Ono, Akinori

J-GLOBAL         Last updated: May 29, 2019 at 02:52
 
Avatar
Name
Ono, Akinori
E-mail
akinorifbc.keio.ac.jp
URL
http://www.fbc.keio.ac.jp/~akinori/
Affiliation
Keio University
Section
Faculty of Business and Commerce
Job title
Professor
Degree
M.A. (Marketing)(Keio University), Ph.D. (Marketing)(Keio University)
Research funding number
20296742

Research Areas

 
 
  • Management / Commerce / Marketing and Consumer Studies

Academic & Professional Experience

 
1997
 - 
2000
Lecturer, Faculty of Business and Commerce, Keio University (Tokyo, Japan)
 
2000
 - 
2003
Assistant Professor, Faculty of Business and Commerce, Keio University (Tokyo, Japan)
 
2003
 - 
2007
Associate Professor, Faculty of Business and Commerce, Keio University (Tokyo, Japan)
 
2005
 - 
2006
Visiting Scholar, College of Business, San Jose State University (CA, USA)
 
2005
 - 
2006
Visiting Scholar, Haas School of Business, University of California, Berkeley (CA, USA)
 

Education

 
Mar 1995
   
 
Department of Business and Commerce, Keio University
 
Mar 1997
   
 
Marketing, Graduate School of Business and Commerce, Keio University
 
Mar 2000
   
 
Marketing, Graduate School of Business and Commerce, Keio University
 
Jan 2003
   
 
Marketing, Graduate School of Business and Commerce, Keio University
 

Committee Memberships

 
2017
 - 
Today
日本マーケティング学会  会員(理事 2017年-)
 
2016
 - 
Today
American Marketing Association  Member
 
2008
 - 
Today
Association for Consumer Research  Member
 
2007
 - 
Today
INFORMS (Institute for Operations Research and Management Science) Society for Marketing Science  Member
 
2006
 - 
Today
Marketing Educators' Association (USA)  Member
 

Awards & Honors

 
Oct 2018
"The Impacts of Need for Uniqueness on Word-of-Mouth Sending", Japan Marketing Journal, 2018 Annual Best Paper Award, Japan Marketing Academy
Winner: Akinori Ono Mai Kikumori
 
Jul 2017
"High NFU (Need for Uniqueness) Consumers' Intention to Generate WOM About Luxury Goods", GFMC 2017 Best Conference Paper Award, Global Alliance of Marketing and Management Associations
Winner: Akinori Ono Mai Kikumori Haoying Wang
 
Nov 2015
"Exploring the Customization Decision Support System Using the Improved Surrogate Constraint Method with Entropy", ICAMA 2015 Best Paper Award, International Conference of Asian Marketing Associations
Winner: Kiyokazu Matsuura Seiji Endo Akinori Ono Yuji Nakagawa
 
Nov 2015
"Why Do Consumers Avoid/Seek Personalized Ad on the Web?", ICAMA 2015 Honorable Mention Award, International Conference of Asian Marketing Associations
Winner: Satomi Hasuoka Takashi Irei Takashi Naito Hideki Sumita Haruka Tsuchiya Akinori Ono
 
Nov 2014
"Your Car Looks Like You! Consumer Evaluation of Anthropomorphized Products", KSMS International Marketing Conference Best Symposium Paper Award, Korean Scholars of Marketing Science
Winner: Kenya Hirashima Daiki Ito Rei Arai Shingo Kajita Akinori Ono
 

Published Papers

 
"What Determines Firms' Intention to Postpone Product Differentiation?"
Akinori Ono Tomokazu Kubo
Journal of Marketing Channels   25(2-3)    2018   [Refereed]
"Diversity of Customer Relationship in Education Services"
Akinori Ono
Student Counseling Room Bulletin   45    Mar 2019
"The Effect of Photo-sharing via SNS on Consumer Engagement and Enjoyment"
Akinori Ono Ryosuke Shimizu Yongyi Wang
AMA Educators' Conference Proceedings      Feb 2019   [Refereed]
"Differences in Types of Product Customization: Comparison of Japanese and Western Firms"
Seiji Endo Akinori Ono
International Marketing Trends Conference Proceedings      Jan 2017
"The Effects of Visual Complexity on Consumer Response to the Cluster of Ads"
Keito Kowata Lisa Kitajima Harue Hirama Akane Hatta Akinori Ono
Proceedings of KSMS 2018 International Conference      Nov 2018   [Invited]

Books etc

 
Encyclopedia of Information Science and Technology, Fourth Edition
Akinori Ono Mai Kikumori (Part:Contributor, Chapter 523)
IGI Global   Jun 2017   
Colin L. Campbell, ed., RMarketing Challenges in a Turbulent Business Environment
Akinori Ono (Part:Contributor)
Springer   Feb 2016   
Colin L. Campbell, ed., Marketing in Transition: Scarcity, Globalism, & Sustainability
Akinori Ono (Part:Contributor)
Springer   Dec 2015   
Encyclopedia of Mobile Phone Behavior
Akinori Ono Mai Kikumori (Part:Contributor, Chapter 14)
IGI Global   Mar 2015   
Distribution Channel: New Developments of the New Institutional Approach
Akinori Ono Tomokazu Kubo (Part:Joint Work)
Yuhikaku   Nov 2011   

Conference Activities & Talks

 
"The Effect of Photo-sharing via SNS on Consumer Engagement and Enjoyment"
Akinori Ono Ryosuke Shimizu Yongyi Wang
2019 AMA Winter Educators' Conference   Feb 2019   American Marketing Association
"Differences in Types of Product Customization: Comparison of Japanese and Western Firms"
Seiji Endo Akinori Ono
International Marketing Trends Conference   Jan 2017   International Marketing Trends Conference
"The Effects of Visual Complexity on Consumer Response to the Cluster of Ads" [Invited]
Keito Kowata Lisa Kitajima Harue Hirama Akane Hatta Akinori Ono
KSMS 2018 International Conference   Nov 2018   Korean Scholars of Marketing Science
"The Jilting Effect in Mass Customization Systems"
Akinori Ono Yusuke Iwama Ryohei Kitazawa Haruka Sekiguchi Akane Takahashi Suzu Tsuchiya Shimpei Yanagihara
KSMS 2016 International Conference   Nov 2018   Korean Scholars of Marketing Science
"Does Photo Sharing Via SNS Reduce or Enhance Travel Engagement and Enjoyment?"
Akinori Ono Ryosuke Shimizu Yongyi Wang
GAMMA Global Marketing Conference   Sep 2018   Global Alliance of Marketing and Management Associations/American Marketing Association

Teaching Experience

 

Works

 
Best paper award won by advised students (Kansai University Business Plan Competition)
The Others   Oct 2018 - Today
Member, The boards of examiners to adjudicate Ph.D. theses, Graduate School of Business and Commerce, Keio University
Akinori Ono   The Others   Jul 2018 - Today
Best paper award won by advised students (Keio University FBC Awards)
The Others   Mar 2018 - Today
Best paper award won by advised students (Keio University FBC Awards)
The Others   Mar 2018 - Today
Best thesis award won by advised students (International Marketing Trends Conference Best Thesis Award)
The Others   Jan 2018 - Today

Research Grants & Projects

 
カスタマイゼーションの複雑性と企業推奨
MEXT,JSPS: Grant-in-Aid for Scientific Research
Project Year: Apr 2016 - Mar 2019    Investigator(s): 小野 晃典