SATO Yoichi

J-GLOBAL         Last updated: Dec 29, 2019 at 17:17
SATO Yoichi
Toyo University
Faculty of Business Administration Department of Accounting and Finance
Other affiliation
Meisei University
Research funding number

Research Areas


Academic & Professional Experience

Apr 2017
Associate Professor, Department of Accounting and Finance, Faculty of Business Administration, Toyo University
Apr 2016
Mar 2017
Adjunct lecturer, Toyo University
Apr 2016
Mar 2017
Adjunct lecturer, Meisei University
Apr 2015
Mar 2016
Adjuct lecturer, Kanaga University
Nov 2014
Mar 2017
Adjunct lecturer, Open University of Japan


Apr 2011
Mar 2015
The Department of Language and Information Sciences, Graduate School of Arts and Sciences, The University of Tokyo, Graduate School

Committee Memberships

Oct 2011
Komaba Language Association  Organizing committee

Awards & Honors

Jul 2008
An ethnography of Asian multilingual situations: Analyzing rapport management within code-switching, Young Scholar Award, Linguistic Politeness Research Group
Winner: Yoichi Sato

Published Papers

Investigating the Trajectory in L2-User Identities and Leadership Through Project-Based Learning: A Case Study of Two Japanese University Students
SATO Yoichi
Journal of Business Administration   94 41-55   Nov 2019
Emerging Problems in Washoku Business and Changing Needs of Corporate Training: A Pilot Case Study from Consumers’ Perspectives
SATO Yoichi
Journal of Business Administration   92 113-125   Nov 2018
A Post-analysis of Global Human Resources Development through an Overseas Training Programme: A Case Study
SATO Yoichi
Journal of Business Administration   91 133-145   Mar 2018
Changing roles of corporate business language training in the context of globalisation in Japan: A longitudinal organisational ethnography
SATO Yoichi
The University of Tokyo      Jan 2018   [Refereed]
Qualitative discourse analysis of clarification, disagreement and consensus-making for Wa co-construction: An ethnographic case study of Japanese business people.
SATO Yoichi
KLA Journal   3 39-52   May 2016   [Refereed]


Training a newly employed corporate English trainer: An auto-ethnographic case study
SATO Yoichi
Korean Association for Business Communication Conference 2019 (Business Communication & Value Creation Practice, conference proceedings)   102-114   Mar 2019
“In my opinion!”: A case study on Japanese-Chinese English-speaking business communication
SATO Yoichi
Global business (19 chapters)
SATO Yoichi
JRS      2012   [Refereed][Invited]

Books etc

Exploring Globalization from the Perspective of Comparative Cultural Studies
SATO Yoichi (Part:Joint Work, Revisiting and Recenceptualising the Notion of Strategic Competence: In the Context of Globalization in Japan and Beyond)
Eiko-sha   Sep 2019   
Strategic Management in Business English
SATO Yoichi, SMOLEY W. Steven & ANO Seisho (Part:Joint Work)
Harimashoin   Apr 2019   
『The Startup Reader』
Christopher Weaver, Allyson MacKenzie, Yoichi Sato, & Nobu Goto (Part:Joint Work)
Sep 2018   
The 20 Verbs to Speak English More Effectively
SATO Yoichi
Kanki Publishing   Jul 2016   
Changing Roles of Foreign Language Teaching/Learning in the Context of Globalization in Japan
Tom Gally, Yoichi Sato, Maiko Nakatake, Yukinobu Satake, and AMy Mills (Part:Joint Editor, Proposing a new concept of a corporate training program for L2 English use: A case study of a role-play activity for raising self-awareness)
MAYA consortium   May 2014   

Conference Activities & Talks

Training a newly employed corporate English trainer: An auto-ethnographic case study
SATO Yoichi & ANO Seisho
Korean Association for Business Communication Conference 2019 (Business Communication & Value Creation Practice)   30 Mar 2019   
Investigating the trajectory in BELF user identity and leadership through project-based learning: A case study of Japanese university students
SATO Yoichi
The 78th National Convention of Japan Business Communication Association   13 Oct 2018   
How Japanese exhibit disagreement in English-speaking business: With a focus on pragmatic negotiation
SATO Yoichi
The 15th Asia-Pacific Conference of the Association for Business Communication   11 Jun 2017   
On Foreign-based OJT
SATO Yoichi & ANO Seisho
Colloquium: English Education in the Context of Globalization in Japan (Kiichi Sugawara, Misa Fujio, Robert Walker & Yoichi Sato)   5 Nov 2016   
Harmonious disagreement by Japanese speakers of English: An ethnographic case study
SATO Yoichi
Japan Business Communication Association, Kanto-Chapter   9 Jan 2016   

Research Grants & Projects

Foreign language teaching/learning in globalization
The department of language and information sciences, graduate schools of arts and sciences, the University of Tokyo: 
Project Year: Aug 2013 - Mar 2014    Investigator(s): SATO Yoichi
The University of Tokyo: 
Project Year: Jul 2011 - Jan 2012    Investigator(s): SATO Yoichi


Nov 2013
"Changing roles of foreign language teaching/leraning in the context of globalization in Japan--An international student colloquium--" Chief-Organizer
Komaba Langauge Association (Organizing Committee)
Oct 2008
Working for the Society of Multiculturalism as an assistant