論文

2014年

Research on Intellectual Property Management for 'Technology Branding'

2014 PORTLAND INTERNATIONAL CONFERENCE ON MANAGEMENT OF ENGINEERING & TECHNOLOGY (PICMET)
  • Yukiko Kamijo
    • ,
  • Kazunari Sugimitsu
開始ページ
1354
終了ページ
1367
記述言語
英語
掲載種別
研究論文（国際会議プロシーディングス）
出版者・発行元
IEEE
In this study, we investigated some cases how to brand the technology held by manufacturers, and how to maximize the value of their goods and services.We also investigated the intellectual property management for "Technology Branding".In particular, The method of "Technology Branding" utilizing intellectual property law by global companies will be described.
リンク情報
Web of Science
https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=JSTA_CEL&SrcApp=J_Gate_JST&DestLinkType=FullRecord&KeyUT=WOS:000353636301048&DestApp=WOS_CPL
ID情報
  • ISSN : 2159-5100
  • Web of Science ID : WOS:000353636301048
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