SONOBE Yasushi

J-GLOBAL         Last updated: May 15, 2019 at 15:07
 
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Name
SONOBE Yasushi
Affiliation
Toyo University
Section
Faculty of Sociology Department of Media and Communication
Job title
Assistant Professor

Research Areas

 
 

Academic & Professional Experience

 
Apr 2012
 - 
Mar 2015
Associate Professor, Faculty of Commerce, Takachiho University
 
Apr 2008
 - 
Mar 2012
Assistant Professor, Faculty of Commerce, Takachiho University
 
Apr 2007
 - 
Mar 2008
Junior Fellow, Graduate School of Commerce and Management, Hitotsubashi University
 

Education

 
Apr 2001
 - 
Mar 2003
Marketing / Money and Finance, Graduate School of Commerce and Management, Hitotsubashi University
 
Apr 1995
 - 
Mar 1999
Faculty of Commerce, Waseda University
 

Published Papers

 
Quantitive analysis of communicators' news gathering behavior
KAWAKITA Makiko, SONOBE Yasushi
(20) 4-20   Mar 2016   [Refereed]
Study of Social Consumers in Japan: Clarification of Decision-Making Processes of CRM Products
Ohira, Shuji, Yasushi Sonoe, and Sumire Stanislawski
Journal of Marketing & Destribution   17(4) 61-89   May 2015   [Refereed]
Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan
41 321-325   Dec 2014   [Refereed]

Misc

 
Marketing Indices for Corporate Philanthropy
SONOBE Yasushi
(56-1) 69-81   Dec 2018

Conference Activities & Talks

 
The Edutainment Platforms for Children, Parents and Company: Brand Strategy of KidZania in Japan
SONOBE Yasushi
SY006588   28 Apr 2017   
Ouen Consumption: Deciding to Support Reconstruction in Japan through Cousumption
SUMIRE Stanislawski, SONOBE Yasushi, Ohira Shuji
International Conference of Asian Marketing Associations (ICAMA)   21 Oct 2016   
Consuming to Help: Post-Disaster Consumption in Japan
Stanislawski, Sumire, Shuji Ohira, and Yasushi Sonobe
Association for Consumer Research Asia-Pacific 2015 Conference (The Chinese University of Hong Kong)   20 Jun 2015   
Japanese Consumers’ Responses to CSR Messages on Product Packaging
Sumire Stanislawski, Yasushi Sonobe, and Shuji Ohira
JFBS 3rd Annual Conference International CSR Conference   19 Sep 2013   
Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan
Stanislawski, Sumire, Yasushi Sonobe, and Shuji Ohira
The Study Group of East Asia Marketing Strategy in Japan Institute of Marketing Science   5 Aug 2013   

Research Grants & Projects

 
The communication effects of the corporate philanthropy
Project Year: 2005 - 2006