OUCHI Shujiro

The purpose of this paper is to analyze the characteristics of the marketing activities developed by Tokyo Electric Co., Ltd. Before World War II. This paper focuses particularly on the sales channel of electric lamps. The distinctive points of To...

This is a book review of; F. Kondo (2004), International Marketing of the Japanese Firms (written in Japanese). This paper is written to serve the following purposes: 1. to summarize the book, and 2. to offer a few comments on its theoretical impl...

Many researchers have been interested in and have analyzed the distribution system of home electric appliances in Japan. However, most of them focus on 1) manufactures' vertical marketing system (Keiretsu channel) in the mid-50s to the mid-70s (th...

[概要] 買い物弱者(流通機能や交通網の弱体化とともに, 食料品等の日常の買い物が困難な状況に置かれている人々)は, 日本全国で約600万人にも上るといわれ, その対策が急がれている。本稿では買い物弱者の問題を, まずは交通と流通の代替関係ならびに補完関係から再検討する。ついで, 有力な買い物弱者対策とされながらも, 実態の把握が遅れている移動販売事業について, (株)昭栄鶏卵(奈良県生駒市)の事例を考察する。この事例研究を通じて, 民間小売業者によるビジネスとしての持続可能性を高めていく...

In 1950s, many 'non-electric goods makers' were entering the electric washing machine industry. Above all, Nippondenso Co., Ltd. (ND) had achieved brilliant success since its entry until 1953. However, after 1954, ND lost its market share and fina...