In the cognitive process when the viewers of narrative moving images appreciate its<br> world and deepen their consideration, is it "story" or "rhetoric" to take an impor-<br>tant role? This is the interdisciplinary point at issue cross-linking the domain where<br> study such as art, literature, rhetoric, and a problem of representation, and a problem<br> of cognitive-affective mechanism are connected with each other. Therefore this study<br> used two images — "Tower of TARO" and "YUMEJI" which represent the life of two<br> Japanese famous painters called Taro Okamoto and Yumeji Takehisa as materials, and<br> examined that problem. The theory to explain the cognitive process of the type in<br> pursuit of story development was enjoyment, and the theory to explain that of the type<br> to receive the effect of rhetoric was irrational cutting. Structured cognitive model of<br> enjoyment and irrational cutting was assumed. Participants were separated by story<br> group and rhetoric group, and the validity of the model and the structural difference of<br> each group between two images were examined by covariance structure analysis. The<br> results revealed that the model to be constructed only in enjoyment was adopted in<br> Tower of TARO, and the model to be constructed enjoyment and irrational cutting<br> was adopted in YUMEJI. In addition, it was suggested that the concept reconsider-<br>ation of story group tended to come under an influence of lines, and that of rhetoric<br> group tended to come under an influence of screens. Based on these results, the present<br> problem of art of narrative moving images was discussed generally.