Kurata Hisashi

J-GLOBAL         Last updated: Jan 16, 2020 at 02:40
 
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Name
Kurata Hisashi
E-mail
kuratask.tsukuba.ac.jp
Affiliation
University of Tsukuba
Section
Faculty of Engineering, Information and Systems
Job title
Associate Professor

Research Areas

 
 

Academic & Professional Experience

 
Sep 2010
   
 
Associate professor, Faculty of Engineering, Systems & Information, University of Tsukuba
 

Education

 
Apr 1987
 - 
Mar 1991
Department of Agricultural Economics, Faculty of Agriculture, The University of Tokyo
 
Aug 2000
 - 
May 2006
Management Science, Business School, University of Wisconsin-Milwaukee
 
Aug 1998
 - 
May 2000
Management Science, Business School, Pennsylvania State University
 

Committee Memberships

 
Apr 2018
   
 
Transportation Research Part E: Logistics and Transportation Review  Transportation Research Part E: Logistics and Transportation Review, Editorial Advisory Board Member
 
Apr 2009
   
 
International Journal of Revenue Management, Editorial Board member
 
Jan 2008
   
 
International Journal of Production Economics  International Journal of Production Research, Ad hoc reviewer
 
Jan 2007
   
 
European Journal of Operational Research  European Journal of Operational Research, Ad hoc reviewer
 
Apr 2011
   
 
International Journal of Production Research, Ad hoc reviewer
 

Published Papers

 
Value of information regarding customer types and preferences when oversaturation of personal service occurs
Kurata,Hisashi
Conference proceedings of Decision Sciences Institute (DSI) annual meeting 2018      Nov 2018   [Refereed]
“How does the Razor-and-Blade Business Model Work When Cost-Conscious Consumers Prefer Low-priced Generic Items
Kurata,Hisashi
Conference proceedings of Asia-Pacific Industrial Engineering and Management Systems (APIEMS) meeting 2018      Dec 2018   [Refereed]
How Do Sales Strategies of Add-ons Affect the Optimal Functionality Level of a Durable Product when Customers Prefer More-than-Necessary Features?
Kurata,Hisashi
Journal of Japan Industrial Management Association   70(2E) 95-104   Jan 2019   [Refereed]
Kurata,Hisashi
Journal of Retailing and Consumer Services   49 371-379   Jul 2019   [Refereed]
Personal selling by a salesclerk on a shop floor is an important marketing communication activity in retail business; however, some customers regard face-to-face sales pitch as unnecessary and discouraging. Assuming a certain group of customers th...
Ovezmyradov, Berdymyrat;Kurata, Hisashi
International Transactions in Operational Research   26(1) 200-222   Jan 2018   [Refereed]
In retailing practice, customers may actively respond in one of the following ways after experiencing stockout
of a preferred brand: switch to a substitutable brand, switch to another store (where the preferred brand could
be available), or delay ...

Books etc

 
サービスサイエンスことはじめ―数理モデルとデータ分析によるイノベーション
岡田,幸彦;倉田 久;生稲史彦 (Part:Contributor, 第10章 成功するサービス経営のアート)
筑波大学出版会   Aug 2014   
“Freshness Management in the Retail Business,” In John Wang (Ed.) Encyclopedia of Business Analytics and Optimization (1st Edition)
Hisashi, Kurata;Seong-Hyun, Nam (Part:Contributor, “Freshness Management in the Retail Business,” In John Wang (Ed.) Encyclopedia of Business Analytics and Optimization (1st Edition))
IGI Global, Hershey: PA, USA   Feb 2014   ISBN:9781466652026
"Trade Promotion Mode Selection and Incentive in Fashion Supply Chains ," In one chapter in Tsan-Ming Choi (Ed.) Fashion Supply Chain Management: Industry and Business Analysis (2011)
Hisashi, Kurata;Xiaohang, Yue;and, Layth C. Alwan
IGI Global: Hershey, PA.   Apr 2011   
“Determination of the Optimal Level of Collaboration Uncertainty,” In Kenneth D. Lawrence, Ronald K. Klimberg, and Virginia M. Miori (Eds.) "The Supply Chain in Manufacturing, Distribution, and Transportation," Chapter 6,
Seong-Hyun, Nam;John, Vitton;and, Hisashi Kurata;+倉田, 久
CRC Press: Taylor & Francis Group, Boca Raton: FL   Oct 2010   
Interactions of Retailers' Marketing Decisions on Operational Performance in a Supply Chain
Kurata,Hisashi
May 2006   

Conference Activities & Talks

 
Study on the Razor-and-Blade model for operating cost-conscious customers
倉田,久
Japan Industrial Management Association (JIMA) conference Fall 2018   27 Oct 2018   公益社団法人 日本経営工学会
Performance of the Razor-and-Blade Business Model amid Cost-Conscious Consumers and Third-Party Compatible Products
Kurata,Hisashi
2018 INFORMS International Conference   17 Jun 2018   INFORMS
Value of information regarding customer types and preferences when oversaturation of personal service occurs
Kurata,Hisashi
Decision Sciences Institute (DSI) annual meeting 2018   17 Nov 2018   Decision Sciences Institute (DSI)
How does the Razor-and-Blade Business Model Work When Cost-Conscious Consumers Prefer Low-priced Generic Items
Kurata,Hisashi
Planned to present at Presented at the Asia-Pacific Industrial Engineering and Management Systems (APIEMS) meeting 2018   5 Dec 2018   Asia-Pacific Industrial Engineering and Management Systems (APIEMS)
Study on product quality design under the effects of feature fatigue and price fairness concerns: a modeling approach
Kurata,Hisashi
Asia-Pacific Industrial Engineering and Management Systems (APIEMS) meeting 2017   3 Dec 2017   Asia-Pacific Industrial Engineering and Management Systems (APIEMS)
A challenge of designing consumer durable product is to balance the product’s attractiveness and profitability. A product with a high level of functionality may be welcomed by many consumers, as consumers tend to choose a product the quality of wh...

Teaching Experience

 

Research Grants & Projects

 
Analysis of the interface between marketing and operations in a supply chain: Modeling approach
Project Year: Jun 2005   
Analysis of the trade-offs between after-sales service and product development for consumer durable goods
Project Year: Jan 2009