KAWAMATA KEIKO

J-GLOBAL         Last updated: Jul 12, 2019 at 02:02
 
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Name
KAWAMATA KEIKO
Affiliation
Aoyama Gakuin University
Section
School of Cultural and Creative Studies
Degree
Master of Commerce(Waseda University)

Research Areas

 
 

Academic & Professional Experience

 
Apr 2017
 - 
Today
Professor, School of Cultural and Creative Studies, Aoyama Gakuin University
 
Apr 2013
 - 
Mar 2017
Professor, Faculty of Business Administration, Asia University
 
Apr 2011
 - 
Mar 2013
Professor, Faculty of Business Administration, Kyoto Sangyo University
 
Apr 2004
 - 
Mar 2011
Associate Professor, Faculty of Business Administration, Kyoto Sangyo University
 
Apr 2002
 - 
Mar 2004
Lecturer, Faculty of Business Administration, Kyoto Sangyo University
 

Education

 
Apr 1994
 - 
Mar 1998
Marketing, Graduate School of Business Administration, Keio University
 
Apr 1994
 - 
Mar 1998
Marketing, Graduate School, Division of Business Administration, Keio University
 
Apr 1985
 - 
Mar 1987
Marketing, Adversiting, School of Commerce, Waseda University
 
Jun 1983
 - 
Jun 1984
Advertising Division, Medill Scholl of Journalism, Northwestern University
 
Apr 1979
 - 
Mar 1983
Department of English, College of Literature, Aoyama Gakuin University
 

Published Papers

 
Keiko Kawamata, Norio Tajima, Kenichiro Kuroiwa, Toshihiko Miura
Aoyama journal of cultural and creative studies   9(2) 71,73-94   Nov 2017   [Refereed]
Outlook of the Japanese Anime Industry 2015: Implications for Introducing Inbound Tourism
TAJIMA Norio, KAWAMATA Keiko
Research in Management and Accounting   (109) 87-110   Mar 2017   [Refereed]
Outlook of the Japanese Anime Industry: Opportunities and limitations
KAWAMATA Keiko
AIMAC 2015: International Conference on Arts and Cultural Management      Jun 2015   [Refereed]
KAWAMATA Keiko
Asia University, Management Review   49(2) 57-72   Mar 2014
This research aims to explore the role of trust in Japanese content development, focusing on the dyadic relationship between the mangaku(comic strip author) and the editor, and to examine the evolution of trust between these two creative actors in...
KAWAMATA Keiko
商学論究   60(4) 181-198   Mar 2013   [Invited]
KAWAMATA Keiko, SHIBA Takao
京都マネジメント・レビュー   22 19-41   Mar 2013
The purpose of this research is two-fold: (1) to review the published articles on 'tourism and marketing' in Japan and to draw a research map of the existing tourism literature related to marketing and (2) to examine the current educational capaci...
KAWAMATA Keiko
Kyoto management review   19 17-41   Oct 2011
The purpose of this article is twofold: to understand the creators' cognitive processes in content (manga) development and to explore the process with an emphasis on the dyadic relationship between mangaka and editor. The first part of this articl...
KAWAMATA Keiko
Kyoto management review   15 79-100   Jun 2009
KAWAMATA Keiko
Kyoto management review   13 131-146   Jun 2008

Misc

 
Exploratory study on sportification of eSports
KAWAMATA KEIKO, OSHIMA MASATSUGU, MARUYAMA NOBUHITO, SATO SHIGEO
Aoyama journal of cultural and creative studies   10(1) 33-35   Mar 2019
Role of Trust in the Dyadic Relationship between the Author and the Editor in the Creation of Japanese Manga
Proceedings: 3rd ESA Research Network Sociology of Culture Midterm Conference: Culture and the Making of Worlds      2010
Preliminary research on the Japanese content development process : Cases of manga
Kyoto Management Review   19: 14–41    2011
The Current State of the Japanese Content Industries: 2006\"
Kyoto Management Review   12: 161-195    2007
Analysis of the new product development process using the creative cognition approach: A case study of Miuchi Suzue
Association of Product Development and Management   3 (1): 47-67    2007

Books etc

 
Manga content development
Yu Yu Yu no Shohin-kaihatsu, Doyukan   2009   
Development of Philosophy of Science in Marketing
Hakuto Shobo   2009   
Consumer Involvement
Pirjo Laaksonen (Part:Joint Translation)
Jun 1998   ISBN:978-4805107553

Conference Activities & Talks

 
The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the World Cosplay Summit
Norio Tajima, Keiko Kawamata, and Toshihiko Miura
10th Midterm Conference of the European Sociological Association Research Networks Sociology of the Arts (RN2) & Sociology of Culture (RN7)   7 Sep 2018   
Norio Tajima, Keiko Kawamata, Kenichiro Kuroiwa, and Toshihiko Miura
68th Annual research conference   27 May 2018   Japan Society of Marketing and Distribution
A Comparative Study on the Development Process and Evolution of Japanese Pop Culture Events
Norio Tajima, Keiko Kawamata, Kenichiro Kuroiwa, and Toshihiko Miura
13th Conference of the European Sociological Association   31 Aug 2017   
クールジャパンとジャパンエキスポ:日本のコンテンツの海外における受容事 [Invited]
KAWAMATA Keiko
第52回 消費者行動研究コンファレンス   19 Jun 2016   JACS: Japan Association of Consumer Studies
Outlook of the Japanese Anime Industry: Opportunities and limitations
KAWAMATA Keiko
AIMAC 2015: International Conference on Arts and Cultural Management   30 Jun 2015   AIMAC: International Association of Arts and Cultural Management

Research Grants & Projects

 
Exploratory research on sportification of eSports
Aoyama Gakuin University: Aoyama Gakuin University Research Institute, Research Unit 2018
Project Year: Jul 2018 - Mar 2021    Investigator(s): KAWAMATA KEIKO
Research on evolution and development process of Japanese Pop Culture Events in Europe
Japan Society for the Promotion of Science(JSPS): Grants-in-Aid for Scientific Research
Project Year: Apr 2018 - Mar 2021    Investigator(s): KAWAMATA Keiko
Research on information searching behavior of British, French and German tourists to Japan in case of Contents Tourism
Japan Society for the Promotion of Science(JSPS): Grants-in-Aid for Scientific Research
Project Year: Apr 2017 - Mar 2020    Investigator(s): NAKAGAWA Shoetsuro
Research on Process of Development and Evolutionof Content (Cultural Resource) Event: A Case of Japan EXPO
Japan Society for the Promotion of Science(JSPS): Grants-in-Aid for Scientific Research
Project Year: Apr 2015 - Mar 2018    Investigator(s): KAWAMATA Keiko
フードサービス業における『オーナーシップ』の規定要因の研究
The Japan Society of Foodservice Studies: 日本フードサービス学会研究助成
Project Year: Apr 2012 - Mar 2013    Investigator(s): KAWAMATA Keiko