MORIO Akifumi

J-GLOBAL         Last updated: Dec 19, 2017 at 15:16
MORIO Akifumi
National Agriculture and Food Research Organization
Office for Technical Information Research, Agri-Food Business Innovation Center
Job title
Principal Researcher
Ph.D(University of Tsukuba)

Research Areas



Agricultural Science, Doctral Programing in Agricultural Science, University of Tsukuba

Published Papers

A Study about the Product Differentiation in Foods Which have a Place Name inside Their Own Name: For the Solution of the Cause That Building Place Brand is Easy to Fail in
MORIO Akifumi
Journal of Product Development and Management   13(1・2) 2-17   Mar 2017   [Refereed]
It is to make clear that the purpose of this paper is because the cause that building place brands is easy to fail in is branding without product differentiation.
Therefore, this paper classified the food which included the place name in the name ...
A Study about the Product Diff erentiation in New Products of Greengrocery: From the Viewpoint of the Consumers Who Depend on a Brand for Collection and Handling of Information
MORIO Akifumi
Studies on Commodities   60(3・4) 29-43   Sep 2016   [Refereed]
When many people make a new product product-diff erentiation because there is the clear diff erence with the existing product, it is easy to misunderstand it.
Even if there is a company to advertise on the condition without product-differentiation...
Conditions of the Usage That Provide for the Effective Diffusion of Unusual Vegetables to Consumers: A Study of the New Product Diffusion Based on the Theory of Menger
MORIO Akifumi
Studies on Commodities   60(3・4) 15-28   Sep 2016   [Refereed]
According to the theory of Menger, if consumers prefer the nature of usual vegetables to the unique nature of new
varieties and foreign vegetables, those unusual vegetables are not diff used. In unusual vegetables are diff used among
consumers, it...
MORIO Akifumi
BULLETIN OF THE NARO AGRICULTURAL RESEARCH CENTER   (17) 39-48   Jul 2012   [Refereed][Invited]
MORIO Akifumi, MUKAI Toshitada, KOBAYASHI Masahiro
Bulletin of Ishikawa Agriculture Research Center   (27) 11-24   Mar 2006   [Refereed]
Consumer response to local production for local consumption developed by a restaurant company
MORIO Akifumi
Kanto Tokai Journal of Farm Management   (96) 61-66   Feb 2006   [Refereed]
Marketing Strategies to Cope wit Vegetable Imports: A Case Study on Shiitake Mushroom Production
MORIO Akifumi
Kanto Tokai Journal of Farm Management   (93) 23-31   Dec 2002   [Refereed][Invited]
Morio Akifumi
Memoirs of Institute of Agriculture and Forestry, the University of Tsukuba. Rural economic and sociology   (17) 1-22   Mar 2000   [Refereed]
Akifumi MORIO
Journal of Food System Research    7(1) 37-51   Jun 2000   [Refereed]
Expansion of Strategic Alliances in the Development-and-Import of Chinese Vegetables
Journal of Food System Research   8(3)    2000


Profit-Sharing Partnerships Needed: An Analysis of distribution channels of China's Vegetable Export to Japan
AN Yufa, MORIO Akifumi
Intertrade   (237) 40-43   Sep 2001   [Invited]

Research Grants & Projects

Ministry of Education, Culture, Sports, Science and Technology: Grants-in-Aid for Scientific Research(基盤研究(C))
Project Year: 2004 - 2005    Investigator(s): Shiro TSUCHIDA
The purpose of the research was to develop communication marketing techniques which attach importance to communication between farmers and customers. Since fruits and vegetables are distributed through wholesale markets, farmers markets, and other...
Ministry of Education, Culture, Sports, Science and Technology: Grants-in-Aid for Scientific Research(基盤研究(A))
Project Year: 1997 - 2000    Investigator(s): Takashi TOYODA
Large multinational corporations in the agribusiness and agro-food products industry are determinant driving forces, stimulating not only the international food trade and foreign direct investment, but also the international development in develop...
Marketing of fruits and vegetables