Hirofumi Omori - My portal

Profile Information

Affiliation: Professor, College of Economics Department of Industrial Management, Nihon University

Degree: Ph.D(Saitama University)
Master of Agriculture(Hokkaido University)

J-GLOBAL ID: 201101064319317559
researchmap Member ID: 6000027376

Research Interests

Research Areas

Research History

Apr, 2024 - Present

Professor, College of Economics, Nihon University
Apr, 2018 - Mar, 2024

Professor, School of Business Adminstration, Meisei University
Apr, 2016 - Mar, 2018

Associate Professor, School of Business Adminstration, Mieisei University
Apr, 2015 - Mar, 2016

Associate Professor, International Communication, Seisen Jogakuin College
Apr, 1992 - Mar, 2015

Senior Consultant, Nomura Research Institute,Ltd.

Education

- Mar, 2014

Doctor's Program, Graduate School of Economic Science, Saitama University
- Mar, 1992

Master's Program of Agricultural Economics, Graduate School of Agriculture, Hokkaido University
- Mar, 1990

Agricultural Economics, Scoool of Agriculture, Hokkaido University

Awards

Jan, 2014

Best Paper Award, Discovery of knowledge about the recognition structure of corporate issues and actual behavior in the electronics industry : combination of theory of structuring knowledge and text mining, IEICE Natural Language Understanding and Models of Communication

Papers

Consideration of clues and strategies for mobilizing young people to participate in satoyama conservation activities: Focusing on the “fun” feelings that arose in participants in satoyama exploration activities and their factors.

Hirofumi Omori

22 31-44, Mar, 2024 Lead author
Why does that satoyama community attract people?-The "Kurasawa Satoyama Lover's Group": Focusing on the Ingenuity of the Secretariat and the Positive Emotions of the Participants.

Hirofumi Omori

12 140-147, Nov, 2023 Peer-reviewedLead author
Marketing strategy to pursue well-being of Satoyama user

Hirofumi Omori

(20) 15-38, Mar, 2023 Lead author
The process of forming relationships between Satoyama and people : Expectations for regional revitalization through Satoyama experience

Hirofumi Omori

18 45-64, Mar, 2022 Lead author
Transforming customer experience through the customer journey: How can we generate interest in craft beer among young people?

Hirofumi Omori

18 25-44, Mar, 2022 Lead author
Analysis of marketing trends in the Japanese craft beer industry: Quantitative text analysis of newspaper articles from 1992 to 2021

Hirofumi Omori

8(6) 1-20, Dec, 2021 Lead author
Location factors of Japanese Craft Breweries and issues for growth

Hirofumi Omori

Journal of The Japan Association of Regional Development and Vitalization, 15 1-10, Oct 31, 2021 Peer-reviewedLead author
Quantitative analysis of place-based branding by Japanese craft breweries

Hirofumi Omori

Japan Marketing Academy Conference Proceedings, 10 158-167, Oct 29, 2021 Peer-reviewedLead author
The evolving concept of place-based branding and future research topics: Focusing on the growth of the US craft beer industry

Omori,Hirofumi

The Bulletin of Management Science, (16) 87-106, Mar 15, 2021
Building Place Brand Community and fostering Social ties among residents －A study on branding a local beer－

Hirofumi Omori

Departmental Bulletin Paper, 15 121-140, Mar, 2020
Inbound value co-creation and its issues- To attract Foreign Tourists to the Tokyo Tama area -

Hirofumi Omori

The Bulletin of Management Science, (14) 59-78, Mar, 2019
Regional Co-creation and Social Capital- Analysis of Social Capital in Yamato Takada City-

Hirofumi Omori

The Bulletin of Management Science, (14) 39-58, Mar, 2019
Knowledge exploration by combining machine learning and text mining－Content analysis of newspaper articles on Regional Branding－

Hirofumi Omori

IEICE Technical Report, 118(210) 85-90, Sep, 2018
Theoretical consideration and validation of Process Model of Place Branding

Hirofumi Omori

The Bulletin of Management Science, 13 61-80, Mar, 2018
Theoretical consideration on Process Model of Regional Branding

Hirofumi Omori

The Bulletin of Management Science, 13 43-60, Mar, 2018
Co-creation Process of product Idea in Customer Community -Emotional Changes of Members and Role of Coordinator-

Hirofumi Omori

Japan Marketing Academy Conference Proceedings 2017 Full Paper, 6 96-107, Oct, 2017 Peer-reviewed
Consideration on the future direction of Value Co-creation Marketing

Hirofumi Omori

The Bulletin of Management Science, (12) 49-69, Mar, 2017
Consideration on the concept and analysis view of Service Process in Value Co-creation Marketing

Hirofumi Omori

The Bulletin of Management Science, (12) 71-93, Mar, 2017
Discourse analysis of product idea creation process: Approach from the perspective of practice-turn

114-117, Oct, 2015
Discovery of knowledge about the recognition structure of corporate issues and actual behavior in the electronics industry : combination of theory of structuring knowledge and text mining

OMORI Hirofumi

電子情報通信学会技術研究報告 = IEICE technical report : 信学技報, 113(213) 83-88, Sep 12, 2013

Misc.

Knowledge finding by contrast of narrow margin data in the Long-tail : Why did only Hitachi excel among the electronics companies?

大森寛文

電子情報通信学会技術研究報告 = IEICE technical report : 信学技報, 115(222) 69-74, Sep 10, 2015 Lead author
Discovery of knowledge about the recognition structure of corporate issues and actual behavior in the electronics industry-combination of theory of structuring knowledge and text mining-

OMORI HIROFUMI

電子情報通信学会技術研究報告, 113(213(NLC2013 14-32)) 83-88, Sep 5, 2013
エスノグラフィを活用した業務プロセス改革 (特集全社型業務改革で切り開く新たな経営スタイル(2))

大森寛文

知的資産創造, 21(3) 56-65, Mar, 2013
NAVIGATION & SOLUTION 団塊世代のリタイアメントが迫る企業社会のパラダイム転換

大森寛文

知的資産創造, 13(7) 76-85, Jul, 2005
定年退職人材の再活用と人材ポートフォリオ調整を円滑化するための仕組み革新

大森寛文

NRIパブリックマネジメントレビュー, 18 9-14, Jan, 2005
グローバル企業のR&D機能と求められる製品開発プロセスの改革--わが国の対日投資促進の論理と外資系企業のR&D拠点オペレーションの現状

大森寛文

NRIパブリックマネジメントレビュー, 10 1-6, May, 2004
ベンチャー支援本格化への課題

大森寛文

知的資産創造, 8(5) 4-6, May, 2000
成長企業を輩出する米国の社会システム (特集米国の成長産業からの示唆)

大森寛文

知的資産創造, 6(4) 50-59, 1998
The Recent Situation and Direction of Organic Farming, A Case Study of the Rice Culture of Hokuryu town in Hokkaido

47 p129-144, Mar, 1991

Books and Other Publications

地方創生: デジタルで救う地域社会・経済

安岡寛道, 大森寛文, 宇都正哲, 鷹取功, 原洋一, 伊藤智久, 谷口麻由子, 田原洋樹, 寺田知太, 広瀬安彦, 金森剛 (Role: Joint author)

中央経済社, May, 2023 (ISBN: 9784502457319)
Experience and Place Branding

Omori,H.,Katano,K.& Tahara,H. (Role: Joint author)

Chikura Shobo Co.,Ltd., Mar, 2020 (ISBN: 9784805112038)
Text mining as a management strategy : utilizing artificial intelligence

Omori,H, Komoda,F, Sugiura, M, Ohtsu,R (Role: Joint author)

Chuokeizai-sha holding, inc., Aug, 2019 (ISBN: 9784502318115)
Development of marketing theory and practice

(Role: Joint author)

Soseisha Co.,Ltd., Apr, 2018 (ISBN: 9784794425188)
Creation of innovation ideas based on on-site observation

Hirofumi Omori

Sankeisha Co.,Ltd., Oct 27, 2015 (ISBN: 4864874212)
Knowledge-searching thinking and practical theory of business data analysis : How to discover useful knowledge propositions for management decision-making

Hirofumi Omori

Sankeisha Co.,Ltd., Jul 21, 2015 (ISBN: 4864873879)
Text mining as a technology strategy:utilizing big data

(Role: Joint author)

Chuokeizai-sha holding, inc., May, 2014 (ISBN: 9784502095801)
Basic Keywords of Management (Third Edition)

Dyamond Inc., 2008 (ISBN: 9784478005439)
Basic Keywords of Management (Second Edition)

Dyamond Inc., 2004 (ISBN: 4478300690)
Basic Keywords of Management

(Role: Joint author)

Dyamond Inc., Oct, 2001
A Detonator for the creation of new industries : Small Business Innovation Research

(Role: Joint author)

NRI, Dec, 1998 (ISBN: 4889900829)

Presentations

Why does that satoyama community attract people? -Focusing on the ingenuity of the secretariat and the positive emotions of the participants in the "Kurasawa Satoyama Lover's Group".

Hirofumi Omori

Oct 29, 2023
How can we mobilize more people for community activities ? : Suggestions from environmental and social psychology and expectations for digital technology

Hirofumi Omori

Nov 12, 2022
Transformation of philosophies of national land and regional policies and characteristics of institutional frameworks for regional revitalization

Hirofumi Omori

Nov 12, 2022
Quantitative analysis of place-based branding by Japanese craft breweries

Hirofumi Omori

Japan Marketing Conference 2021, Oct 17, 2021
Issues of COVID-19 measures in Japan from the viewpoint of social marketing principles, concepts and techniques

Omori,Hirofumi

Japan Marketing Academy Conference Proceedings vol.9（2020）, Oct 18, 2020
地域コミュニティの社会関係資本とソーシャル・メディアの融合効果

大森寛文

日本マーケティング学会，第5回ユーザー・コミュニティとオープン・メディア研究会, Mar 16, 2019
顧客コミュニティにおける商品アイデア共創プロセス ―成員の感情変化とコーディネーターの役割―

大森寛文

日本マーケティング学会，第6回マーケティングカンファレンス2017, Oct 22, 2017
「商品アイデア創出プロセスにおける言説行為の分析―産学連携プロジェクトを事例とした「実践論的転回」の視座からの接近―」

大森寛文

日本ベンチャー学会第18回全国大会, Nov 1, 2015
ロングテール領域における僅差データとその連想によるピンポイント知識の探索（第７回テキストマイニング・シンポジウム）

大森寛文

Sep 11, 2015
The present situation and problems of internship in Seisen Jogakuin College-Focusing on student's reports for the past 8 years by text mining-

akeda,Ruiko, Omori,Hirofumi, Katase,Takuya

WACE 19th World Conference on Cooperative & Work-Integrated Education, Aug 19, 2015
電機業界における経営課題の認識構造と実行動に関する知識の発見

大森寛文

電子情報通信学会第３回テキストマイニング・シンポジウム, Sep 13, 2013

Teaching Experience

マーケティング論 (清泉女学院短期大学)
現代企業論 (清泉女学院短期大学)
リサーチ演習 (清泉女学院短期大学)
国際経済論 (清泉女学院短期大学)
経営学概論 (東京都市大学)
Apr, 2016 - Present

Marketing Research (Meisei University)
Apr, 2016 - Present

Consumer Behavior (Meisei University)
Sep, 2016 - Present

Service Management (Meisei University)
Sep, 2017 - Present

Marketing (Bunkyo Gakuin University)
Apr, 2018 - Sep, 2018

Service Marketing (Bunkyo Gakuin University)

Research Projects

経営組織、経営戦略、経営管理、地域経済、科学技術振興