Okayama Takeshi

J-GLOBAL         Last updated: Nov 8, 2018 at 18:39
Okayama Takeshi
Kindai University
Faculty of Business Administration, Department of Business and Marketing Strategy

Research Interests


Research Areas

  • Management / Commerce / marketing,distribution

Academic & Professional Experience

Apr 2011
Mar 2013
kinki Univercity

Published Papers

ServiseRielationship and Holistic Communication
Okayama Takeshi
59(9) 31-36   Sep 2018   [Invited]
Research on Retail Atmospherics as Retail Branding
Okayama Takeshi
JSMDReview   1(1) 41-48   Apr 2017   [Refereed]
Product Positioning of PB and NB towards Store Loyalty
Li Bins , Ochangju Kim, Takeshi Okayama
The Ritsumeikan business review   54(2) 121-136   Sep 2015   [Refereed]
An emprical analysis of business model and consumer behavior in the apparel industry
Okayama Takeshi
fassion business   20 13-20   Mar 2015   [Refereed]
Business performance and the choice of distribution channels : the case of Japanese apparel industry
Okayama Takeshi, Takuya Urakami
20 67-76   Mar 2015   [Refereed]

Books etc

Okayama Takeshi (Part:Editor)
five strings   Sep 2019   ISBN:4864340897
Okayama Takeshi (Part:Joint Work, relationship marketing)
five strings   Mar 2017   ISBN:9784864340700
five strings   Mar 2016   ISBN:4864340587
ServiceMarketing theory and practice 2016
Okayama Takeshi (Part:Joint Work, Service marketing Communication)
five strings   Mar 2016   ISBN:4864340595
Modern Business Administration
Okayama Takeshi, MyoMyo (Part:Joint Work, branding strategy)
five strings   Aug 2015   

Conference Activities & Talks

Long term vision and inner communication
Okayama Takeshi
28 Apr 2018   
The Perspective of Sevice Manegement
Okayama Takeshi , Matsui Atsufumi , Imamitsu Shunsuke , Okusawa HIdeaki
Japan Society of Marketing and Distribution   12 Dec 2015   
Consumer learning behavior and business model diffusion
Okayama Takeshi
Japan Association for Consumer Studies conference   9 Nov 2014