EHARA Atsushi

J-GLOBAL         Last updated: Oct 6, 2019 at 02:49
 
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Name
EHARA Atsushi
Affiliation
Senshu University
Section
School of Network and Information
Job title
Professor

Research Areas

 
 

Academic & Professional Experience

 
1983
 - 
1987
Senior Researcher, Distribution Economics Institute of Japan
 
1987
 - 
2005
Senshu University
 

Published Papers

 
Access Log Analysis Method for Conversion Rate Growth:A Case of Software Sales
Kohei USUDA
Network and Information   12 >11-20   Oct 2007
User Generated Contents in Marketing
Keiji TAKANO
Network and Information   15 >29-32   Mar 2009
Emerging Coupon Promotion based on the ID-POS Data
エハラ アツシ
Network & Information   (18) >   Dec 2010
Online to Offline --smartphone applications as a merchandising
エハラ アツシ
Network & Information   (20) >   Jan 2013
Marketing Mixes using Inbound Big Data
エハラ アツシ
The Journal of Marketing and Distribution   45(6) >39-46   Mar 2014

Misc

 
Satisfaction Research on Senshu Univ.:A Neiborhood Survey
エハラ アツシ
Network and Information   NO.10 >37-47   Nov 2006
New Horizon of the Marketing Data Processing
エハラ アツシ
The Journal of Marketing and Distribution   41(1) >54-57   May 2009
Market Segmentation using Transactin Data
エハラ アツシ
The Journal of Marketing and Distribution   41(2) >70-75   Jul 2009
Changing of the Loyalty Program
エハラ アツシ
The Journal of Marketing and Distribution   41(3) >73-77   Sep 2009
Data Mining for the Marketing Analysis
エハラ アツシ
The Journal of Marketing and Distribution   41(4) >65-71   Nov 2009

Books etc

 
Data Mining Techniques,3rd ed.
佐藤栄作 斉藤史朗 (Part:Joint Work)
Jan 2014   

Research Grants & Projects

 
Data Mining
Evaluation of the Effect of Couponing using ID-POS data