TAKEUCHI Keiji

J-GLOBAL         Last updated: Jul 4, 2002 at 00:00
 
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Name
TAKEUCHI Keiji
Affiliation
Takachiho University
Section
Faculty of Business Management, Department of Business Manegement
Degree
(BLANK)

Research Areas

 
 

Misc

 
A Study on Complex Marketing strategy -Case of U. W. F. -
Management Consultation   36(8) 68-74   1989
A Study of Brand Strategy on Child Market
Management Consultation   39(10) 41-46   1992
A Study of Brand on Product Strategy
Memoirs of The Graduate School of Meiji Univ.   30 279-294   1992
Consumers aparted from Brand loyalty -Case for Apparel Market
Management Consultation   40(6) 76-83   1993
A Study on Product Differentiation Strategy according to Market Zoning Theory
Management Consultation   40(12) 56-65   1993

Books etc

 
Wholesale and Retail Marketing (the first)
1994   
Wholesale and Retail Marketing (the middle)
1994   
Business Administration
1999   
Analytical Framework of Retail Management
2001   
MODERN MARKETING
2001   

Works

 
A Committee of Robot Technology marketreserch in Asia
1999
A Committee of Repercussion Effect "INUYAMA-CASTLE FESTIVAL"
1999

Research Grants & Projects

 
Study on Evolution of Retail Institutions
Study of Brand on Product Strategy
Study on Distribution in China and Southeast Asia