Photoperiodic response and vase life of 28 cultivars of ornamental sunflower (Helianthus annuus) were evaluated. Plants were grown in a glasshouse under 16-hour long-day (LD) or 11.5-hour shortday (SD) conditions. Most cultivars (82%) reached visible flower bud stage earlier under SD than LD. All cultivars flowered under both SD and LD conditions, but in 26 cultivars (92.9%) flowering was significantly delayed under LD, demonstrating them to be quantitative SD plants. The delay was variable among the cultivars. A 14-day or greater hastening of flowering was found. under SD in 18 cultivars. Photoperiod had no effect on flowering of 'Lemon Eclair' and 'Moonshadow'; these cultivars are day-neutral (DN) plants. For some cultivars the LD photoperiod increased plant height and the number of nodes and leaves. Vase life varied from 6.8 to 11.2 days depending on the cultivar, but no photoperiodic effect was found.