CHERON Emmanuel

J-GLOBAL         Last updated: May 8, 2014 at 13:35
 

Research Areas

 
 
  • Business administration / Commerce / 

Academic & Professional Experience

 
Apr 2013
   
 
Select Professor, Global Business Program, Akita International University
 

Awards & Honors

 
2006
Best Paper Award for a research communication at the Cultural Perspectives in Marketing Conference, Seoul, Korea, organized by the Academy of Marketing Science and the Korean Academy of Marketing Science, July 2006.
 
2000
Award for research contribution in the field of Direct Marketing given by the French Marketing Association.
 
1985
Best Paper Award for a research communication at the Second World Marketing Congress, University of Stirling Scotland, organized by the Academy of Marketing Science and the Marketing Education Group (UK).
 
1984
Award of the Académie des Sciences Commerciales presented by the International Chamber of Commerce of Paris.
 
1983
Best Book in Management awarded at the 4th Grand Prize organized by Harvard l'Expansion for the publication of "Recherche en marketing: méthodes et décisions", Montréal, Gaétan Morin, éditeur.
 

Misc

 
Understanding Older Consumers through Cognitive Age, Health Condition and Financial Status: Empirical Evidence from Japan.
CHERON EMMANUEL, Chéron, Emmanuel and Kohlbacher, Florian
American Marketing Association, Summer Marketing Educators’ Conference, Boston, Massachusetts, August, 13-16th, 2010.      2010
Perception of Cause-related Marketing: Preliminary Comparison of Western and Japanese Consumers.
CHERON EMMANUEL
Sophia International Review   32 1-17   2010
CHERON EMMANUEL, Emmanuel Chéron and Siriluk Nornart
Journal of Asia-Pacific Business   11(1) 28-49   2010
CHERON EMMANUEL, Chéron, Emmanuel and Rodi Pau
Journal of International Consumer Marketing   21(4) 285-297   2009
Antecedents, Consequences and Mediating Roles of Trust in Relationships between Buyers and Suppliers: A Comparison among North America, Japan and South Korea.
CHERON EMMANUEL, Chéron, Emmanuel, Ikuo Takahashi, Yutaka Hamaoka, Chang-Ho Oh and Damien Hallegatte
Sophia International Review   31 1-28   2009

Books etc

 
"Elderly Consumers in Japan: The Most Mature "Silver Market" Worldwide", Chapter 4 in Japanese Consumer Dynamics, Edited by Parissa Haghirian
Palgrave Macmillan   2011   ISBN:978-0-230-24286-9
SPSS 10.0 pour WINDOWS : guide d'autoformation
Sainte-Foy, Québec: Presses de l'Université du Québec   2001   
SPSS 9.0 pour WINDOWS : guide d'autoformation
Sainte-Foy, Québec: Presses de l'Université du Québec   1999   
SPSS 7.5 pour WINDOWS 95/NT: guide d'autoformation
Sainte-Foy, Québec: Presses de l'Université du Québec   1998   
SPSS 6.1 pour MACINTOSH: guide d'autoformation
Sainte-Foy, Québec: Presses de l'Université du Québec   1996   

Conference Activities & Talks

 
Consumer Perception of Cause-Related Marketing.
German Institute for Japanese Studies (DIJ), Tokyo. (http://www.dijtokyo.org/?page=event_detail.php&p_id=516)   2008   
Methods and Tools for Data Equivalence in Cross-cultural Marketing Research", in New Approaches to International Marketing: Concepts, Measures, Methods and Strategies.
Research Workshop organized by the French Marketing Association and Gfk at Maison de la Recherche, Paris. (No.Part3)   2007   

Teaching Experience

 
 

Research Grants & Projects

 
Understanding Older Consumers through Cognitive Age, Health Condition and Financial Status: Empirical Evidence from Japan.
Project Year: 2009   
Older consumers remain under researched, especially in Japan, the most severely affected country with a rapidly ageing and shrinking population. This paper aims at a better understanding of the Japanese older consumer through cognitive age, health...
Perception of Cause-related Marketing: Preliminary Comparison of Western and Japanese Consumers.
Project Year: 2008 - 2010
Corporate donations to charities are part of a larger construct labelled Corporate Social Responsibility (CSR). CSR may be partly altruistic, but also may serve self-interest by enhancing corporate image. A corporate donation may be unconditional,...
The Effect of Culture and Gender on Perceived Service Quality: An Exploratory Comparison of Japanese and Thai Consumers.
Project Year: 2007 - 2010
This study compares Japanese and Thai customers’ expectations and evaluations of service quality as regards spa service in Thailand. Gender and cultural differences were hypothesized to influence consumers’ post-consumption service quality evaluat...
Effects of Contextual Congruence in Advertising Execution: The Case of Japanese Culture-Bound Products.
Project Year: 2006 - 2010