YAMAMURA Takayoshi

J-GLOBAL         Last updated: Oct 23, 2018 at 18:12
YAMAMURA Takayoshi
Hokkaido University
Job title
Associate Professor
Doctor(Engineering)(The University of Tokyo)

Research Areas


Academic & Professional Experience

Apr 2013
Professor, Center for Advanced Tourism Studies, Hokkaido University
Apr 2007
Mar 2013
Associate Professor, Center for Advanced Tourism Studies, Hokkaido University
Researcher/Analyst, Sanwa Research Institute
- Joint Researcher, National Ethnology Museum
- Lecture, Department of Tourism Design,


Urban Engineering, Graduate School, Division of Engineering, The University of Tokyo

Committee Memberships

AAS (Association for Asian Studies)  Member

Awards & Honors

Aug 2005
Best Poster Award of the Year, 4th Asia Pacific Forum for Graduate Student Research in Tourism
Winner: Kohno, Junya and Takayoshi, Yamamura
The 1st Cultural Tourism Research Award

Published Papers

Pop culture contents and historical heritage: case of heritage revitalization through ‘contents tourism’ in Shiroishi city
YAMAMURA Takayoshi
Contemporary Japan   published online    Apr 2018   [Refereed]
Takayoshi Yamamura
Journal of War and Culture Studies   1-16   Dec 2017   [Refereed]
© 2017 Informa UK Limited, trading as Taylor & Francis Group This paper presents examples of collaboration between anime producers and the Japan Self-Defense Force. By situating the transitions within the context of the broader trends in collabo...
Seaton Philip, Yamamura Takayoshi
JAPAN FORUM   27(1) 1-11   2015   [Refereed]
Yamamura Takayoshi
TOURISM ANALYSIS   20(3) 327-332   2015   [Refereed]
Ishikawa Misumi, Yamamura Takayoshi
Journal of the City Planning Institute of Japan   49(2) 140-145   2014   [Refereed]
Recent times have seen an increase in the use of guesthouses as accommodations for tourists in Japan. However, this social trend has not been studied from the viewpoint of scientific investigation. Thus, this study has three purposes: 1) to clarif...
Sue Beeton, Takayoshi Yamamura, Philip Seaton
Mediating the Tourist Experience: From Brochures to Virtual Encounters   139-154   Dec 2013
山村 高淑
Bulletin of the Institute for the Culture of Travel   (20) 9-24   Mar 2011   [Refereed][Invited]
Journal of lifology   16 27-38   2009
The purpose of this study is to clarify the relationships between resident status and resident interaction. The study will then consider the residents' viewpoints concerning their resident status and their ways to spend holidays. As a specific cas...
J. Archit. Plann.   (629) 1499-1506   Jul 2008   [Refereed]
The objectives of this research are to understand the use of traditional houses, to identify the associated tourism impact from the standpoint of maintaining houses in the World Heritage Site, the Old Town of Lijiang, Yunnan Province, China. This ...
FUJIKI Yosuke, KITAYAMA Megumi, YAMAMURA Takayoshi
AIJ Journal of Technology and Design   14(27) 265-269   Jun 2008
The objectives of this research are to understand the actual status of traditional houses along the Tea Horse Road between Tibet and Yunnan province in China.<br>This report focuses on to understand the peculiarities of houses around between The O...
山村 高淑
The journal of international media, communication, and tourism studies   (7) 145-164   2008
This paper is a survey of how the town of Washimiya became the "sacred place" for anime fans ever since fans from all around the country rushed to visit the town after it was used as a setting for the animation "Lucky Star", leading also to the to...
山村 高淑
国立民族学博物館調査報告   61 11-54   Mar 2006   [Refereed][Invited]
Yamamura Takayoshi
Indigenous Tourism: The Commodification and Management of Culture   181-199   2005   [Refereed]
YAMAMURA Takayoshi, KIDOKORO Tetsuo, ONISHI Takashi
Papers on city planning   pp.257-252(0) 247-252   Oct 2001   [Refereed]
In this paper, we examined the present state of commercial use of historical buildings in the old town of Lijiang, China, in order to investigate the problems of cultural-tourism development based on the World Heritage. In recent years, the uses o...
YAMAMURA Takayoshi
AIJ journal of technology and design   第12号, pp.191-194(1474) 191-194   Jul 2001   [Refereed]
The purpose of this study is to clarify the process of social transformation in the historical city core in Lijiang, which is one of the World Heritages. The survey on residents and uses of the historical buildings were made and its results can be...
YAMAMURA Takayoshi, DOHI Hiroshi
Papers on city planning   32(0) 361-366   Oct 1997   [Refereed]
This survey was carried out in Wuhan city, China, to understand how to use the public street in the residential area. As a result, it was found out that the public street is occupied by a lot of things and both residents and non-residents use this...


張 慶在, 山村 高淑
日本観光研究学会全国大会学術論文集   26 413-416   Dec 2011
Emiri KATO, Kaori FUKUHARA, Atsushi SAKATA, Shinji MATSUMOTO, Takayoshi YAMAMURA, Takeshi OKAMOTO
総合社会学部研究報告 = Reports from the Faculty of Social Relations, Kyoto Bunkyo University   15 39-62   Mar 2013
Yamamura Takayoshi
北海道大学文化資源マネジメント論集   14 1-9   May 2009
This paper examines how the town of Washimiya has become a mecca for anime lovers ever since fans from all around the country rushed to visit after it was used as a setting for the TV animation series Lucky Star. As a result, the town has successf...
Yamamura Takayoshi
北海道大学文化資源マネジメント論集   12 1-11   Mar 2009
岡本 健, 山村 高淑, 松本 真治
Proceedings of JITR annual conference   23 349-352   Nov 2008

Books etc

Seaton Philip A., 山村 高淑, 須川 亜紀子, Jang Kyungjae (Part:Joint Work)
Cambria Press   2017   ISBN:9781604979732
Seaton Philip A., 山村 高淑
Routledge   2017   ISBN:9781138694088
Mediating the Tourist Experience: From Brochures to Virtual Encounters
Lester, Jo-Anne and Caroline Scarles (eds) (Part:Contributor, Chapter 9 (pp. 139-154))
Ashgate Publishing   Nov 2013   
YAMAMURA, Takayoshi.“Authenticity, ethnicity and social transformation at World Heritage Sites: tourism, retailing and cultural change in Lijiang, China”
Derek R. Hall (ed.) Tourism and Transition: Political, Economic and Social Issues, CAB International, London. ISBN:0851997481   2004   
The Process of Social Transformation Associated with Tourism Development in the World-Heritage City, Lijiang China
Karl W. Wöber ed. 『City Tourism 2002』Springer-Verlag. Wien, AUSTRIA   2002   
The Process of Tourism Development and the Influence of Tourism on the Historic Heritage in Lijiang, Yunnan, China
Görün Arun & Nadide Seçkin ed.『Studies in Ancient Structures vol.2』Yildiz Technical University Press. Istanbul, TURKEY   2001   


Survey on tourism development and urban area conservation in Lijiang, China
1998 - 2002
Survey on historic area in Wuhan and Dalian
1994 - 1995

Research Grants & Projects

Study on cultural tourism policy, planning and management as national security
Project Year: 1998