The study analyzes how the emergence of dominant models in higher education and power they embody affect non-Western, non-English language universities such as those in Japan. Based on extended micro-level participant observation in a Japanese research university aspiring to become a "world-class" institution, their struggles and the quest for new identities are examined. The prevalent and oft-referenced university rankings and league tables give rise to de facto global standards and models, against which traditions of national language education and research as well as self-sustenance in human resources are challenged and tested. Such new modes of objectifying academic excellence alter domestic academic hierarchies and internal dynamics within universities. This study uses these insights to look critically at new dimensions of knowledge construction and an emerging hegemony in today's global higher education context.