2020年11月1日
Product Repositioning in a Horizontally Differentiated Market
Review of Industrial Organization
- ,
- ,
- 巻
- 57
- 号
- 3
- 開始ページ
- 701
- 終了ページ
- 718
- 記述言語
- 英語
- 掲載種別
- 研究論文(学術雑誌)
- DOI
- 10.1007/s11151-019-09736-z
- 出版者・発行元
- Review of Industrial Organization
© 2019, Springer Science+Business Media, LLC, part of Springer Nature. We study product repositioning between firms with predetermined base positions for their products in existing markets. Based on Hotelling’s linear city model, we attempt to generalize models in past studies by encompassing asymmetric base positions and asymmetric cost-efficiency in repositioning. We find that neither base products nor new products in attractive positions in the market necessarily imply competitive advantage. In particular, a potentially cost-inefficient firm can earn higher profits than does a rival, even though the former firm’s product is in a less attractive position. We also clarify the welfare implications for regulating or encouraging firms’ repositioning activities.
- リンク情報
- ID情報
-
- DOI : 10.1007/s11151-019-09736-z
- ISSN : 0889-938X