Cheron Emmanuel (Emmanuel Cheron) - マイポータル

基本情報

所属: -

J-GLOBAL ID: 200901079397500024
researchmap会員ID: 5000064279

外部リンク: http://sites.google.com/site/echeron

研究キーワード

研究分野

人文・社会 / 商学 /

経歴

2013年4月

公立大学法人国際教養大学, グローバル・ビジネス課程, 特任教授

受賞

2006年

Best Paper Award for a research communication at the Cultural Perspectives in Marketing Conference, Seoul, Korea, organized by the Academy of Marketing Science and the Korean Academy of Marketing Science, July 2006.
2006年

Best Paper Award for a research communication at the Cultural Perspectives in Marketing Conference, Seoul, Korea, organized by the Academy of Marketing Science and the Korean Academy of Marketing Science, July 2006.
2000年

Award for research contribution in the field of Direct Marketing given by the French Marketing Association.
2000年

Award for research contribution in the field of Direct Marketing given by the French Marketing Association.
1985年

Best Paper Award for a research communication at the Second World Marketing Congress, University of Stirling Scotland, organized by the Academy of Marketing Science and the Marketing Education Group (UK).
1985年

Best Paper Award for a research communication at the Second World Marketing Congress, University of Stirling Scotland, organized by the Academy of Marketing Science and the Marketing Education Group (UK).
1984年

Award of the Académie des Sciences Commerciales presented by the International Chamber of Commerce of Paris.
1984年

Award of the Académie des Sciences Commerciales presented by the International Chamber of Commerce of Paris.
1983年

Best Book in Management awarded at the 4th Grand Prize organized by Harvard l'Expansion for the publication of "Recherche en marketing: méthodes et décisions", Montréal, Gaétan Morin, éditeur.
1983年

Best Book in Management awarded at the 4th Grand Prize organized by Harvard l'Expansion for the publication of "Recherche en marketing: méthodes et décisions", Montréal, Gaétan Morin, éditeur.

MISC

147

The effect of culture and gender on perceived service quality: An exploratory comparison of Japanese and Thai consumers

Emmanuel Chéron, Siriluk Nornart

Journal of Asia-Pacific Business 11(1) 28-49 2010年1月
Perception of Cause-related Marketing: Preliminary Comparison of Western and Japanese Consumers.

CHERON EMMANUEL

Sophia International Review 32(32) 1-17 2010年
Understanding Older Consumers through Cognitive Age, Health Condition and Financial Status: Empirical Evidence from Japan.

CHERON EMMANUEL

American Marketing Association, Summer Marketing Educators’ Conference, Boston, Massachusetts, August, 13-16th, 2010. 2010年
The effect of culture and gender on perceived service quality: An exploratory comparison of Japanese and Thai consumers

Emmanuel Chéron, Siriluk Nornart

Journal of Asia-Pacific Business 11(1) 28-49 2010年1月
Perception of Cause-related Marketing: Preliminary Comparison of Western and Japanese Consumers.

CHERON EMMANUEL

Sophia International Review 32 1-17 2010年
Understanding Older Consumers through Cognitive Age, Health Condition and Financial Status: Empirical Evidence from Japan.

CHERON EMMANUEL, Chéron, Emmanuel, Kohlbacher, Florian

American Marketing Association, Summer Marketing Educators’ Conference, Boston, Massachusetts, August, 13-16th, 2010. 2010年
Effects of contextual congruence in advertising execution: The case of japanese culture-bound products

Emmanuel J. Cheron, Rodi C. Pau

Journal of International Consumer Marketing 21(4) 285-297 2009年10月
Effects of contextual congruence in advertising execution: The case of japanese culture-bound products

Emmanuel J. Cheron, Rodi C. Pau

Journal of International Consumer Marketing 21(4) 285-297 2009年10月
Antecedents, Consequences and Mediating Roles of Trust in Relationships between Buyers and Suppliers: A Comparison among North America, Japan and South Korea.

CHERON EMMANUEL

Sophia International Review 31(31) 1-28 2009年
Antecedents, Consequences and Mediating Roles of Trust in Relationships between Buyers and Suppliers: A Comparison among North America, Japan and South Korea.

CHERON EMMANUEL, Chéron, Emmanuel, Ikuo Takahashi, Yutaka Hamaoka, Chang-Ho Oh, Damien Hallegatte

Sophia International Review 31 1-28 2009年
Motives, Obstacles and Timing of Tourism Travel of Western Expatriates in Japan.

CHERON EMMANUEL

Proceedings of the 2008 Academy of Marketing Science Cultural Perpectives in Marketing (CPM) Conference, New Orleans, USA. (Session 3.5) 2008年
Consumer Perception of Cause Related Marketing: A Singapore Perspective.

CHERON EMMANUEL

Proceedings of the 2008 Academy of Marketing Science Cultural Perpectives in Marketing (CPM) Conference, New Orleans, USA. (Session 9.2) 2008年
Consumer Perception of Cause Related Marketing in Japan: Preliminary Results

CHERON EMMANUEL

The 25th Annual Euro-Asia Management Studies Association (EAMSA) Conference, December 4-6, Doshisha Business School (DBS) and Institute for Technology Entreprise and Competitiveness (ITEC), Kyoto, Japan. Session 10 2008年
Motives, Obstacles and Timing of Tourism Travel of Western Expatriates in Japan.

CHERON EMMANUEL, Chéron, Emmannuel, Katrin Kalb

Proceedings of the 2008 Academy of Marketing Science Cultural Perpectives in Marketing (CPM) Conference, New Orleans, USA. (Session 3.5) 2008年
Consumer Perception of Cause Related Marketing: A Singapore Perspective.

CHERON EMMANUEL, Chéron Emmanuel, Shen Tan Hui

Proceedings of the 2008 Academy of Marketing Science Cultural Perpectives in Marketing (CPM) Conference, New Orleans, USA. (Session 9.2) 2008年
Consumer Perception of Cause Related Marketing in Japan: Preliminary Results

CHERON EMMANUEL

The 25th Annual Euro-Asia Management Studies Association (EAMSA) Conference, December 4-6, Doshisha Business School (DBS) and Institute for Technology Entreprise and Competitiveness (ITEC), Kyoto, Japan. Session 10 2008年
Consumer Culture and Expectations of Service Quality: A Comparison of Japanese and Thai Consumers.

CHERON EMMANUEL

Proceedings of the Fourth Royal Bank International Research Seminar, Society for Marketing Advances, Edited by Michel Laroche Ph.D., John Molson School of Business, Concordia University, Montreal, Canada. 2007年
Consumer Culture and Expectations of Service Quality: A Comparison of Japanese and Thai Consumers.

CHERON EMMANUEL, Chéron, Emmanuel, Siriluk Nornart

Proceedings of the Fourth Royal Bank International Research Seminar, Society for Marketing Advances, Edited by Michel Laroche Ph.D., John Molson School of Business, Concordia University, Montreal, Canada. 2007年
Japanese Consumer Perception of Western Models in Advertising Local Traditional Products

CHERON EMMANUEL

Cultural Perspectives in Marketing, Conference organized by the Academy of Marketing Science and the Korean Academy of Marketing Science (AMS/KAMS) 2006年
Consumer Perception of Corporate Donations: A Singapore Perspective

CHERON EMMANUEL

23rd Annual Euro-Asia Management Studies Association (EAMSA) Conference, Korea University Institute for Business Research, Edited by Martin Hemmert 285-294 2006年

もっとみる

書籍等出版物

"Elderly Consumers in Japan: The Most Mature "Silver Market" Worldwide", Chapter 4 in Japanese Consumer Dynamics, Edited by Parissa Haghirian

Palgrave Macmillan 2011年 (ISBN: 9780230242869)
"Elderly Consumers in Japan: The Most Mature "Silver Market" Worldwide", Chapter 4 in Japanese Consumer Dynamics, Edited by Parissa Haghirian

Palgrave Macmillan 2011年 (ISBN: 9780230242869)
SPSS 10.0 pour WINDOWS : guide d'autoformation

Sainte-Foy, Québec: Presses de l'Université du Québec 2001年
SPSS 10.0 pour WINDOWS : guide d'autoformation

Sainte-Foy, Québec: Presses de l'Université du Québec 2001年
SPSS 9.0 pour WINDOWS : guide d'autoformation

Sainte-Foy, Québec: Presses de l'Université du Québec 1999年
SPSS 9.0 pour WINDOWS : guide d'autoformation

Sainte-Foy, Québec: Presses de l'Université du Québec 1999年
SPSS 7.5 pour WINDOWS 95/NT: guide d'autoformation

Sainte-Foy, Québec: Presses de l'Université du Québec 1998年
SPSS 7.5 pour WINDOWS 95/NT: guide d'autoformation

Sainte-Foy, Québec: Presses de l'Université du Québec 1998年
Les comportements des consommateurs polonais à l'égard des produits d'origines polonaise et occidentale. Illustration de la problématique de Pawlak

A l'aube du XXIe siècle : des enjeux pour les sciences de la gestion edited by G. Simard and M. G. Bédard, Montreal: Guérin universitaire 1996年
SPSS 6.1 pour WINDOWS: guide d'autoformation

Sainte-Foy, Québec: Presses de l'Université du Québec 1996年
SPSS 6.1 pour MACINTOSH: guide d'autoformation

Sainte-Foy, Québec: Presses de l'Université du Québec 1996年
Les comportements des consommateurs polonais à l'égard des produits d'origines polonaise et occidentale. Illustration de la problématique de Pawlak

A l'aube du XXIe siècle : des enjeux pour les sciences de la gestion edited by G. Simard and M. G. Bédard, Montreal: Guérin universitaire 1996年
SPSS 6.1 pour WINDOWS: guide d'autoformation

Sainte-Foy, Québec: Presses de l'Université du Québec 1996年
SPSS 6.1 pour MACINTOSH: guide d'autoformation

Sainte-Foy, Québec: Presses de l'Université du Québec 1996年
A Method for Cross-Cultural Comparison for Global Strategies

The Global Business: Four Key Marketing Strategies, edited by Erdener Kaynak, New York: International Business Press, Chapter 2. 1993年
A Method for Cross-Cultural Comparison for Global Strategies

The Global Business: Four Key Marketing Strategies, edited by Erdener Kaynak, New York: International Business Press, Chapter 2. 1993年
Loi des jugements comparatifs, Thurstone, Cas V (Thurstone's Law of Comparative Judgement, Case V) Version 1.00 (software programmed in Turbo Pascal)

C.L.R.P., Faculty of Administrative Sciences, Laval University 1986年
Loi des jugements comparatifs, Thurstone, Cas V (Thurstone's Law of Comparative Judgement, Case V) Version 1.00 (software programmed in Turbo Pascal)

C.L.R.P., Faculty of Administrative Sciences, Laval University 1986年
Strategic Implications of Differences in Consumer Purposes for Purchasing in Three Global Markets

Global Perspectives in Marketing edited by Erdener Kaynak, New York: Praeger Publishers, Chapter 12 1985年
Notes essentielles de marketing (Principles of Marketing).

Éléments d'innovation industrielle (Principles of Industrial Innovation) by Roger A. Blais, Ing., Editions de l'École Polytechnique de Montréal, Chapter 10 1985年

もっとみる

講演・口頭発表等

Consumer Perception of Cause-Related Marketing.

German Institute for Japanese Studies (DIJ), Tokyo. (http://www.dijtokyo.org/?page=event_detail.php&p_id=516) 2008年
Consumer Perception of Cause-Related Marketing.

German Institute for Japanese Studies (DIJ), Tokyo. (http://www.dijtokyo.org/?page=event_detail.php&p_id=516) 2008年
Methods and Tools for Data Equivalence in Cross-cultural Marketing Research", in New Approaches to International Marketing: Concepts, Measures, Methods and Strategies.

Research Workshop organized by the French Marketing Association and Gfk at Maison de la Recherche, Paris. (No.Part3) 2007年
Methods and Tools for Data Equivalence in Cross-cultural Marketing Research", in New Approaches to International Marketing: Concepts, Measures, Methods and Strategies.

Research Workshop organized by the French Marketing Association and Gfk at Maison de la Recherche, Paris. (No.Part3) 2007年

担当経験のある科目(授業)

所属学協会

もっとみる

Cheron Emmanuel

基本情報

研究キーワード

研究分野

経歴

受賞

MISC

書籍等出版物

講演・口頭発表等

担当経験のある科目(授業)

所属学協会

共同研究・競争的資金等の研究課題

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