WAKUTA Ryuji

J-GLOBAL         Last updated: Dec 9, 2019 at 20:50
 
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Name
WAKUTA Ryuji
URL
http://www.cc.kyoto-su.ac.jp/~wakuta/
Affiliation
Kyoto Sangyo University
Section
Faculty of Business Administration
Job title
Professor

Research Areas

 
 

Academic & Professional Experience

 
Apr 2019
 - 
Today
Professor, Faculty of Business Administration, Kyoto Sangyo University
 
Apr 2019
 - 
Today
Professor, Division of Management, Kyoto Sangyo University Graduate School
 
Apr 2016
 - 
Mar 2019
: Kyoto Sangyo University, Faculty of Business Administration Associate Professor
 
Apr 2018
 - 
Mar 2019
Associate Professor, Division of Management, Kyoto Sangyo University Graduate School
 
Apr 2015
 - 
Mar 2016
: Kyoto Gakuen University, Faculty of Economics and Business Administration Associate Professor
 

Education

 
 
 - 
2006
Doctoral Course, Graduate School, Division of Commerce, Hitotsubashi University
 
 
 - 
2002
Master Course, Graduate School, Division of Commerce, Hitotsubashi University
 

Committee Memberships

 
Sep 2016
 - 
Today
Yamaha Motor Foundation for Sports  Member of the Project Research Teams
 
2011
 - 
Today
Japan Society for Commodity Science  member of the board of trustees
 
Oct 2017
 - 
Oct 2017
Sasakawa Sports Foundation  SPJ 2017 Jury
 
2015
 - 
2018
Japan Society for Commodity Science  member of the program committee
 
2011
 - 
2016
Japan Society for Commodity Science  member of the organizer in the Western Japan sectional meeting
 
Oct 2016
 - 
Oct 2016
Sasakawa Sports Foundation  SPJ 2016 Jury
 
Jun 2014
 - 
Jun 2015
Japan Society for Commodity Science  Chair of the Program Committee
 
Jan 2015
 - 
Feb 2015
Japan Society of Sports Industry  Member of the Program Committee in Winter Meeting
 
Jul 2014
 - 
Jul 2014
Japan Society of Sports Industry  Member of the Program Committee
 

Awards & Honors

 
2004
Prize for Encouragement (Japan Society of Sports Industry)
 

Published Papers

 
Can we compare visit frequencies among Japanese coffee shops?
WAKUTA Ryuji
Proceedings of 18th International Marketing Trends Conference 2019 Venice.      Jan 2019   [Refereed]
Retention Rate and Profitability in Japanese Life Insurance Services: Using the Dirichlet Model
WAKUTA Ryuji
Studies on Commodities   61(3・4) 1-15   Mar 2018   [Refereed]
Profitability and Customer Retention Rate in Japanese Nonlife Insurance and Professional Baseball
WAKUTA Ryuji
Kyoto Management Review   (32) 381-392   Mar 2018
Effects of cause related marketing and product trials in a mixed sponsorship and ownership context
WAKUTA Ryuji
Proceedings of 17th International Marketing Trends Conference 2018 Paris      Jan 2018   [Refereed]
Is Audience Attendance Frequency and Effective Benchmark for Good Marketing for Japanese Orchestras? : Empirical Analysis of Tokyo Metropolitan Area Residents
WAKUTA Ryuji
Kyoto Management Review   (31) 95-107   Oct 2017

Misc

 
Profitability and Frequency of Attendance for Orchestras: An Issue of Arts Marketing Studies
WAKUTA Ryuji
The Faculty of Economics and Business Administration Journal Kyoto Gakuen University   (2) 1-19   2016
A Study on Application of the NBD-Dirichlet Model: An Analysis Based on Classifying by Lovelock (1983)
WAKUTA Ryuji
The Faculty of Economics and Business Administration Journal Kyoto Gakuen University   (1) 17-35   2015
Research on the Frequency of Attendance for Orchestras in Japan: Applying the NBD Dirichlet Model
WAKUTA Ryuji
Cultural Economics   12(2) 11-21   2015
Purchase Frequency and Double Jeopardy in Credit Card: A Study on the Relationship between Continuous Transactions and Profitability in Services
WAKUTA Ryuji
Studies on Commodities   60(1・2) 17-32   2015
External Validity of the NBD Dirichlet Model: A Case of Credit Card Services in Japan
WAKUTA Ryuji
The Kyoto Gakuen University Review Faculty of Business Administration   24(2) 27-49   2015
Attendance Frequency on Central Location Tests of Sports: An Analysis of Data between the Initial and the Middle Stage of the Season
WAKUTA Ryuji, YANAGI Hisatsune
The Kyoto Gakuen University Review Faculty of Business Administration   24(2) 75-88   2015
Stability of Attendance Frequency on Central Location Tests of Sports : A Comparative Analysis between the Initial and the Last Stage of the Season
YANAGI Hisatsune, WAKUTA Ryuji
Kobe Gakuin University Journal of Business Management   11(2) 55-64   2015
Profitability and Double Jeopardy in Bank Issued Credit Cards: An Analysis on Data of Prior Research
WAKUTA Ryuji
The Kyoto Gakuen University Review Faculty of Business Administration   24(1) 41-57   2014
The Relationship between Uncertainty of Outcome and Attendance in Italian Football League
WAKUTA Ryuji
The Kyoto Gakuen University Review Faculty of Business Administration   24(1) 107-117   2014
Literature Review on the Relationship between Sponsorship and Brand Knowledge
WAKUTA Ryuji
The Kyoto Gakuen University Review Faculty of Business Administration   23(2) 59-79   2014

Books etc

 
Essentials of Services Marketing
KAMBARA Satoshi et al. (Part:Joint Work, Chapter 6 & 12)
Minervashobo   Apr 2019   ISBN:9784623085903
Contemporary Marketing Theory 2nd Edition
Hisashi Takei et al. (Part:Joint Work, Chapter 21 and 22)
Jikkyo Shuppan Co., Ltd.   Apr 2018   ISBN:9784407346237
Advertising and Promotion(Co-Author)
Jikkyo Shuppan Co., Ltd.   2015   ISBN:9784407203295
Sport Policy (Co-Author)
Seibundo Publishing, Co., Ltd.   2011   ISBN:9784792380670

Conference Activities & Talks

 
Profitability and Customer Retention Rate: Comparative Study between Financial Services and Professional Sports in Japan
WAKUTA Ryuji
Sport Management Association of Australia and New Zealand   6 Dec 2019   
Profitability and Costumer Retention Rate in Subscription Services : Comparative Study between Life Insurance and Professional Soccer
WAKUTA Ryuji
Japan Marketing Academy Conference 2019   20 Oct 2019   
Can we compare visit frequencies among Japanese coffee shops?
WAKUTA Ryuji
18th International Marketing Trends Conference   18 Jan 2019   
Retention Rate and Profitability in Japanese Finance Services: Using the Dirichlet Model
WAKUTA Ryuji
68th conference Japan Society of Marketing and Distribution   27 May 2018   
Effects of cause related marketing and product trials in a mixed sponsorship and ownership context
WAKUTA Ryuji
17th International Marketing Trends Conference 2018   20 Jan 2018   
Effects of Cause Related Marketing and Use Experience in Company Sports
WAKUTA Ryuji, OKAMOTO Junya, NAKAMURA Hidemasa, SAWAI Kazuhiko, SHIBUYA Shigeki
Japan Society of Sports Industry 26th Conference   16 Jul 2017   
Motivational Factors of Japan Rugby Top League Spectators: On the Benchmark J. League
SAWAI Kazuhiko, OKAMOTO Jyunya, SHIBUYA Shigeki, NAKAMURA Hidemasa, WAKUTA Ryuji
Japan Society of Sports Industry 26th Conference   16 Jul 2017   
Retention Rate and Profitability in Japanese Services: A Case Study of Life Insurance Services
WAKUTA Ryuji
Japan Society for Commodity Science 68th Conference   10 Jun 2017   
Effects of Cause Related Marketing and Trial in Sport Sponsorship
WAKUTA Ryuji
Japan Association for Consumer Studies 54th Conference   21 May 2017   
Exteranal Validity of NBD Dirichlet Model: Two Ways for Sport Marketing
WAKUTA Ryuji
Japan Marketing Academy 2016 Conference   16 Oct 2016   

Teaching Experience

 

Research Grants & Projects

 
Profitability, Customer Retention Rate and Loyalty Program in Services Companies
Japan Society for the Promotion of Science: Grant-in-Aid for Scientific Research No. 19K01971
Project Year: 2019 - 2022    Investigator(s): WAKUTA Ryuji
Profitability and Customer Retention Rate in Subscription Services (No.16K21470)
Grant-in-Aid for Scientific Research
Project Year: 2016 - 2019
Profitability and Customer Retention Rate in Continuous Transactions Services : A Case of Life Insurance
The Other Research Programs
Project Year: 2016 - 2017
Japan Society for Commodity Science: Research Aid 2016
Profitability and Marketing Double Jeopardy in Japanese Orchestras
Grant-in-Aid for Scientific Research
Project Year: 2013 - 2016
Japan Society for the Promotion of Science: Grants-in-Aid for Scientific Research (No.25870890)
A Quantitative Analysis on Brand Community and Brand Loyalty
The Other Research Programs
Project Year: 2012 - 2013
Kyotogakuen University: Grant-in-Aid for Encouragement of Scientists