Haghirian Parissa

J-GLOBAL         Last updated: Oct 8, 2019 at 02:41
 
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Name
Haghirian Parissa
E-mail
p-haghirsophia.ac.jp
Affiliation
Sophia University
Section
Faculty of Liberal Arts, Department of Liberal Arts
Job title
Professor
Degree
Magister(Universitat Wien), Magister(Vienna University of Economics and Business), Doktor(Vienna University of Economics and Business)
Research funding number
40389234

Research Areas

 
 

Published Papers

 
An Advanced model of consumer attitudes toward advertising on the mobile internet.
Parissa Haghirian, Akihiro Inoue
International Journal of Mobile Communications   5(1) 48-67   2007
Japanische Konsumenten und ihre Einstellung gegenüber Werbung im mobilen Internet
Akihiro Inoue, Parissa Haghirian
der markt   44(2) 72-82   Jun 2005
Enriching Global Marketing Education with Virtual Classrooms – An Effectiveness Study
B Simon; P Haghirian; B B Schlegelmilch
Marketing Education Review   13(3) 27-40   2003
M-marketing: Ein ausblick auf die zukunft des marketing
Astrid Dickinger, Parissa Haghirian, Bodo Schlegelmilch
der markt   42(3-4) 107-116   Sep 2003
Haghirian, P. (2003): Arbeiten in Japan - Wie sehen europäische Manager Japan und die japanische Arbeitswelt.
HAGHIRIAN PARISSA
Informationen des Akademischen Arbeitskreises Japan : minikomi      2003

Misc

 
Haghirian, P. (2006): Andere Länder, andere Sitten? Wissensmanagement in internationalen Vergleich.
HAGHIRIAN PARISSA
Wissensmanagement      2006
Haghirian, P. (2006): Erfolgreiche Marktbearbeitung in Japan – Herausforderung für europäische Unternehmen
HAGHIRIAN PARISSA
JAPAN Markt      2006
Haghirian, P. (2005): Markteintrittsstrategien für mittelständische Unternehmen in Japan – Marktevaluierung und Markteintritt.
HAGHIRIAN PARISSA
JAPAN MARKT   22-24   2005
Japanisches Management Revisited.
HAGHIRIAN PARISSA
Controlling & Management   55(1) 33-37   Mar 2011
Entscheidungsfindung in Japan. [Decision Making in Japan]
HAGHIRIAN PARISSA
Japan Markt   2011(1)    Jan 2011

Books etc

 
Business Development, Merger and Crisis Management of International Firms in Japan.
Haghirian Parissa (Part:Editor)
World Scientific Publishing   Oct 2018   ISBN:9813234210
Providing rare insight into the topic of Japanese management, this book aims to answer the question how Japanese companies changed after the economic recession of the 1990s and the decade-long restructuring process. With 12 case studies, this book...
The Routledge Handbook of Japanese Business and Management
Haghirian Parissa (Part:Editor)
Routledge   Jan 2016   ISBN:0415734185
This book is an essential reference resource for students and scholars working on Japanese companies, the Japanese market-place, Japanese consumers, or management processes in the Japanese firm. The book also provides an interesting and informativ...
Successful Cross-Cultural Management: A Guidebook for International Managers
Haghirian Parissa
Business Expert Press   Jan 2012   ISBN:9781606491201
『Multinationals and Cross-cultural Management: The Transfer of Knowledge Within Multinational Corporations』 (RoutledgeCurzon international business in Asia series, 6)
Haghirian Parissa
Routledge   Dec 2011   ISBN:0415449316
The book demonstrates that although cultural differences do not necessarily influence the selection and transmission of knowledge overseas, they do have a strong impact on how that knowledge is received, integrated and put into practice locally. T...
Japanese Consumer Dynamics
Haghirian Parissa (Part:Editor)
Palgrave Macmillan   Jan 2011   ISBN:0230242863
A number of major shifts in Japanese society further led to the emergence of whole new consumer groups, such as the baby boomers, the single market, the new rich and otaku (enthusiastic) consumers. Today Japan is still the second largest and most ...