CHOI Eunheui

J-GLOBAL         Last updated: Aug 4, 2016 at 03:01
CHOI Eunheui
Bukkyo University
School of Sociology Department of Contemporary Sociology
Job title
Associate Professor

Research Areas



The University of Tokyo


”Shame”and Representation:A Prospect on the documentary『ISHURETSUZOU:a hidden tragedy』
(60) 41-60   2015
Dynamism of Broadcasting Sphere of East-Asia after the War
(59) 1-24   2014
A Prospect on Culture of Broadcasting Sphere in East Asia:Using Forum of Television Producers from JAPAN/KOREA/CHINA
(57) 19-40   2013
What is “Kankou Ainu”? : A Prospect on the Historical Changes of the Gazing
Journal of Socio-Informatics   1(2) 93-108   2013
representations of the Ainu and otherness of television documentaries in 1950's
(53) 1-18   2011

Conference Activities & Talks

Dynamic Waves of Broadcasting Sphere in 中日韓
Jiayuguan International Short Film Festival of CHINA   2014   
“Positionality” after 3.11
Cultural Typhoon 2012 Hiroshima   2012   
Tourism and Identity: Ethnic Representations of The Ainu and Otherness of Television Documentaries in 1950’s
The Imagination of "Documentary"
Pacific and Asian Communication Association(Hawaii,U.S..)   2007   
Media Literacy and Cross-cultural Communication
International Association for Intercultural Comminication Studies2005・Workshop   2005   

Research Grants & Projects

Development of Documentary Literacy Program in Hokkaido
SCF Comprehensive Joint Research (General Research)
Project Year: 2004 - 2006
・produce of documentary movies
・critical reading of stereotyped representations of mass media(TV documentaries)
・constructing alternative networks for communication
・development of alternative cultural images
Mutual Understanding among Distance Communities with Alternative Medium “POC” and Learning of Literacy by Participating University Students –– Cyber Communication in Cross-Communities Practices ––
0125 (Japanese Only)
Project Year: 2004 - 2006
We conducted communication practices using the “Public Opinion Channel (POC)” which was one of the alternative media to mass media and investigated progress of mutual understanding among distance communities. POC users communicate by sharing “POC ...
Informativeness of advertisements: A Comparative Analysis of Korea and Japan
International Joint Research Projects
Project Year: 2007 - 2008
This study attempts to evaluate whether there are cultural similarities or differences among several Asian countries, such as Korea, the Philippines, India and Japan by examining informativeness of magazine advertisements and emotional appeal. The...
A New Paradigm of Media Literacy : Through Documentary Literacy Development Program(“Documentary Channel ”(
SCF Comprehensive Joint Research (General Research)
Project Year: 2007 - 2009
A New Paradigm of Media Literacy : Through Documentary Literacy Development Program(“Documentary Channel ”(
;The general idea of a documentary is thought to be able to learn various lessons in the situation of the present age onl...
Theory & Practical research about the representation of TV documentaries
SCF Comprehensive Joint Research (General Research)
Project Year: 2007 - 2009
Documentary seems to have become self-evident in the progression of cultural evolution, including the progress of media technology, the expansion of an information society, and the development of the human imagination. However, in reality, it is ...