Cypripedium macranthos sensu lato typically has purple-pink flowers with no nectar and harvestable pollen. On Rebun Island, Hokkaido, Japan, purple-pink-flowered C.macranthos var. macranthos individuals rarely grow among numerous pale-cream-flowered C.macranthos var. rebunense plants. In both varieties, flower size is similar, their flowering periods completely overlap, and they share the same pollinator (Bombus pseudobaicalensis). However, in only one of 12 years from 2001 to 2012 did var. macranthos attain an annual fruit-set ratio (an estimate of pollination success) higher than that of sympatric var. rebunense plants. These findings strongly suggest that in C.macranthos on Rebun Island, flower color results in the differential pollination success, because the pollinator prefers pale-cream Cypripedium flowers and/or avoids purple-pink ones, thereby producing pollinator-mediated selection favoring pale-cream flowers.