豊川 明佳

プレイスブランディング理論から「目指す都市像」を捉え直す試み 

日本都市学会, 第69回大会 2022年10月30日

Place Brand Identity Strategy for Okinawa Prefecture, Japan 

The IPBA Academia 2022年1月

The Collapse of the ‘Myth of Longevity’ and the Construction of Alternatives: The Case of the Okinawan Health Food Industry, 

The 30th annual Association of Japanese Business Studies, Dubai, 2017 2017年

How does place brand construct? The case of longevity in Okinawa, Japan 

The Inaugural Conference of the International Place Branding Association, Middlesex University, London 2016年

The reconstruction and deconstruction of place branding: How did the Okinawa food industry and government use of “longevity?” 

The 9th International Conference of Critical Management Studies, Leicester, United Kingdom, 2015. 2015年

Market Analysis of the UK Functional Food Industry for the Japanese Products: Case Study of Okinawan Drinking Vinegar 

The 15th Conference of International Academy of Management and Business, Lisbon, Portugal, 2013. 2013年

Place-Based Marketing Strategies, Brand Equity and Regional Valuation: Case Study of Okinawa, Japan 

31th Standing Conference on Organizational Symbolism, Warsaw, Poland, 2013. 2013年