KAWAMURA Yoji

J-GLOBAL         Last updated: Oct 15, 2018 at 20:01
 
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Name
KAWAMURA Yoji
Affiliation
Kindai University
Section
Faculty of Business Administration Department of Business Administration
Job title
Professor
Degree
(BLANK)(University of Tsukuba)

Research Areas

 
 

Academic & Professional Experience

 
1983
 - 
1990
Staff Reseacher, Nippon Electric Company Ltd.
 
1990
 - 
1998
Senior Staff Researcher, Mitsubishi Research Institute, Inc.,
 
1998
 - 
1999
Parttime Lecturer, Shizuoka Sangyo University
 
1999
 - 
2000
Lecturer, Faculty of Economics, Osaka University of Economics and Law
 
2000
 - 
2002
Associate Professor, Faculty of Economics, Osaka University of Economics and Law
 

Education

 
 
 - 
1999
Graduate School, Division of General Culture, The University of Tokyo
 
 
 - 
1983
Faculty of Science, Tokyo Institute of Technology
 

Published Papers

 
Practice and Modeling of Advertising Communication Strategy: Sender-Driven and Receiver-Driven
KAWAMURA Yoji
Content Generation Through Narrative Communication and Simulation   358-379   Feb 2018   [Refereed]
Toward the building of a social/consumption simulation model, the objectives of this chapter are to
understand in detail the practice of advertising communication through a framework aiming at quantification,
to elucidate the goals and techniques ...
Rhetoric of Commercial Film and the Response of Viewers
KAWAMURA Yoji
Journal of Robotics, Networking and Artificial Life   4(2) 158-162   Sep 2017   [Refereed]
This study first outlines a view of the rhetoric of commercial films as a combination of commercial film techniques.
Next, it discusses the relationship between the rhetoric of commercial films and perception/positive factors based
on a variety of...
A Viewing Experiment on the Effects of Advertising Story
KAWAMURA Yoji
Journal of Robotics, Networking and Artificial Life   3(2) 92-95   Sep 2016   [Refereed]
This research lays out the conception and functions of developed Commercial Film Production Support System (CFPSS). The research then explains the results of a viewing experiment that utilized CFPSS. In this experiment where commercial films of be...
An Attempt of the Commercial Film Production Support System Based on the Image Rhetoric of Commercial Film
KAWAMURA Yoji
Computational and Cognitive Approaches to Narratology   118-139   Jul 2016   [Refereed]
This chapter describes the concepts behind a Commercial Film Production Support System (CFPSS) in
terms of related studies in the areas of advertising, image techniques and rhetoric, cognitive science,
and information engineering. The chapter then...
International Comparative Study Regarding Desirable Creative Management for Top-Ranked Creatives
Yoji Kawamura, Kazuhide Kawato, Tatsuro Sato, Yusuke Ibuki
Proceedings of the 2013 Global Conference of the American Academy of Advertising      Sep 2013   [Refereed]
This study aims at clarifying what kinds of creative management are considered to be desirable by top-ranked creatives through a qualitative research.Based on the interview to 20 of top-ranked creatives, we considered comparisons between overseas ...
International Comparative Study Regarding Desirable Creative Management for Top-Ranked Creatives
Journal of Advertising Science   (58) 23-41   Jul 2013
A Trial on Planning Experiment Using a Mobile Site -Hi-manavi Questionnaire Contest-
Yoji Kawamura
Journal of Business Studies   56(3) 445-456   2010
An Analysis on the Story and Editing Techniques of the Commercial Film -Toward the Building of a Commercial Film Production Support Information System-
Yoji Kawamura
Journal of Advertising Science   (50) 16-32   2009
An Analysis on Advertising Creative Elements Stuck in Viewer's Memory
Yoji Kawamura
Bulletin of Nikkei Advertising Research Institute   (245) 28-34   2009
A Feasibility Study on the Innovation by the Scenario-Planning System and Image Scenario Generation System
Yoji Kawamura
Proceedings of the 6th Workshop on Scenario Emergency   40-47   2007
A Study on the Technique-Rhetorics and Effects of Commercual Film
Yoji Kawamura
Cognitive Studies   14(3) 409-423   2007
An Interpretive Analysis of the Viewer’s Response to Rhetoric on Commercial-film -Toward the Building of a Commercial-film Production Support Information System-Vol.3
Yoji Kawamura
The Journal of Business Administration and Marketing Strategy   52(2) 271-285   2006
An Analysis on Rhetoric of the Commercial Film of Beer and Personal Computer -A Symbolic Approach on Rhetoric of Commercial Film-
Yoji Kawamura
Journal of Advertising Science   47 33-48   2006
A Study on the Product Development Scenario-Planning System Based on the Communication Semantic Chain Model
Yoji Kawamura
IPSJ Journal   47(3) 686-700   2006
A Response Experiment to the Rhetoric Of Commercial Film -Toward the building of a Commercial Film Production Support Information System-
Yoji Kawamura
Journal of Advertising Science   46 46-61   2005
An Experimental Analysis of Image Rhetoric on Commercial-film -Toward the Building of a Commercial-film Production Support Information system-Vol.2
Yoji Kawamura
The Journal of Business Administration and Marketing Strategy   51(1) 111-138   2004
An Analysis of the Rhetoric of Commercial Film -Toward the Building of a Commercial Film Production Support Information System-
Yoji Kawamura
Journal of Advertising Science   45 122-139   2004
An Analysis of the Rhetoric of Commercial Film -Toward the Building of a Commercial Film Production Support Systen Based on Image Rhetoric-
Yoji Kawamura
Proceedings of 2003 IEEE International Conference on Systems, Man and Cybernetics   993-1000   2003
A Consumer's Story on BBS
Yoji Kawamura
JCSS Technical Report   45 37-42   2003
An Analysis on the Rhetoric of Commercial-film -Toward the Building of a Commercial-film Production Support System-Vol.1
Yoji Kawamura
The Journal of Business Administration and Marketing Strategy   50(1) 85-103   2003
A Trial on the Information System Analysing the Product Characters from Advertising Expression
Yoji Kawamura
Bulletin of Nikkei Advertising Research Institute   (212) 15-21   2003
A Trial on Narrative Interpretation of Geino Information System
Yoji Kawamura, Takashi Ogata
Prceedings of 2002 IEEE International Conference on Systems, Man and Cybernetics      2002
A Practical Study on Information Literacy Education Using the University Intranet -From the Viewpoint of Knowledge Management-
Yoji Kawamura
Annals of Economic Research, Osaka University of Economics and Law   20 46-80   2002
Geino Organization Model and Its Social Application
Yoji Kawamura, Takashi Ogata
Cognitive Studies   8(4) 400-404   2001
A Study on the Product Technology Model Based on the Product Advertisement -Toward the Building of a Product Development Scenario-Planning System-
Yoji Kawamura
Journal of Advertising Science   42 17-32   2001
A Study of the Consumer Cognitive Model Based on Consumer Public Information -Toward the Building of a Product Development Scenario-Planning System-
Yoji Kawamura
The Japanese Journal of Behaviormetrics   28(2) 69-83   2001
A Life of the Virtual Geino Character
Yoji Kawamura, Takashi Ogata
JCSS Technical Report   32 52-60   2000
A Conceptual Framework on Geino Organization Model for Artificial Geino Performers with Lives
Yoji Kawamura, Takashi Ogata
Proceedings of the 5th International Symposium on Artificial Life and Robotics   793-796   2000
A Study on the Japanese Geino Organization Model and its Image Strategy
Yoji Kawamura, Takashi Ogata
The Economic Studies/The Jounal of Osaka University of Economics and Law   23(2) 130-164   2000
A Study on the Homepage of Geino Production for the Geino Character Image Marketing System
Yoji Kawamura, Takashi Ogata
Journal of Advertising Science   40 181-192   2000
A Note for the Model of Japanese Geino Producing as Narrative Service
Yoji Kawamura, Takashi Ogata
JCSS Technical Report   29 44-61   1999
A Study on the Rhetoric of Commercial Film and the Participation to Product
Yoji Kawamura
The Economic Studies/The Journal of Osaka University of Economics and Law   23(1) 60-85   1999
A Study on the Design Process for Effective Social Services
Yoji Kawamura, Takashi Ogata
Proceedings of the 7th International Forum on Technology Management   319-324   1997
Framework of an R & D Support SyStem for Software Science and Service Planning Concerning Human Life Activities
Yoji Kawamura, Takashi Ogata
Proceedings of the Portland International Conference on Management of Engineering and Technology   747-750   1997
The Generation Process of Entertainment Character Image
Yoji Kawamura, Takashi Ogata
Proceedings of the International Conference on Cognitive Science'97   152-153   1997
A Study on the Life Knowledge Base for Representation of the Interaction between Human Life and Product
Yoji Kawamura, Takashi Ogata
157-160   1997

Misc

 
A Study on the Commercial Film Production Support System Based on Image Rhetoric
KAWAMURA Yoji
Report (No.22500102) on the Grants-in-Aid for Scientific Research   1-6   Jun 2014
The objective of this study is to analyze the relationship between the mise-en-scène techniques and the rhetorics of commercial films and their effects, and to extract and systemize the creative know-how of commercial film. First, many commercial ...
Narrative Generation by Advertising Communication Strategy
WI-Consortium      Oct 2013
The objective of this study is to present the narrative model of advertising communication and to clarify the system of narrative generation by advertising communication strategy. First, the narrative model of advertising communication is explaine...
A Study on the Key Factor for Success and Organizational Capability of Advertising Creative Management
   Oct 2010
A Study on the Production Support Information System of Commercial Film Based on Image Rhetoric
Report (No.19500100) on the Grants-in-Aid for Scientific Research   1-6   May 2010

Books etc

 
Introduction to Information Management
chuokeizai-sha   2006   
A Lecture on "IT Revolution"
shunpu-sha   2001   

Conference Activities & Talks

 
An Analysis on the Pattern of Story Techniques of Commercial Films
Yoji Kawamura
Special Interest Group on Language Sense Processing Engineering   2008   
An Analysis on the Story and Editting Techniques of Commercial Films
Yoji Kawamura
2008   
The Prospects for Creative Management
Oct 2007   
A Trial on Symbolization and Systemisation of the Commercial Film's Technique-Rhetoric
Yoji Kawamura
Special Interest Group on Language Sense Processing Engineering   2007   
A Relation between Promotion Effects and Sensitive Effects of the Commercial Films
Yoji Kawamura
Special Interest Group on Language Sense Processing Engineering   2007   

Association Memberships

 
 

Research Grants & Projects

 
Study on Technique, Rhetoric and Effect of Commercial Film
Grant-in-Aid for Scientific Research
Study on Information System of Japanese Geino
Cooperative Research
Study on scenario pianning
Ordinary Research