
- ID情報
-
- DOI : 10.24472/keieijournal.24.0_66
- ISSN : 1882-0271
- CiNii Articles ID : 110007481734
- CiNii Books ID : AA11125284