Yamanaka Toshimasa

J-GLOBAL         Last updated: Dec 5, 2019 at 02:52
Yamanaka Toshimasa
University of Tsukuba
Faculty of Art and Design
Job title
Master of Engineering(Chiba University), PhD (Kansei Science)(University of Tsukuba)

Research Areas


Academic & Professional Experience

Oct 2011
Professor, Faculty of Art and Design, University of Tsukuba
Apr 2008
Mar 2013
adjunct professor, Department of Information Design, Faculty of Information Engineering, Kogakuin University
Apr 2005
Sep 2011
Professor, Comprehensive Human Sciences, or the University of Tsukuba
Apr 2003
adjunct professor, Graduate School of Art and Design, Nihon University
Apr 2002
Jan 2003
Special Researcher at TU Delft (Holland), Delft University of Technology


School of Industrial Design, Faculty of Engineering, Chiba University
Major of Industrial Design, Graduate School, Division of Engineering, Chiba University

Committee Memberships

Sep 2012
Japan Society of Kansei Engineering  counselor
Nov 2017
Nov 2019
International Association of Societies of Design Research  Secretary General / Board member
Apr 2018
Mar 2020
Sep 2017
Sep 2017
19th Conference of Japan Society of Kansei Engineering  board of organization
Apr 2017
Sep 2017
Rakuten Research Session, JSKE  Chair

Awards & Honors

Jun 2014
Special committee award, Scientific Committee, International Conference KEER2014
Winner: Jiyavorananda, S; Yamanaka, T.
Special committee award
Jiyavorananda, S. & Yamanaka, T. (2014). Fostering Trust-based Relationship between Self-care Users and Home Medical Device in Thai and Japanese. In P. Lévy, S. Schütte, & T. Yamanaka (Eds.), the Proceedings of the Kansei E...
Jun 2011
Good Presentation, Japanese Society for the Science of Design
Jun 2011
Good Presentation, Japanese Society for the Science of Design
Mar 2010
Presentation Awards (SANABRIA ZEPEDA Jorge Carlos, CHO Young-Il, YAMANAKA Toshimasa, University of Tsukuba, Japan), International Conference of Kansei Engineering and Emotion Research 2010
Influence of Familiarity on Emotional Responses to Natural Scene Ads A Study of Kansei in Japanese Advertising
Aug 2007
Award of Japan Society of Kansei Engineering for Research Paper, Japan Society of Kansei Engineering
For the paper of 'Driver's Comfortableness nd Vehicle's Characteristics in Linear Movement'

Published Papers

Journal of Japan Society of Kansei Engineering   16(4) 234-240   Dec 2018
International Symposium on Affective Science and Engineering   2019 1-4   2019
<p>Food images contain several visual elements, such as lightning, color, shapes, shadows, etc. While the influence of the mentioned above have been well studied, the influence of shadows on "Deliciousness" impression of food remains unexplored. T...
An Educational Intervention to Foster Interest in Sustainable Design
MEZA, Xanat VARGAS;KOYAMA, Shinichi;Yamanaka, Toshimasa
Tsukuba Global Science Week 2018 Art and Design Session Proceedings   73-76   Sep 2018   [Refereed]
來海, 侑;洪, 性賛;山中, 敏正;浅井, 武
The Proceedings of the Symposium on sports and human dynamics   2018 A-8   Nov 2018   [Refereed]
We compared motion differences of amputee soccer players and non-amputated player using motion capture system VICON. Participants were Turkey representative amputee soccer player(TUR), Japan representative amputee soccer player(JPN) and collegiate...
Imaging the Future of Research in Kansei, Behavioral and Brain Sciences
Journal of Japan Society of Kansei Engineering   16(4) 234-240   Dec 2018

Books etc

Interactive Design vs. Design for Interaction: Developing Interactive Play Tools that Promote Interactions between Children
Fernandes, Rodrigo;Yamanaka, Toshimasa
IntechOpen   Mar 2019   
How do children interact with each other and how can interactive technology contribute? In this chapter, we are going to introduce two concepts that are currently present in the development of play tools for children: (1) interactive design, repre...
Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018: KEER 2018, 19-22 March 2018, Kuching, Sarawak, Malaysia
Lokman, Anitawati Mohd;Yamanaka, Toshimasa;Lévy, Pierre;Chen, Kuohsiang;KOYAMA, Shinichi (Part:Editor)
Springer International Publishing   Mar 2018   ISBN:9811086125
Proceedings KEER2018, Go Green with Emotion: 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia
Linköping University Electronic Press   Mar 2018   
The KEER 2018 is the 7th event in a Conference Series held under the auspices of theJapan Society of Kansei Engineering (JSKE), theTaiwan Institute of Kansei (TIK), and theEuropean Kansei Group (EKG).Malaysia Association of Kansei Engineering (MAK...
Mar 2005   
山中, 敏正 (Part:Supervisor)
日経CG別冊「インダストリアル・デザインCG活用ガイド」   Jul 1990   

Conference Activities & Talks

Disgust to the cluster of dots (trypophobia) is mediated by arm-likeness of the background object
Koyama, Shinichi;Sasano, Shiho;Furuno, Manami;Okumura, Emika;Yamanaka, Toshimasa
The Visual Science of Art Conference   24 Aug 2018   
Frequency analysis of words in the text of architecture magazines related to the sensibility of visual dynamics
Okumura, Emika;Koyama, Shinichi;Yamanaka, Toshimasa
The Visual Science of Art Conference   24 Aug 2018   
Sustainable Design in Video Social Networks.
Meza, Xanat Vargas;Yamanaka, Toshimasa
TGSW2016 Art and Design Session   19 Sep 2016   Faculty of Art and Design, University of Tsukuba
Webometric methods were employed to explore the status of Sustainable Design (with an emphasis on Academia). Findings included a coincidence between the distribution of videos over time and the volume of Google search interest. Most videos on the ...
An Educational Intervention to Foster Interest in Sustainable Design
MEZA, Xanat VARGAS;KOYAMA, Shinichi;Yamanaka, Toshimasa
TGSW 2018 Art & Design Session   22 Sep 2018   Faculty of Art and Design, University of Tsukuba
Issues compromising the educational role of video social networks include individual, social and structural factors. We propose an educational intervention using online videos and implementation intentions, copying with these issues to foster inte...
Investigation of Physiological Measurements During Evaluation of Pattern Goodness
Shutoh, Fumihiro;Okumura, Emika;Yamanaka, Toshimasa
7th International Kansei Engineering & Emotion Research Conference   19 Mar 2018   Kansei Engineering and Emotion Research


PENTAX 7x21 DCF-HD binocular
山中, 敏正   Artistic Activity   1983 - Apr 1985
日本グッドデザイン賞 G-マーク入選(1985)
PENTAX Telescope 125 EDHF system
山中, 敏正   Artistic Activity   1984 - Jul 1985
日本グッドデザイン賞 Gマーク入選
PENTAX PC-555 (Compact camera)
山中, 敏正   Artistic Activity   1985 - Sep 1986
PENTAX 7x21 DCF II binocular
山中, 敏正   Artistic Activity   1985 - Apr 1987
日本グッドデザイン賞 G-マーク入選(1987) 日本デザインコミッティ デザインフォーラム 入選(1987)
PENTAX Telescope 105 EDHF system
山中, 敏正   Artistic Activity   1985 - Jul 1987
日本グッドデザイン賞 Gマーク入選

Research Grants & Projects

Project Year: Aug 2016 - Mar 2017    Investigator(s): Toshimasa Yamanaka
Promotion of Research on Kansei Science and Design
Project Year: Dec 2007   
Seanary evaluation by Kansei
Project Year: Jun 2008   
Culture based Kansei Evaluation
Project Year: Jun 2007   
Application of Kansei Engineering to the design process of Golf Club.
Project Year: Jan 2010 - Dec 2010


May 2017