We investigated the diurnal rainfall variation in Matsuyama plain using datasets from AMeDAS, MLIT, and local government. The evening maximum precipitation is especially remarkable in the inland region and along a river. It is known that a river is street of wind for land and sea breezes. Sea breeze would contribute to an increase in the water vapor content over inland regions through the moist air advection from coastal regions. During the period of 1980-2009, the time when the morning maximum precipitation appears shift two hours later every ten years. Similarly, the offshore land breeze is getting more significant at the rate of 200 ms-1h every ten years.