HAGA Mayomi

J-GLOBAL         Last updated: Dec 2, 2019 at 13:10
 
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Name
HAGA Mayomi
Affiliation
Osaka University of Economics
Section
Faculty of Business Administration Department of Business Administration
Job title
Associate Professor
Research funding number
60327963

Research Areas

 
 

Academic & Professional Experience

 
Apr 2017
 - 
Today
Associate Professor, Faculty of Business Administration Department of Business Administration, Faculty of Business Administration
 
Apr 2014
 - 
Mar 2017
Associate professor, TOKUYAMA UNIVERSITY
 

Published Papers

 
Co-creation Orientation: Dynamism of Emergent Value Creation
Joji Ono, Yoshinori Fujikawa, Satoshi Akutsu, Mayomi Haga
Japan Marketing Journal Vol.131   33(3) 5-31   Jan 2014   [Refereed]
Paired comparison analysis by using structural equation modeling: Scheffe's method and its improvements
Hideki Toyoda, Koken Ozaki, Hiroto Murohashi, Mayomi Haga
Japanese Psychological Research   75(4) 299-307   Oct 2004   [Refereed]
Analysis of paired comparison data based on experimental design: Expression using structural equation modeling
Hideki Toyoda, Murohashi Hiroto, Koken Ozaki, Mayomi Haga
Japanese Psychological Research   75(1) 33-40   Apr 2004   [Refereed]

Conference Activities & Talks

 
Consumer Forecasting: A new method of predicting consumers' response
Shigeru Ono , Mayomi Haga
The 41st Annual ISMS Marketing Science Conference   21 Jun 2019   
Visualization and Evaluation of Moderator's Role in Marketing Research Online Communities (MROCs)
HAGA Mayomi
The 41st Annual ISMS Marketing Science Conference   21 Jun 2019   
Bicultural brand personality model: A case of Japan and the U.S.
2018 Global Marketing Conference at Tokyo   27 Jul 2018   
Service Globalization: Cultural Context, De/Re-contextualization Capabilities, and Knowledge Transfer Behavior
The 2nd international conference on Serviceology   14 Sep 2014   
Co-creation Orientation of Customers: Construct, Antecedents, and Consequences
The 2nd international conference on Serviceology   14 Sep 2014   
Simulating Value Co-Creation in B2B Financial Service: An Application of Empirical Agent-Based Modeling
Makoto Mizuno, Keiko Toya, Kana Ozawa, Mayomi Haga, Yutaro Nemoto, Kohei Arai, Keisuke Oura, Akira Ishii, Takaaki Ohnishi
Social Simulation Conference 2014   2 Sep 2014   European Social Simulation Association
Knowledge Transfer in Service Globalization: Cultural Context, De/Re-contextualization Capabilities, and Reception/Transmission Behavior
The 23th Frontiers in Service Conference,   28 Jun 2014   
Does Individeal Cultural Differences Impact on Value Co-Creation Process?
2014 AMA SERVSIG International Service Research Conference   14 Jun 2014   
Co-Creation Orientation of Customers: Its Effests on Co-Creation Activities
2014 AMA SERVSIG International Service Research Conference   14 Jun 2014   
Differential impact of interpersonal engagement orientations on customer satisfaction across cultures through customer participation in service processes: A structural equation modeling-based multi-group analysis
Association for Consumer Research North American Conference 2013   4 Oct 2013