IKAROS is the Japanese deep-space solar sail technology demonstration mission launched in 2010. IKAROS is a spinner spacecraft with the 20m-span solar sail kept extended by the centrifugal force. During its solar sailing flight from Earth to Venus, IKAROS showed a unique attitude behavior due to solar radiation pressure attracted on the sail. This paper proposes a generalized model of spinning sail-craft, which clearly explains the attitude behavior observed in IKAROS. Then it is shown that this behavior has a clear dependency on the sail shape and the optical property distributions on the sail. We show the estimation results of the on-orbit sail shape using this new model. Copyright © 2011 by Yuichi Tsuda.