The no-insulation (NI) winding technique to improve the transient stability of high-temperature superconducting (HTS) magnets has been studied and a cowinding method using a metallic tape was tested. Normally, the operating current in NI HTS coils is bypassed into the transverse direction due to the normal region generated within the coils. Therefore, a method that controls such current bypassing into the turn-to-turn direction of NI HTS coils was investigated as a means to regulate the effective number of turns. In this study, we experimentally investigated the characteristics of current bypassing in the transverse direction within a test coil wound with a GdBCO tape. First, to find an optimized heater location, a 20-turn HTS pancake with two partial insulation shapes was prepared and tested experimentally. The current bypassing characteristics in the normal region created by heaters (strain gauges) were studied while varying the number of heaters, heater positions, and the amount of heating at liquid nitrogen temperature. Using both short and long heating periods, we found that we could effectively control the number of turns (coil inductance) via long-duration heating.