KATO Yuichiro

J-GLOBAL         Last updated: Jan 10, 2019 at 13:03

Research Interests


Research Areas


Academic & Professional Experience

Nagoya Institute of Technology
Apr 1995
Mar 2003
Chief Researcher, Marketing Div., Daiko Advertising Inc.
Apr 1992
Apr 1993
Technical Support Staff, Nichirei Corporation
Apr 2003
Sep 2015
Associate Professor, Nagoya Institute of Technology
Oct 2015
Mar 2017
specially appointed faculty, Centers Center for Social Contribution and Collaboration, Nagoya Institute of Technology


Mar 1995
Tokyo Institute of Technology
Mar 2002
Tokyo Institute of Technology

Published Papers

An advertising information process model based on the cognitive appraisal theory
Yuichiro Kato and Akifumi Tokosumi
Proceedings for the 2nd International Conference of Cognitive Science and The 16th Annual Meeting of the Japanese Cognitive Science Society Joint Conference (ICCS/JCSS99)   442-447   Jul 1999   [Refereed]
Decomposition of Literature Appreciation: A proposal for Literary Computing
Akifumi Tokosumi, Norikazu Yoshimine, Yuichiro Kato and Naokazu Shinoda
Proceedings of the International Conference on Artificial Intelligence: IC-AI'2000   4 1661-1665   Jul 2000   [Refereed]
A multi-agent based model for analyzing human cognitive process of advertising information
Michiaki Iwazume, Yuichiro Kato and Akihito Kanai
Proceeding of 5th World Multi-conference on Systemics, Cybernetics and Informatics   14 573-578   Jul 2001   [Refereed]
A framework of policy designing for regional brand building
48 48-65   Aug 2007   [Refereed]
From goods creation to value creation
Masaki Niwa and Yuichiro Kato
Proceeding of Internationa Conference on Information and Social Science   -158   Sep 2014   [Refereed]


Core Technology Strategy from a Long-term Perspective
Yuichiro Kato
Jtekt Engineering Jounal   (1014) 2-13   Oct 2016
Brand Management and TQM in the value co-creation age
46(4)    Oct 2016   [Invited]

Conference Activities & Talks

Brand Management
Management Committee & BM Kick-off Meeting   8 Mar 2010   ㈱小松製作所
Brand Management
International TQM Seminar   19 Apr 2010   日本科学技術連盟
Brand Management
BM Kick-off Meeting   16 Aug 2010   ㈱小松製作所
TQM Seminar   23 Apr 2012   The Siam Cement Public Company Ltd.
Komatsu BM from an Innovation Perspective
The 5th Year Anniversary Global BM Conference   20 Nov 2012   株式会社小松製作所